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It is relatively simple and intuitive to get installed and even launched at your desktop. It also features a very nice and friendly navigation step. Once you are on the screen, you will be able to reach anything you want to play for your campaigns.
Loading time sometimes can be low if your campaign is running for a while like a week or more. I found annoyed because each time I need to leave for a coffee about 5 mins and then back to kill the loading time. Maybe it stores caches over time.
I have used it for optimizing my daily investment for a commercial wearing-shoe campaign. My team, in the beginning, was baffled by the different KPIs reflected by the tool which is recommended from our experiences.SoloSEO then is also good at monitoring the status of the running campaign. From the dashboard, you have lucid and straightforward feedback of all the data we want to know, especially the relations of them. It saves time.