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With this tool I can use the reach of the social media of the people who want to help our organization without having to burden them too much. Instead of having to do something if they want to share, our ambassadors only have to do something if they don't want to share. That makes it easier to get people to share.
We also use LinkedIn. LinkedIn forces the connection to expire after 60 days. This means that after that time, every promoter needs to reconnect his account in order to make it available for PostSpeaker. This is a bit inconvenient. Fortunately I and all ambassadors are notified in advance when one or more accounts need to be reconnected.
If you can find people who want to help you share content on a regular basis and if you don't want to bother them too much, I can highly recommend this tool.
As a non-profit organization we do not have the budgets to advertise on social media. We do know many people who support our organization and want to help us. In this way we can use their social reach and get our message spread.