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Paragone Reviews

User Rating

4.2/5 (Based on 88 Ratings)

Rating Distribution

  • Excellent

    39.8%
  • Very Good

    43.2%
  • Average

    12.5%
  • Poor

    3.4%
  • Terrible

    1.1%

User Sentiments

Customizable Dashboards, Cross-Channel Reporting, Time-Saving Automation, User-Friendly Interface

Occasional Bugs, Platform Slowness, Limited Social Media Integrations, Complex Campaign Creation

Do You Use Paragone?

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Review Summary

Paragon is a popular social media advertising tool that helps users manage and optimize campaigns across multiple platforms. Users consistently praise Paragon's intuitive interface, robust reporting features, and customizable dashboards. They particularly appreciate its ability to streamline campaign creation, reduce time spent on reporting, and provide a centralized view of data. However, some users have noted occasional slow performance, technical glitches, and limited platform integrations. While Paragon's customer support is generally responsive, its availability in certain time zones may be a drawback for some users.

Pros

  • Paragon helps you save time by automating reporting and campaign creation, making it easier to see your progress.
  • The platform offers comprehensive data visualization and analysis capabilities from various social media channels.
  • Paragon is highly customizable, allowing you to create dashboards tailored to your specific needs and goals.
  • The platform provides a unified overview of all your campaigns from different social media platforms, reducing the need to switch between multiple platforms.

Cons

  • Paragon can be slow at times, impacting efficiency and productivity during critical tasks.
  • Certain features, like creating campaigns and connecting platforms, can be challenging for new users due to its complexity.
  • While Paragon is improving, it may not be the best fit for agencies due to its limited dashboards and high cost.
  • Some users reported encountering bugs or errors, causing disruptions in their workflow and requiring support assistance.

AI-Generated from the text of User Reviews

Reviews
AU

Anonymous User

February 16, 2023 Source: G2.com
"Paragone has saved us so much time and headaches!"
What do you like best about Paragone?

It is hard to narrow it down to just one or two things because we use all of the features on a daily basis! The customization & personalization of different data slices has been a lifesaver!

What do you dislike about Paragone?

If I really had to pick something, I would say that on occasion the platform has a hard time categorizing data by tactic, even with strict naming conventions and labels in place.

What problems is Paragone solving and how is that benefiting you?

Being able to look at wide cuts of data in a flash, build visuals off of the data charts, share the charts internally and externally has shaved hours off of our weekly bandwidth when we had to rely solely on Xcel

Read more
MB

Maddy B

February 14, 2023 Source: G2.com
"Streamlines Work"
What do you like best about Paragone?

I like how I can look at all platforms with ease. It helps to put time back into my day, while still looking at all that I need to. No complaints at all from me!

What do you dislike about Paragone?

I truly don't have anything bad or negative to say about Paragone. I find the platform very easy to navigate. I guess, if anything, I would say having workshops would be a nice way to gain knowledge.

What problems is Paragone solving and how is that benefiting you?

Paragone is allowing me to look into all of the platforms I need to for my campaigns all at once. This immensely speeds up the process and provides me with more time to do other tasks.

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BV

Bruno V

May 31, 2022 Source: G2.com
"A pleasant surprise to my business"
What do you like best about Paragone?

Creating ads dynamically and saving some time. The experience on the tool was very exciting

What do you dislike about Paragone?

unintuitive configuration, with some recurring errors. The layout could be a little better

Recommendations to others considering Paragone:

MAybe some changes on the layout

What problems is Paragone solving and how is that benefiting you?

inclusion of ads formats quickly and dynamically. Saving some time on many tasks

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EP

Enzo P

May 25, 2022 Source: G2.com
"Easy Social Advertising"
What do you like best about Paragone?

what I liked the most was the ease of configuration and integration they have within the platform

What do you dislike about Paragone?

I had a hard time filling in some settings that could be more described, but after some research I managed to do it and don't have SEO integrations

What problems is Paragone solving and how is that benefiting you?

Presentation of results to our customers and company employees

Read more
AU

Anonymous User

May 24, 2022 Source: G2.com
"Very good solution"
What do you like best about Paragone?

Easy to use,

UX is very good,

Customer service are on point.

What do you dislike about Paragone?

Pricing is a little high considering the use

What problems is Paragone solving and how is that benefiting you?

Mange campaign and measure the performance?

Read more
AU

Anonymous User

May 24, 2022 Source: G2.com
"Paragone helped me and my team diversify our access to metrics from our clients campaigns."
What do you like best about Paragone?

Quick access to stats from campaigns along with good looking widgets that are easy to understand and manipulate.

What do you dislike about Paragone?

In our case, we had enough clients with niche advertising needs that Paragone hadn't quite gotten to building out yet.

What problems is Paragone solving and how is that benefiting you?

Analyzing campaigns and better adjusting them from what Paragone shows.

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AU

Anonymous User

May 24, 2022 Source: G2.com
"It's perfect"
What do you like best about Paragone?

All the features that helps us everyday.

The auto scan is something great and the fact of having your UPC is perfect too.

I love the way it's presented thought.

What do you dislike about Paragone?

I wish it would be easier to create campaigns without having to add your email list sometimes to a project.

I think I wasted some time on this, for nothing. Please review it.

What problems is Paragone solving and how is that benefiting you?

I resolved the problem of finding the right data where I need it. It's well presentend and I can easily show it to my team if I need to.

It's also very clear and smart.

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AU

Anonymous User

May 24, 2022 Source: G2.com
"love it!"
What do you like best about Paragone?

easy to read and everything is labeled clearly. I'm able to find the reporting I need quickly and it's accurate. Easy to export files as well.

What do you dislike about Paragone?

There is not much, there are just a lot of features I don't know about and sometimes it can be overwhelming with all of the colors.

Recommendations to others considering Paragone:

Paragone is great for tracking and monitoring your social media advertising and metrics!

What problems is Paragone solving and how is that benefiting you?

I'm able to fill out missing data related to social media and make sure we are reporting and tracking correctly on our end.

Read more
AU

Anonymous User

April 7, 2022 Source: G2.com
"Game Changer Tool"
What do you like best about Paragone?

Since we are working with Paragone on our day to day we were able to start analyzing data from multiple sources and channels all in one good looking Dashboard. It's all customizable so whenever you want to extract some insights you can go ahead and create your special Dashboard for that in a few minutes. Goodbye Supermetrics, Datastudio, connectors, etc.

Also, you can create Media Plans, a nice visual calendar for each campaign, launch campaigns directly from the App and Automate some of the repetitive work through the Automation Tool. We always get help from the expert team and customer service is there when we need it.

What do you dislike about Paragone?

Nothing as everything is working perfectly for me so far. We are really expectant to start using the AI assistant for our daily optimizations.

What problems is Paragone solving and how is that benefiting you?

- Reporting and cross channels data visualization.

- Campaign setup.

- Creative and audience analysis.

- Merging data from all Ads platforms.

- Creating visual Media Plans and stop using Spreadsheets.

Read more
AU

Anonymous User

March 30, 2022 Source: G2.com
"The best tool for managing social media campaigns and reports"
What do you like best about Paragone?

Great customer care. Really fast and helpful.

The setup was fast and easy.

The tool helps us save a lot of time with reporting and campaign creation/optimization

Our clients love it

Great for scaling

What do you dislike about Paragone?

They still don't have tiktok integration, but I think they are implementing it.

What problems is Paragone solving and how is that benefiting you?

Our productivity (mine and the team) was improved A LOT!

Sometimes you don´t realize how much time you spend generating reports or creating campaigns.

Another BIG plus, is that the clients love to see the reports with this tool, and it looks way more professional.

Read more

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