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The way it helps you in creating content different from the main objective, to use at a later use for marketing purposes. This saves resources and at the same time creates a different point of view when you are looking back at the content!
I am wondering about the integration possibilities, as a professional marketing automation specialist, i wonder how easy this will be to integrate with the already current marketing automation landscape. This is a great concern and rightly so, I'd like this to be an extension of the MAP landscape, not another silo.
If you're looking for a multi-purpose webinar tool, look no further!
It's solving the problem many webinar tools right now have, their webinar hosting is fine, but more than that they do not offer. Sure there is the email follow up, in botched html, but that can be done better by other email tools. Parmonic offers more than the usual by giving you a framework to operate in, to invest and expand what you put into the product, which is a great story!