Pathmatics Reviews

Pathmatics is so easy to use and offers a range of features to help in every phase of media strategy, planning, buying & execution. Their visualizations make it easy to drop into decks as well and save time. I can easily see the competitive landscape, where we are, how we stack up, where we need to be. I can easily comp creative on a prospective publisher, pull competitive creative and spend. Its an all around backbone for anyone in digital marketing.

Pathmatics adds functionality all the time but there is still work to do in order to be utilized as a true global partner. They do cover most crucial geographies though. The main caveat you often here is when it comes to spend analysis you have to take it with a grain of salt and use the data directionally. It isn't 100% accurate but nor can it be. At the least I have confidence in their methodology but there will be blind spots (albeit sometimes large blind spots).

All around strategic fuel for ad intelligence, competitive intelligence, and marketing analytics. It is a complete dashboard to tap into when planning a campaign, buying inventory, optimizing, and keeping an eye on the competition's plans, spend/media mix, and creative messaging.

The methodology which lets us look into social networks as well as standard display is especially valuable.

There are two pain points for me - one is the lack of search data, the other is the low level of product detail. Granted I can get to the specific creative execution, but I don't really want to look at every one of them to determine the specific product being advertised.

In a difficult area of measurement, this is the best thing going.

We're getting a much broader picture of the competition and their actual ad activity.

Seeing all the creative and where it's being placed.

So much to navigate it's easy to get side-tracked.

I like being able to add businesses

We can have this Pathmatics used on a daily basis as we get more realistic information from all the advertisers we need and also real-time numbers to have the hourly reports too!

There is nothing much to dislike, but everyone will like the product once they use it on a daily basis.

I have been using this Pathmatics For one Year and got many reports, which do help me grow my advertiser spending and realiability. Thanks much Pathmatics.

understanding what clients are spending in the digital/social world

not being able to find client that i know are spending

It is a great tool for prospecting

What clients are spending on in digital world

The ease of use for this platform has made my pitches for clients much easier. By seeing all of the current ads running across platforms also allows our teams to model or use what's running to pitch like to like campaigns. I really appreciate the blend of video/static options and performance.

The only change I have at the moment is purely selfish as I wish we could get the images without the "Ad" buttons but this is so minor it's negligible.

This has helped my team when working with an agency that may not have all of the assets running for clients. By showcasing these, the pitch for the same assets is easier to complete as the client may not have been aware they had them.

I love that it allows me to see what an advertiser is spending and where.

The OTT feature is new, which I love, but I find that for some advertisers, it will say $0 - when I have seen an OTT commercial for them.

Pathmatics allows me to understand what advertisers are spending and where. It also allows me to see their creative all in one place, which is helpful.

I like that it shows me where brands are investing their $$ in media platforms.

I dislike that it's not always accurate.

I appreciate that they've added OTT to media platforms for insights in media investments.

The UI is very intuitive and easy to understand. The insights in the platform are very valuable (although use directionally), and the data loads super quickly. The graphs that are provided make the data easily digestible and can be exported in different formats (PDF or PPT), which makes it very easy to provide competitive insights to your client and/or for to help put together more robust strategic plans for RFPs.

The data isn't always accurate and needs to be used directionally. It would be nice if Pathmatics provided some insight into how the data is being collected and what confidence level percentage they have for the advertiser being researched.

Competitive insights regarding the following; media spend, list of partners and sites that are also spending, and creative currently in rotation.

Pathmatics offers a friendly UI that is easy-to-use and navigate. You can type in the name of any client, prospect, competitor, etc. and get insights in seconds. Then you can export those insights into multiple format types, whatever suits your needs.

A lot of our clients on regionally based (car dealerships, multi-location restaurants, etc.) and we are only able to drill down to the country level with the data.

Pathmatics is a great tool for providing directional insights. They are also always adding features and data to the platform which shows their commitment to the accuracy and quality of their product. Their reps are friendly, insightful, and attentive.

Pathmatics has been our go-to platform for checking in on our client's or prospect's competition and allowing us to better prepare for meetings and strategy development.