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The ability to create campaigns made promotions very easy. Often times as marketers, we need to schedule the same message over and over and over again to make sure it reaches our audiences multiple times (and sometimes at different times per day). The campaign feature eliminated the pain of copy, pasting and scheduling each separate message. It saved time and increased productivity.
I can't think of a dislike right now. The main reason I don't use Rignite is because I've graduated to a more sophisticated platform. Rignite is perfect for the SMB or Social Media 101 user!!!
I was able to promote better with Rignite. Creating multiple campaigns allowed me to share many messages in one period of time. Read more about my success: http://www.rignite.com/blog/3-examples-of-using-social-media-for-tourism-marketing