Quantcast Platform Reviews

Quantcast has been such a wonderful addition to our media mix. The platform itself is very intuitive, the access to user behavior data through their pixel really differentiates them from others in the space.

Some limits to placements for OLV/CTV and would love more data on audiences within the platform.

An easy-to-use and scalable platform for programmatic needs. Being able to use the platform has given clients with smaller budgets a way to enter the programmatic space.

Quantcast has evolved significantly throughout the years. The platform is very comprehensive, well-organized, and easy-to-use. We have very specific needs across different markets and the team has offered exceptional, timely support. Wendy Li has provided knowledgeable account stewardship, while Afasar has helped greatly with setup and tracking specific KPIs. The support we have received has been excellent, the campaigns easy to create, and the reports simple to generate. We are still in early stages of the relationship, but so far we’re very happy with Quantcast!

When setting a campaign you can't select Counties then it's very time consuming to add city by city.

At some markets some of our clients have specific restrictions when using media. In Quantcast we have been able to set campaigns with specific criteria so they fit the client's needs.

The most helpful thing on Quantcast is very easy UX where it is very easy to learn it and setups are quick to be done. Also Customer Support in terms of issues is very quick and team is always ready to help. That's why Quantcst is frequently used in our campiagns

Quantcast is quite limited in terms of targeting - number of features it is lmited. In terms of setup it would be good to have possobilty to have monthly budget cap + daily

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Quantcast Q4M has revolutionized our approach to digital advertising. From its intuitive interface to its powerful AI-driven capabilities, Q4M stands out as a true leader in the programmatic advertising space.

One of the platform's most impressive features is its audience building capability. Quantcast's unique understanding of the open internet, coupled with their sophisticated AI, allows us to build highly precise and scalable audiences. The Lookalike Modeling is exceptional, enabling us to expand our reach to users with similar characteristics to our best customers, driving significant improvements in campaign performance. The ability to create custom segments based on real-time behavior and interest is truly game-changing.

.Only two levels of setup, Campaign and Ad group, clear UI, very good performance of lookalike audiences

Bulk adding and removing creatives across multiple ad sets

Easy to use audience planner, very well performing lookalike segments, very good cookieless solutions

Provides detailed audience data and uses AI to deliver personalised ad targeting. Enables integration across digital channels and automates ad buying.

The platform can be difficult to navigate for my colleagues who are unfamiliar with programmatic advertising

integration across digital channels

.Quantcast is easy to use, and performance is always good

Reporting could be slightly better, for example, scheduled all client reports

building lookalike audiences

Very useful platform as offers vast audience insights as well as very easy to navigate. Also provides precise targeting which is particularly useful for niche campaigns/audiences.

I sometimes find the dashboards/reporting tools a little challenging to navigate

Its AI-powered platform is helping us create and optimise campaigns for maximum impact.

It is very easy to navigate and has all the key KPIs and metrics for your campaign front and centre. I also love the support feature and the personal element.

There isn't anything that stands out immediately that I wouldn't like.

Reaching a whole new audience and generating sign-ups and donations for CRUK performance campaigns.

Ability to run full funnel strategies under one roof & being able to consolidate activity into one platform.

In some cases - limited availability of audience segments, when these are pre-defined by the client it can be a frustrating blocker.

Full funnel, video retargeting strategies. Across my clients in particular - sequential delivery drives a significant uplift in performance.