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Smartly.io Reviews

User Rating

4.5/5 (Based on 466 Ratings)

Rating Distribution

  • Excellent

    59.7%
  • Very Good

    35.2%
  • Average

    4.5%
  • Poor

    0.6%
  • Terrible

    0%

Do You Use Smartly.io?

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Review Summary

Smartly.io is a powerful platform for managing Facebook and Instagram campaigns, lauded for its user-friendly interface, robust automation features, and exceptional customer support. Users consistently praise the platform's ability to streamline campaign creation, optimize performance, and generate dynamic creatives. However, some users note a steep learning curve, slow loading times, and limited functionality beyond Facebook/Instagram. The platform's pricing model is also mentioned as a potential concern. Despite these drawbacks, most users acknowledge the value of Smartly.io's core functionalities, emphasizing its time-saving capabilities and enhanced creative control.

Pros

  • Smartly.io simplifies campaign creation, enabling efficient scaling and creative management.
  • It provides automated features for Facebook ads and offers easytouse creative tools for both images and videos.
  • Smartly.io's customer support is responsive and helpful, providing quick answers and solutions.

Cons

  • The pricing model can be expensive, and the learning curve can be steep for new users.
  • Smartly.io's integration with other channels lags behind its Facebook functionality, and some features are still under development.
  • The platform has occasional glitches and errors, requiring troubleshooting from users and support.

AI-Generated from the text of User Reviews

Reviews
TR

Taha R

February 4, 2022 Source: G2.com
"Very helpful for managing Facebook campaigns at scale"
What do you like best about Smartly.io?

It makes campaign management and testing very easy. The creative optimization capabilities are excellent, especially for DPA campaigns. And there chat support is simply the best

What do you dislike about Smartly.io?

Not much to dislike, honestly. Sometimes during peak season, it becomes a bit slow. Also, sometimes bugs appear with the Facebook API, which causes problems

What problems is Smartly.io solving and how is that benefiting you?

-Creative functionalities, especially in DPA campaigns

-Simpler campaign management process

-A/B test

-Personalization through Automated Ads

Read more
AU

Anonymous User

November 11, 2021 Source: G2.com
"Shane Lee Smartly Review - Afterpay"
What do you like best about Smartly.io?

I like Smartlys support the most. The 24/5 chat that I can always find available. Answers are always very quick to come by

What do you dislike about Smartly.io?

The learning curve is pretty significant. Additionally, it'd be tough to learn how to create _helpful_ pivots without a lot of knowledge in setting up a columns

What problems is Smartly.io solving and how is that benefiting you?

Smartly makes campaign creation a lot faster. It saves time and makes it easier to find meaningful data from the campaign

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AU

Anonymous User

November 4, 2021 Source: G2.com
"Excellent application!!"
What do you like best about Smartly.io?

It's versatility--you can automate creative to not only run through campaigns, but you can use it to develop winning dynamic creative that removes a lot of the headaches of traditional development.

What do you dislike about Smartly.io?

Nothing really, I would say if I had to say something, it would be a better NLE system for video, it's a little limited but does the job for now. It could have more effects.

What problems is Smartly.io solving and how is that benefiting you?

Again, the problems we have solved are creating a massive amount of scalable, dynamic creative with little to no effort proportionately speaking. It's truly a game-changer.

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AU

Anonymous User

October 19, 2021 Source: G2.com
"It is a very friendly tool, meets all needs and optimizes times"
What do you like best about Smartly.io?

Easy way to create campaigns and that can be done in volume

What do you dislike about Smartly.io?

Sometimes support becomes very confusing since a lot of people who care for you in the same case change

Recommendations to others considering Smartly.io:

That the support has a follow-up and not change so many people. In general they are very good and always solve the problem

What problems is Smartly.io solving and how is that benefiting you?

Good times, things can be done in volume, the platform is very friendly

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AU

Anonymous User

May 31, 2021 Source: G2.com
"Very satisfied with smartly features"
What do you like best about Smartly.io?

Image & video templates

Optimization Strategies features

Pivot tables

Realy satisfied with our Customer Success Market Lead Burcu, she is very kind and helpful.

What do you dislike about Smartly.io?

Some errors take a long time to get solved.

For example, creatives getting duplicated when creating new ads, we've mentioned this error in Chat couple of months ago,

What problems is Smartly.io solving and how is that benefiting you?

With templates, we have been able to differentiate from other competitors.

Reporting export feature helps us saving time.

Pivot tables are very useful.

Read more
DC

David C

May 26, 2021 Source: G2.com
"Great tool and excellent customer support. Makes my live easy :)"
What do you like best about Smartly.io?

Bulk and being able to make lots of changes quickly. Easy to check stats on pivot table. Excellent customer support. Easy to reach. Accessible to ad new groups and ads. I'd never go back to use Facebook Manager again. My Facebook campaign performance has increased since I started optimizing using smarly.

What do you dislike about Smartly.io?

Pivot table is still kind of slow and not so friendly to use, but it's getting better. The team makes a great offer upgrading the product and coming up with new updates. We have meetings every two weeks to be updated regarding the product and the new features.

Sometimes you can find bugs when uploading new ads and its annoying because we can waste a lot of time..

Recommendations to others considering Smartly.io:

Go for it. It is worth the time saved managing and optimizing. Excellent tool. I love it

Try to negotiate your subscription. They are very flexible. It's a tool that worth having. it pays for itself.

As an advice, I'd ask for a trial, maybe 2 weeks, and tested without commitments

What problems is Smartly.io solving and how is that benefiting you?

We are managing lots of Facebook and Snapchat campaigns and lots of ads at the same time. It's way easier with this platform. The customer support is amazing. I can chat with them in real tiome, and they always help me solve my issues with campaigns. The campaign ROI increased +20% since we started using this tool and we have same a lot of time and resources

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AU

Anonymous User

May 26, 2021 Source: G2.com
"Amazing platform to do with Facebook Ads Manager cannot, but understandbly nothing is perfect"
What do you like best about Smartly.io?

- Ability to create automated ads

- Ability to see certain dimension breakdowns that Facebook Ads Manager cannot

- Ability to use a customised feed with my own headers

- Amazing helpdesk

What do you dislike about Smartly.io?

- Inability to bulk edit Automated ads

- Inability to bulk edit Dynamic ads

- Slow UI at times

What problems is Smartly.io solving and how is that benefiting you?

- New campaign function

- Customised reporting - using custom metrics especially

Read more
AU

Anonymous User

May 19, 2021 Source: G2.com
"Very good and helpful"
What do you like best about Smartly.io?

Reporting and campaign creation and optimization

What do you dislike about Smartly.io?

Sometimes it is slow to load which affect effiency

What problems is Smartly.io solving and how is that benefiting you?

Managing and creating campaigns

Read more
IP

Ioan P

May 19, 2021 Source: G2.com
"Best FMP for scaling"
What do you like best about Smartly.io?

Smartly.io helped us scale our campaigns by allowing us to build personalized videos at scale. With this, we saved a lot of time and resources that would have gone into the production of videos.

What do you dislike about Smartly.io?

I do not have something that I dislike in Smartly.

Recommendations to others considering Smartly.io:

I recommend Smartly.io to any company that would like to run their campaigns at scale using minimum resources.

What problems is Smartly.io solving and how is that benefiting you?

Automation of video creative production.

Automation of campaign creation and campaign management.

Read more
AU

Anonymous User

May 19, 2021 Source: G2.com
"Saves time, gives more opportunities for DPAs and analysis"
What do you like best about Smartly.io?

It helps me to save time and optimise my campaigns very quickly. Also, the templates for DPAs are a great opportunity to tell a story around dynamic creatives. MMP and Smartly connection is useful in my daily work as well.

What do you dislike about Smartly.io?

I do not see any downsides. Areas of further development might be more unique features in comparison to Business Manager - targeting, optimization, analytics, etc.

What problems is Smartly.io solving and how is that benefiting you?

- duplicating creatives across different accounts

- standing out with unique creatives, not just showing a plain product in dynamic ads

- providing all relevant data in one place (instead of checking several platforms for making a decision)

Read more

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