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Taptica Reviews

User Rating

4/5 (Based on 4 Ratings)

Rating Distribution

  • Excellent

    25%
  • Very Good

    50%
  • Average

    25%
  • Poor

    0%
  • Terrible

    0%

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Reviews
IM

Ishan M

March 30, 2023 Source: G2.com
Taptica boosts bookings and revenues for our travel merchants
What do you like best about Taptica?
Taptica provides new user acquisitions and bookings for our online travel agency merchants based in UAE. They run custom mobile acquisition campaigns focused on target markets.
What do you dislike about Taptica?
The least helpful thing about Taptica is they onboard only very quality merchants, and there is less possibility for new merchants in the market; they accept them also, but sometimes it takes time.
What problems is Taptica solving and how is that benefiting you?
Taptica solved audience demographics and interests in target markets for our travel merchants. Taptica tracked engagements events like registrations, complete bookings and total revenue. This helps our merchants to get highest possible user engagement and double the cost revenue rate.
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PM

Paul M

April 6, 2023 Source: G2.com
Solid display partner
What do you like best about Taptica?
Delivered decent results from our campaign.
What do you dislike about Taptica?
Reporting could have been better. May have been agency though.
What problems is Taptica solving and how is that benefiting you?
We used it for a mix of performance and brand awareness.
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VA

Verified User in Marketing and Advertising

August 20, 2021 Source: G2.com
Taptica has brought a new placements for us Review from a marketing based Product Manager
What do you like best about Taptica?
Actually taptica was a perfect solution for us. I was working at Hepsiburada and we had already 20M users in Turkey. So we have needed to find new channel to increase our number of installs. It was a good alternative for us instead of Facebook and Google ads. There was not Automated App Ads on Facebook in this period. So target CPA was really important for us. Amazing network to learn about mobile environment and grow your mobile application
What do you dislike about Taptica?
Statistics reports are not very detailed. Low frequency of feeds. CPA was really higher than Google and Facebook (target event : first open)
What problems is Taptica solving and how is that benefiting you?
It was very advantageous to realize taptica when we needed to find a new network to increase our number of app install. We had too many users and now Facebook and Google were not enough.
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VA

Verified User in Marketing and Advertising

May 12, 2022 Source: G2.com
Great User Experience with Taptica, but have heard shocking things about the company
What do you like best about Taptica?
Taptica has collaborated with more than 50K (a whopping number) publishing & supply partners on a global platform and we were able to greatly increase our targetted engagement and the revenue.
What do you dislike about Taptica?
I know some individuals who work (or had worked) within the Taptica organization who claim to have been mistreated (unverified information of course) and their payments/salaries are held. That only dents their reputation a bit, but as a user, I didn't have many complaints to be brutally honest.
Recommendations to others considering Taptica?
Not only you get a personal account manager, but also Taptica automatically manages the highest performing advertisement and real-time analytics tool. Talk to them before you decide to go ahead.
What problems is Taptica solving and how is that benefiting you?
Through Taptica, we tapped into various new territories and their platform automatically took care of our needs. Whenever it's a matter of social advertising, I feel all the businesses can look into this to increase the performance of their revenue.
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