PPC Protect Reviews

Lunio has a user-friendly interface is easy to implement with Google PPC campaigns. The real-time monitoring capabilities and detailed analytics provided by Lunio are both valuable tools for optimising ad spend and maximizing the return on investment.

Currently no downsides to using Lunio, both we and our clients are happy with the service it provides.

Reducing invalid traffic and wasted spend

Lunio has been instrumental in ensuring we are spending our ad budgets on genuine users. Our account reps are great and are always on hand if we have any questions or need any support. The onboarding of Lunio from start to finish was made simple and easy; we'd 100% recommend Lunio to other companies who use paid ads!

The interface could be clearer on the percentage of IPs which are data centers, individual IPs etc.

Lunio has been instrumental in ensuring we are spending our ad budgets on genuine users.

Easy to use platform, UI is great and they always update it. Account managers are also very insightful and personable, which is rare to have both of those factors together!

Not much, but sometimes abit too top level. Show us where these data centers are, where they're being used and potentially why.

Preventing poor and fake traffic on paid search that costs per click so saving us a fortune.

The saving and reallocaiton reports in Lunio make justifiying the purchase a breeze. There's no doubt that we've seen a strong ROI in the last 12 months, and being able to reallocate previously fraudlulent costs in to successful campaigns.

Our sales team have seen a notable decrease in 'fake' leads over the last 12 months too.

The interface is incredibly user friendly.

The support from the team at Lunio isn't great. They're not the most pro-active, but are quick to help/respond when needed.

It would be handy to have more touchpoints, just to understand new releases etc.

With a large PPC budget, click fraud really does end up costing us a lot of money, and lead to a high volume of fake leads. Lunio allows us to reinvest that spend in to more successful areas.

It's proved to be a vital tool for us in helping to manage our CPA, as it blocks the IP addresses of clicks deemed invalid or fraudulent. We can used Lumio/PPC Protect to clearly see how many invalid clicks have accumulated over a given period, segmented by campaign type. The platform is super easy to use and its navigability has improved significantly over the last year. We are able to easily use invalid click information to put forward to Google to request investigations and/or refunds. The perks page is helpful to advertise your own company offers but to also explore others, and can be filtered by industry. Recently, the tool has expanded to include Meta, TikTok and other platforms as part of a beta which we are currently trialling.

It would be great if we could automate invalid click reports to be delivered either by email every 60 days, or for the report to be instantly accessible within the platform, to remind me to raise refund requests with Google.

Decreasing our cost per acquisition which enables us to reap better results for much more efficient costs. Not only does it help with cost efficiency, but also time efficiency - we can simply leave the tool to do the hard work in the background. The recent expansion to new platforms means that we have even more opportunities to save costs.

With the invalid traffic support team being disbanded as part of the redundancies at Google this really is a great piece of software to ensure that your money is being well spent and not wasted on mailicious clicking

Nothing really at the moment I find the whole platform really useful

Although Google Ads will pick up on some of the invalid traffic if it is consecutive, rapid clicks it does not pick up where an ad has been clicked on using different keywords, over a longer period of time even though they still are mailicious. That is where I use Lunio so I can evaluate the clicks and ban the IP addresses of people who are avoiding the Google Ads detection but still are malicious

The interface is absolutely amazing and support is quick to reply and on the ball. There are many bot traffic protections out there but Lunio is a real value add to the business with regular webinars, amazing resources and awesome memes

there is a bit of a disconnect between sales and account management - getting a trial account and dealing with the salesperson was quick and easy - but being connected to an AM and turning the trial to a real account felt stiff and awkward

As an agency we deal with a lot of bot traffic and having a support solution that can aid in removing it automatically and at an MCC level is wonderful. We need to be driving more relevant trafiic to improve conversion rate

The dashboards make it immediately clear what's going on in the backend without having to dig around. I can glance briefly and move on with my data or dig in if something stands out.

I wish that setting up Microsoft was as easy as Google, but based on our budget distribution it is not a major concern at all. I imagine that many people are in a similar boat so it isn't a huge priority for them.

Eliminating bot traffic and reinvesting that money into potential buyers. We've seen our invalid click traffic go down over time, and are also able to monitor which campaigns are producing the most invalid traffic.

Lunio has done a tremendous job at helping us reduce fake/spam traffic for our clients. While not a quick process (it does take time to learn user behavior), it's incredibly thorough, and doesn't affect valid traffic. Best of all, the UI is clean and easy to use, making it a breeze to train members

If you have multiple vendors that require code on your paid search campaigns within the campaigns template, you'll have a little work to do in being sure all the scripts work well together without one destroying the other. But it's a small hill to climb.

Eliminating bot traffic and spam leads, which eats away at clients' time and money. Lunio has helped us reduce wasteful spending and helped improve client relations!