Sailthru Reviews

I love how easy Sailthru is to use. Ever

I wish that Sailthru had a folder structure for campaigns and the ability to archive old promo code uploads.

Quick Actions based on results.

Sailthru handles all of my email campaigns. Our email team is the single one that uses Sailthru. Each of our automated email servers, and also batches and flash mailings, are powered by Sailthru. This has benefited us in delivering personalized emails to varied lists. This has erased the necessity for us to personally compose the whole of our emails.

Our firm offers a customization product that we would like to combine with Sailthru. However the absence of API support for integrating with external systems makes this more complicated than it ought to be.

Our customer profiles are the most extensive and dependable in the industry, and information is power. Capture important consumer information like as preferences, email and omnichannel interaction, purchase patterns, and much more. Finally, irrespective of media, swiftly customize messaging to each and every customer. Long-term profits are built on connections.

Extremely reliable, with excellent capabilities for e-commerce.

Since it is e-commerce oriented, it lacks some capabilities for content marketing and the pushing industry

Improve online marketing goal, helping to increase the audience.

I like how much A/B testing we can do, how easy it is to build out emails, and how helpful the SailThru team has been. I also really appreciate the LO flows, we've been building out our win back campaigns, and it's been so helpful.

I would love to see some changes to the analytics portion of the platform -- being able to customize my dashboard and summaries more would be so helpful (we tend to look at total open rate and click to open rate in addition to unique OR and CTOR, and it'd be great to have a way to see those overall stats at a glance).

I think it's a great investment for your email lists -- they're extremely helpful and offer a lot of tools to grow and manage your email lists and keep them healthy.

We're working on ways to draw in more subscribers and retain them. It's been so helpful being able to A/B test so many elements of our newsletters with ease.

personal service

regular check ins on progress, fix issues, launch new ideas

a few limitations for behavioral segmentations

The team at Sailthru has put together a great service. They can hold your hand or leave you independent. They have the resources and tools to elevate your email marketing.

customized experience

personalized newsletter performance

having a customer service rep allows us to bounce ideas off them for solving problems

SailThru empowers our marketing team to take full control over the entire user journey with simple-to-use self-service tooling.

While the visual editor templates support drag & drop "what-you-see-is-what-you-get design", their overlays (on-site lightboxes) still require Designer resources who know CSS/HTML.

SailThru offers personalized messaging, smart automated & triggered messaging, in-app user profiles with key data able to be segmented using audience builder, robust analytics, and more! This allows us to cater individualized messaging to our users' journey in a way that would not have been possible before.

UI is great. Account management is awesome. They are on top of everything.

Documentation is not up to date in some places but they are working on it.

Customer acquisition and retention and increase revenue.

Everything with Sailthru is highly user-friendly. I appreciate that Sailthru truly cares about their client's experiences and that they take feedback and incorporate it into their quarterly/yearly updates. I look forward to the "Shipped by Sailthru" emails and the Quarterly Business Reviews as it provides some new ideas for different strategies that I can incorporate within my job.

There are some minor things I would change (i.e., being able to delete saved rows); however, most of the changes I would make are simply quality of life improvements that don't affect the overall functionality negatively.

I highly recommend meeting with Sailthru clients whose business/goals most line up with yours so that you can get a better understanding of how they use the platform.

Like most e-commerce retailers, we've been struggling with how to navigate an (almost) post-COVID world. We were fortunate to acquire a lot of new customers during the peak of the pandemic; however, as more local stores begin to open back up, we're focusing on retaining the customers that we accumulated. Sailthru's prediction manager has been highly beneficial as we can suppress users who are likely to opt-out. Because of the increase in new customers, naturally, our email list increased as well, so this feature allows us to retain those email addresses for a longer period of time.

Sailthru platform is really agile and adapts to your data model instantly. This allows you to be completely autonomous.

the combination of their Zephyr personalisation code with the easy integration of your own data feeds makes it the perfect platform for medias or retailers who update several times a day their inventory and website contents.

Their APIs allow you to integrate very deeply with your other tools and their support is very responsive.

The reporting needs a refresh but it's getting better and better.

The Retention Analytics add-on is great to dig into your reports and data.

Ideal for advanced users with highly personalized email strategies.

Sailthru has allowed to improve our engagement rates by 50% and keep a very high deliverability rate although we send out daily newsletters.

We needed an agile platform to be able to handle advanced personalisation based on preferred brands, location, language and gender.

Furthermore, we had to consolidate data from 2 different platforms into a single one.

We have been able to set-up everything in 8 weeks thanks to the Sailthru project management team

We have reduced the CRM team to 1,5 FTE as we have been able to fully automate the newsletter creation thanks to their APIs and data feed integrations.

They are now dedicated to finetune campaigns, test new newsletter layouts and marketing automation strategies.

The consistent communication and helpful support staff.

Nothing to dislike with this vendor. This company needs to improve it's email program and that's partially why I'm here. Doesn't look like there have been improvements in the last 3 years.

What problems are you solving with the product? What benefits have you realized?