Home/ Social Media Advertising Tools/ Smartly.io/ Reviews
Powering Beautifully Effective Ads
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Smartly.io is a powerful platform for managing Facebook and Instagram campaigns, lauded for its user-friendly interface, robust automation features, and exceptional customer support. Users consistently praise the platform's ability to streamline campaign creation, optimize performance, and generate dynamic creatives. However, some users note a steep learning curve, slow loading times, and limited functionality beyond Facebook/Instagram. The platform's pricing model is also mentioned as a potential concern. Despite these drawbacks, most users acknowledge the value of Smartly.io's core functionalities, emphasizing its time-saving capabilities and enhanced creative control.
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I like Smartlys support the most. The 24/5 chat that I can always find available. Answers are always very quick to come by
The learning curve is pretty significant. Additionally, it'd be tough to learn how to create _helpful_ pivots without a lot of knowledge in setting up a columns
Smartly makes campaign creation a lot faster. It saves time and makes it easier to find meaningful data from the campaign
It's versatility--you can automate creative to not only run through campaigns, but you can use it to develop winning dynamic creative that removes a lot of the headaches of traditional development.
Nothing really, I would say if I had to say something, it would be a better NLE system for video, it's a little limited but does the job for now. It could have more effects.
Again, the problems we have solved are creating a massive amount of scalable, dynamic creative with little to no effort proportionately speaking. It's truly a game-changer.
Easy way to create campaigns and that can be done in volume
Sometimes support becomes very confusing since a lot of people who care for you in the same case change
That the support has a follow-up and not change so many people. In general they are very good and always solve the problem
Good times, things can be done in volume, the platform is very friendly
Image & video templates
Optimization Strategies features
Pivot tables
Realy satisfied with our Customer Success Market Lead Burcu, she is very kind and helpful.
Some errors take a long time to get solved.
For example, creatives getting duplicated when creating new ads, we've mentioned this error in Chat couple of months ago,
With templates, we have been able to differentiate from other competitors.
Reporting export feature helps us saving time.
Pivot tables are very useful.
Bulk and being able to make lots of changes quickly. Easy to check stats on pivot table. Excellent customer support. Easy to reach. Accessible to ad new groups and ads. I'd never go back to use Facebook Manager again. My Facebook campaign performance has increased since I started optimizing using smarly.
Pivot table is still kind of slow and not so friendly to use, but it's getting better. The team makes a great offer upgrading the product and coming up with new updates. We have meetings every two weeks to be updated regarding the product and the new features.
Sometimes you can find bugs when uploading new ads and its annoying because we can waste a lot of time..
Go for it. It is worth the time saved managing and optimizing. Excellent tool. I love it
Try to negotiate your subscription. They are very flexible. It's a tool that worth having. it pays for itself.
As an advice, I'd ask for a trial, maybe 2 weeks, and tested without commitments
We are managing lots of Facebook and Snapchat campaigns and lots of ads at the same time. It's way easier with this platform. The customer support is amazing. I can chat with them in real tiome, and they always help me solve my issues with campaigns. The campaign ROI increased +20% since we started using this tool and we have same a lot of time and resources
- Ability to create automated ads
- Ability to see certain dimension breakdowns that Facebook Ads Manager cannot
- Ability to use a customised feed with my own headers
- Amazing helpdesk
- Inability to bulk edit Automated ads
- Inability to bulk edit Dynamic ads
- Slow UI at times
- New campaign function
- Customised reporting - using custom metrics especially
Reporting and campaign creation and optimization
Sometimes it is slow to load which affect effiency
Managing and creating campaigns
Smartly.io helped us scale our campaigns by allowing us to build personalized videos at scale. With this, we saved a lot of time and resources that would have gone into the production of videos.
I do not have something that I dislike in Smartly.
I recommend Smartly.io to any company that would like to run their campaigns at scale using minimum resources.
Automation of video creative production.
Automation of campaign creation and campaign management.
It helps me to save time and optimise my campaigns very quickly. Also, the templates for DPAs are a great opportunity to tell a story around dynamic creatives. MMP and Smartly connection is useful in my daily work as well.
I do not see any downsides. Areas of further development might be more unique features in comparison to Business Manager - targeting, optimization, analytics, etc.
- duplicating creatives across different accounts
- standing out with unique creatives, not just showing a plain product in dynamic ads
- providing all relevant data in one place (instead of checking several platforms for making a decision)
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It makes campaign management and testing very easy. The creative optimization capabilities are excellent, especially for DPA campaigns. And there chat support is simply the best
Not much to dislike, honestly. Sometimes during peak season, it becomes a bit slow. Also, sometimes bugs appear with the Facebook API, which causes problems
-Creative functionalities, especially in DPA campaigns
-Simpler campaign management process
-A/B test
-Personalization through Automated Ads