Suzy Reviews

I genuinely look forward to meeting with my reps at Suzy. Their kindness and willingness to collaborate has always been among the best I've experienced in 10 years of working with research partners.

I appreciate that they have a strong pipeline of product updates with new features that make it less likely for me to need to go elsewhere.

Screeners have been a bit of a pain point for us. Given everything else happening in our day to day, it's not always top of mind to run a new screener. It's happened that we need to run a quick survey, only to find the screener is out of date. Reminders would be so helpful.

I consistently feel like a valued customer and appreciate the level of support I receive with requests. My Suzy contact went above and beyond by researching my company's clients and suggesting expanded uses of the platform. That helped me get more visibilty with my CEO as a thoughtful and proactive team member. Always a plus!

I love how quickly you can get answers to questions. It allows organizations to be driven by data vs '"someone in leadrship liked this concept", and ultimately make the best decisions rooted in what consumers actually think and want.

I wish there was a way to get cross-tab data summarized in the same way that overall results get summarized - directly into a ppt deck vs having to do it manually.

We do a lot of concept testing, then quickly iterate, then test again - which allows us to zero in on the winning concept quickly.

The customer service from Suzy is outstanding. Cara is by far my favorite vendor contact! The platform itself is fast and easy to use. The ability to quickly turn around a short survey--or even a single question--is invaluable when senior management is pushing for fast answers. Providing them with much quicker answers than expected reflects well on my job, which is never a bad thing! I’m impressed that they’re always working to provide a better product by listening to customer needs.

I wish it were less expensive so I could rely more on it. Pricing/credits for the more advanced question types is steep. The quick turnaround makes regular questions worth it, but I’ve been reluctant to use the credit numbers required for MaxDiff or conjoint surveys. I've found some limitations within programming questions on attribute character length, etc., that are an obstacle to work through—it’s not as customizable in question programming as some other survey platforms. The reporting portal has gotten much better at providing customized data cuts. I don’t find the UX and analytical abilities are still not entirely on par with some survey platforms. However, they are constantly working on it, so I expect it to improve.

Suzy fills our business need of obtaining data quickly. It allows us to use research when making urgent decisions for the business or when we only have a few questions we need answered (and not worth the cost and time of using a typical sample panel)

I appreciate Suzy's knack for swiftly delivering targeted consumer insights, which aide my informed decision-making.

If asked one year ago, my answer would change. What were limitations / dislikes have been mitigated as Suzy continues to invest and build upon their capabilities.

Fast-turn shopper and user POV's and opinions about relevant product and shopping decisions

I loved the speed and usability of the platform, as a marketer I often find myself in situations where I need some direction and input from consumers, but the questions don't always merit an expensive deep-dive, or have time to conduct typical insights work. Suzy gives me the ability to solicit feedback in an incredibly fast and cost effective way, so I can feel more confident making decisions and don't lose any time in the process.

After you run a few dozen 'actions', it can be difficult to go back and find old research on the platform. It would be great if as a user I could bucket them into folders or topics.

Providing consumer feedback to help us make decisions quickly

All the options you have as templates, Suzy academy, the help from the team

You can't press enter in questions to go to a new line

Gathering the information required to make strategic decisions in processes

The quick turnaround time as well as prompt response from Suzy whenever I need help.

The cost of running a long questionnaire in the US is a bit higher than some of our other vendors.

The ability to go from survey design to results within a matter of days allows us engage in projects we otherwise would not be able to take on

Designing surveys is very easy with many templates already provided. The large sample size in conjunction with a very fast turnaround time is unmatched.

I don't really see any downsides to Suzy. There constant updates and new offerings keep them very likeable!

It gives us quantitative validation from qualitative insights in a matter of days. We can quickly make decisions which is critical in product development since schedules are of utmost importance.

Suzy is super easy to use, the interface is incredibly user-friendly. The team is also very responsive; they're there for any question we have. And I'm amazed at how fast the results come in

I really don't have any downsides for Suzy. I thought that performing qualitative interviews would be a complicated experience, but even that was simple.

Suzy is helping us learn more about our customers so we can market our products to them in a more compelling way. It's totally transformed our marketing strategy for the better.

SUZY provides a great self-service, easy to use tool, wonderful in-person Customer Support and quality output you can count on, to be delivered in a matter of hours/days! And SUZY is constantly delivering improvements! Love the recently added templates!

The only downside for me: I wish I were more proficient in the tool itself, but that is not for lack of support, both in-person and SUZY on-line trainings, etc.

SUZY is helping us understand our target consumer to idendity white space opportunity/future innovation and delivers quarterly stat tested awareness trends.