StructuredWeb Reviews

We are using StructuredWeb for our partner ecosystem go-to-market efforts. The ability for the platform to be flexible, agile, and scalable from a 1-many programs, communications and campaign perspective have been critical in selecting and implementing the platform. Having a marketing automation platform built from the ground up with channel DNA specifically for partners (ISVs, Alliances, Reseller/Referral etc) is a huge win when it comes to driving adoption and successfully supporting our partner efforts.

Don't have any dislikes as this is my second time implementing this between two companies.

1) Scalable , Agile, and flexible platform

2) Channel specific

3) More than a platform - StructuredWeb has a team on top of it's technology to support us and our partners

The platform is very easy to use for partners. It is flexible and easy to brand to the company

The management part of the platform is a little clunky. We are still learning hot to setup our own campaigns but the user experience needs to be improved.

Not aware of problems at this moment. I really like the drag and Drop functionality that was introduced

Structured Web offers easy-to-use tools.

I do not see any downsides to the platform.

Providing effective marketing and enabling successful campaigns.

I love the ease of building out the emails and how professional they look once complete. Other sites are template-based, while Structured Web lets you drag and drop in pieces of an email to build one that matches your vision.

The only downside to Structured Web is that you cannot see how many times a contact clicked or opened an email. Other sites can tell you that Steve, for example, clicked on the CTA 3 times, while Structured Web only reports that it was clicked.

StructuredWeb solves marketers' issue of dealing with unreliable email deployment tools. StructuredWeb ensures emails are delivered to every contact on your email lists with great engagement rates - meaning they're not going straight into people's SPAM folders.

It is a simple and intuitive platform that enables and empowers partners to deliver vendor-led content as and when they want to. They are one of the only pure-play, enterprise-level TCMA channel marketing automation companies out there. They are not distracted by offering a broad range of services and so continue to innovate their platform to keep it leading edge.

The platform is stand-alone, best in breed. Therefore you may need to go to other vendors for other platforms and services, though their API and integration capability are robust and readily available to overcome this. Also, be good to see rewards functionality to help drive adoption and utilisation built in as standard.

Allows us to deliver TCMA to our customers through. Keeps things simple and efficient

At the heart of why StructuredWeb is a game changer is that they provide a single location for partners to get any piece of content they could need to go and do what matters – win with customers. Their tools for communication, partner management, and customization just make sense. Pace of innovation through new features and usability improvement never seems to slow. And the platform works as well for mid-market partners as it does for those at the top. Little training is required to make a difference and make updates as needed.

Nothing as of now! Happy with what we've seen so far and have trust that the platform will only continue to evolve in the direction that most meets the needs of those who use it day in and day out.

At the core it is a noticeable acceleration of partner activation and trust increase of the partner network through a usable, scalable platform.

The platform is very user-friendly and has simple processes to manage campaigns and run them.

StructuredWeb's go-to-market strategies proved themself over and over again.

Their team is extremely professionals, always paying close attention to our needs, deadlines, and budget to ensure the success of the Global Partner Marketing programs.

There's nothing I dislike about StructuredWeb.

We were looking to have a Channel Marketing platform that will be easy to use, together with a strong team of marketing automation professionals to help us meet our goals.

The outcome was incremental revenue, strong ROI increased partner loyalty and reduced annual costs.

The platform offered significant flexibility. We were able to customize the partner experience based on our brand including the domain URL while personalizing the hub for different partner types. We were able to offer marketing plus sales capabilities for our channel partners, including cobranding enablement, lead and opportunity management and extensive reporting. Plus, we built a way for vendors to easily upload, create and manage their marketing and sales content. Overall, this was a huge differentiator vs. other marketplaces.

At times, there were login issues for channel partners, but it vastly improved once we allowed any user within a company to access the hub.

Two big challenges – 1)building a process for new vendors to develop and manage content and assets for channel partners to learn and promote and 2) enabling channel partners with an easy Hub where they can easily find and access vendor assets and execute digital marketing campaigns.

At Ingram Micro Cloud, we built our Go-to-Market Hub on the StructuredWeb platform, allowing us to customize the experience for both vendor brands and channel partners. The Hub allowed brands to easily create and update their content while giving channel partners access to fresh product content as well as enablement and marketing tools to deploy digital campaigns in multiple languages. Plus, the support was great – for our channel partners and us.

Initially, some of the steps to activate a tactic or campaign were onerous, but they allowed us to modify and simplify the process to align with our requirements.

Structured Web solved several key challenges for us. One, vendor brands were able to create and manage their content easily. Two, channel partners had a single place to access great content and enablement/marketing automation tools. And three, we had visibility on every aspect of performance, from logins to downloads and campaign activations. Together, this increased adoption and engagement among channel partners.

Ease of use, single partner portal, channel partners have materials to educate themselves so they can present the product and close opportunities. A must-have for the B2B world.

The platform is so robust that there's a learning curve. So, you'll have to think through what is the ciritical information versus what are the nice to have features.

Before Structured Web, everything was more-or-less manual. There really wasn't a single place for channel partners to easily access vendor content. This solves for that problem by having one destination for sales and marketing efforts.