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TapAnalytics Reviews

User Rating

4.3/5 (Based on 872 Ratings)

Rating Distribution

  • Excellent

    46.6%
  • Very Good

    39.6%
  • Average

    10.9%
  • Poor

    2.4%
  • Terrible

    0.6%

User Sentiments

Extensive Integrations, Customizable Dashboards, Excellent Customer Service, Automated Reporting

Data Connection Issues, Slow Data Refresh Rate, Limited Customization Options, Steep Learning Curve

Do You Use TapAnalytics?

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Review Summary

Overall, reviewers found TapClicks to be a user-friendly and efficient platform for managing digital marketing campaigns. They praised its comprehensive reporting capabilities, customizable dashboards, and ease of use. Additionally, reviewers highlighted the platform's ability to integrate with various data sources and automate workflows, streamlining campaign management and improving overall efficiency. However, some users expressed concerns about the platform's occasional technical glitches and the need for more in-depth training materials for new users.

Pros

  • Effortlessly achieve effective paid ad campaign management.
  • Quickly generate comprehensive reports for datadriven optimizations.
  • Automate tasks and workflows to streamline campaign management.

Cons

  • The interface can be overwhelming for beginners.
  • Limited integration options with thirdparty platforms.

AI-Generated from the text of User Reviews

Reviews
NC

Neal C

February 8, 2024 Source: G2.com
"Excellent Platform with Wonderful Support"
What do you like best about TapClicks?

I have always appreciated the level of support that Tapclciks provides. They always have assistance ready to go to help answer my quesitons.

What do you dislike about TapClicks?

I would not say this is a "dislike," but I would love to see more API connections to less traditional data sources.

Recommendations to others considering TapClicks:

Smart connectors are your best friend!

What problems is TapClicks solving and how is that benefiting you?

Our agency has helped many of our clients get a better understanding of their marketing initiatives through the use of the TapClicks platform, which has helped us make informed decisions and changes using the many data insights TapClicks provides.

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kw

katie w

February 8, 2024 Source: G2.com
"Useful and Great Tool To Share with Clients"
What do you like best about TapClicks?

The ability to control what a client can see versus what we see. There are so many ways to use the software internally and externally. Internally we're able to track performance and see what we need to see while also having a dashboard for our clients that has all the information from the same campaigns but with the information laid out in a way the client can understand.

What do you dislike about TapClicks?

I would like to see more platforms available to connect. We have a few connections manually made with Tap Clicks, but there have been some glitches. I would like if there was some sort of alert that tells us when information isn't being connected, it can help us avoid what happened with us -- which was our client emailing us panicked that their campaign wasn't running because the dashboard showed no information.

What problems is TapClicks solving and how is that benefiting you?

Recently when using the platform we noticed that there were some cities in our widget that did not fit with the campaign we were running. We thought it was a glitch at first, but catching this in TapClicks allowed us to see that we had made a mistake on the platform. If it wasn't for TapClicks we might not have caught it as quickly and would've had some serious issues down the road. Being able to lay the information out in an easy-to-see way has been incredibly beneficial.

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KD

Kathy D

September 12, 2023 Source: G2.com
"Best platform for all the data to be housed in one enviorment"
What do you like best about TapClicks?

How useful the platform can be and how all the data from multiple source are pulled into one dashboard for easy conivence. I love how the data is always accurate

What do you dislike about TapClicks?

Some times I do get locked out of the account and I have to constantly restart my password or sometimes the connections break without us knowing and we have to dig in the backend to pull a report our selfs.

What problems is TapClicks solving and how is that benefiting you?

The business problem that tapclicks is solving for me is that it gives our clients an easy to use dashboard that has all of their data readily available for use at any time

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BB

Ben B

May 10, 2023 Source: G2.com
"Highly recommend Tapclicks for any business or agency"
What do you like best about TapClicks?

The ability to pull in all data platforms into one easy to read report and the ability to maneuver and change the appearance, location and information

What do you dislike about TapClicks?

there are still some platforms that do not connect easily

What problems is TapClicks solving and how is that benefiting you?

They are constantly working on updates and taking our requests to the team to take action on

Read more
AA

Andrew A

May 10, 2023 Source: G2.com
"TapClicks Meets All Of Our Data Representation Needs"
What do you like best about TapClicks?

The ability to create a customer-facing dashboard to keep them in the loop on the day-to-day ad spend, metrics and logistics. I also love the ability to create internal dashboards that our team can look at from a birds eye view to see what changes need to be made.

What do you dislike about TapClicks?

Sometimes things break and it can take a little while to fix but overall the support team is strong.

What problems is TapClicks solving and how is that benefiting you?

The ability to share data with customers in a clear and effective way that can be tailored to specific client or global for many different clients within our agency.

Read more
AU

Anonymous User

May 10, 2023 Source: G2.com
"Tapclicks Experience"
What do you like best about TapClicks?

Tapclicks is instrumental in my organization's success, allowing multiple data sources to be interwoven into a customized dashboard which I can then leverage to provide valuable insights into my client's campaign success stories.

What do you dislike about TapClicks?

Sometimes, the data fetch delay can be frustrating, but I do understand we have a lot of data out there to upload.

What problems is TapClicks solving and how is that benefiting you?

The key benefit is the ability to present campaign data from multiple sources, IE Google Ads, Simplifi, and Facebook. The ability to run custom reports with all of this data on one sheet is crucial. Our rep Steve has been SUPER helpful in assisting us create custom dashboards for reporting and viewing as well. He is the best!

Read more
RS

Rohini S

May 3, 2023 Source: G2.com
"very easy to use and work"
What do you like best about TapClicks?

Easy to use and work

All product data are available in Once place

What do you dislike about TapClicks?

Unable to Download Monthly report for all products in xls from tap click

What problems is TapClicks solving and how is that benefiting you?

Tap click Help us to see the product growth

Read more
PG

Paras G

May 3, 2023 Source: G2.com
"It's best platform to organize and check productivity"
What do you like best about TapClicks?

It's user friendly and a great platform to manage plus organise

What do you dislike about TapClicks?

Refreshing time (sometimes), but it's fine

What problems is TapClicks solving and how is that benefiting you?

Tracking Productivity

Read more
AU

Anonymous User

November 29, 2022 Source: G2.com
"A great platform to present data for clients."
What do you like best about TapClicks?

There a so many different data connections. We run media on a ton of different platforms and there is a connection for everything.

What do you dislike about TapClicks?

Setting up data connections can be tricky. The process is thourough but easy to not understand what some fields mean when importing a data source. More detailed explanations would be welcome.

What problems is TapClicks solving and how is that benefiting you?

TapClicks is solving the problem of sending clients reporting every day.

Read more
DP

Dan P

November 10, 2022 Source: G2.com
"Great tool for capturing and analyzing data for internal optimization and client facing reporting"
What do you like best about TapClicks?

Ability to integrate data from multiple marketing platforms in one place and use it to improve and simplify user experience.

What do you dislike about TapClicks?

Customization is limited in some of its features compared to some competitors but improvements are seemingly being made more regularly taking into account customer feedback.

What problems is TapClicks solving and how is that benefiting you?

TapClicks solves the problem of combining data from multiple data sources in one place. My team specifically uses the integration to get a wholistic view of campaign performance allowing easier monitoring of day to day execution.

Read more

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