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As a small marketing team that knows the value of a consistent content engine, Swell.ai is a boon. Every time we record a podcast, I just go into the tool and it generates a bunch on copy for my team to use to create blog posts, social posts in all the platforms, hasgtags, show notes, etc. What used to take me a few days - editing a poscast transcript into an optiized blog post - now takes an hour or so. The RSS feed implementation makes this super easy and fast. We use it weekly, but I could see a larger org using it daily.
For my use case it works perfectly and I don't really have any complaints at this point. Plus, it seems like the team at Swell are consistantly improving the tool. So by the time you read this, whatever I might put here may already be in the tool.
Time. It is so much faster now for us to get the most out of our podcast content than it was in the past. One day after a podcast goes live, we can have a blog published, social posts schduled, and a newsletter blurb created.