Salesforce Marketing Cloud Account Engagement (formerly Pardot) Reviews

Me gusta lo fácil que es usar, involucrar y diseñar estrategias para el recorrido del cliente.

Sería mejor si más de un usuario pudiera trabajar al mismo tiempo en la plataforma sin tener que actualizar siempre la página.

Puedo tener una mejor visión de mi cliente y mis campañas y seguir el recorrido de compra de mi cliente y hacer predicciones.

Salesforce Marketing Cloud is a powerful platform that offers a comprehensive suite of tools for managing customer journeys, executing campaigns, and analyzing marketing efforts. Its versatility in segmentation, personalization, and automation stands out, allowing businesses to tailor experiences and engage customers across various channels. The platform's analytics provide valuable insights, enabling data-driven decisions and continuous optimization. However, the learning curve can be steep for beginners, and the cost might be a consideration for smaller businesses. Overall, its robust capabilities make it a top choice for enterprises seeking advanced marketing solutions.

In Salesforce Marketing Cloud, some users find the initial learning curve challenging, and smaller businesses might be deterred by the higher costs associated with its advanced features. Additionally, its interface complexity can be overwhelming for new users.

It's solving most of the problems like it saves the time more, and it helps to contact clients through email easily and many more.

All the services which they give that all are awesome

Noting to dislike in marketing cloud account engagement

Solving all the query in salesforce marketing cloud account

Salesforce marketing cloud is the best digital marketing cloud platform for branding for product. It's easy to use for marketing cloud developer there are various tools are available like journy builder, email marketing, digital marketing,and many more

Everything I like about the Salesforce marketing cloud as of now.

It's solve product branding and campaign management with the help of this tool we can easily arrange this .

Salesforce Marketing Cloud Account Engagement is very useful tools for those businesses who wants their to in the market top scale, it's help to store the data about all the transaction that happens from that marketing and in account engagement it's hold all the account details of the customers who comes from that marketing.

It's very easy to use, esay to integrate, having many features and many more.

Mainly the drawback of this product is there are not much resources for this clouds.

Basically in marketing cloud clients want to make the marketing scale up and getting the maximum leads for there business and take those all data from Salesforce to SAP Business One.

So, i setup there marketing templates, make integrated there marketing cloud with many social media platforms, make those marketing templates genarate automatically in each day specific time, capture the lead , account, contact details that coming from those marketing and integrated with sap and send the datas.

The drag-and-drop feature for creating a landing page along with the score sets it apart from the competitors. Instead of doing an A/B experiment, you can rely on their score which is good.

They should provide more integration with third-party tools. Also, the AI can show more powerful metrics like any case study or some facts.

Getting B2B clients requires a lot of effort in terms of marketing and customer journey. For a new business, having all this data is hard that's where an AI-driven tool can save us a lot of time.

Automation, Integration with Salesforce CRM, Analytics, Lead Nurturing, Lead Scoring, Multi Channel Marketing.These benefits collectively enhance engagement,lead management and marketing effectiveness

Complexity, Cost, Learning Curve, Limited Social Media Integration. Despite these potential downsides, many organisation find the benefits of pardot when it comes to enhancing their marketing efforts and customer engagement

Personalization, Automation, Lead Nurturing, Lead Scoring,Multi channel marketing, Analytics, Integration with Salesforce CRM. These benefits collectively enhance engagement, lead management and marleting effectiveness

Alows the business to take a more strategic approach to customer engagement. Great augment for existing Sales Cloud, eCommerce and Marketing Automation to achieve the customized and customer centric / specific interactions. Enables you to move the customers along the acquisition curve and retain the loyal customers through communications, understanding behaviours and adapting our programs and campaigns to partner with the customers to jointly achieve our objectives while increasing the ability of Sales to increase revenues

No complaints. The only feedback is that when compared with main competitors, the feedback from power users is that Pardot is a product built by IT and not really intuitive for use by marketers. There are other products that have better wizards and templates that can be created without relying on IT

As indicated, we have received demos for the product to help with data modelling and data selection. During the implementation, I am sure we will have more use cases

MCAE, fka Pardot, is so intutive for marketing users who need to activate pipeline for Sales teams using Sales Cloud. Sales Cloud and Pardot working together is a B2B marketers dream-come-true!

If you don't have a developer on staff, getting started might be more difficult, as you need developer support to create branded emails, and to deploy form handlers on your website. Other functions, like Landing Page and Pardot forms are extremely easy to deploy without the help of a developer, but leave less room for customization.

MCAE allows Marketers to focus on what they do best: getting their product/brand in front of the customer, while automating the processes required to distribute and convert leads through the Sales process. Better visibility into the pipeline, with more tangible influence from marketing efforts to Sales revenue.

The best I like in this cloud is you can easily use this product to achieve your marketing goal easily create attractive email templates to gather audience engagement studio is there for your help to with the help of this you can easily track your emails and audience and there are alot tons of features/out of the box functionalities to use.

There need some improvement in engagement studio as you can one use email template in engagement studio but templates meant to be reusable thing from template meant to be a criteria which your email should follow as header amd footer but here it allows only to use template in engagement which is not a good practice.

Salesforce marketing cloud account engagement solving problems like sending bulk email to our subscribers in an instant you can keep track of your emails like how many prospects have open your email how many visited your links and all.