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Owler Reviews

User Rating

4.3/5 (Based on 637 Ratings)

Rating Distribution

  • Excellent

    45.7%
  • Very Good

    42.2%
  • Average

    7.7%
  • Poor

    2.4%
  • Terrible

    2%

User Sentiments

Competitor Analysis, Daily Email Updates, Ease of Use, Relevant Information

Inaccurate Data, Limited Free Plan, Lack of Integrations, Missing Company Information

Do You Use Owler?

Write a Review

Review Summary

Users commend Owler for its comprehensive company data, user-friendly interface, and robust search capabilities. They appreciate the ability to track companies, receive notifications about changes, and access insights into key company metrics. Users also value the platform's integration with other business tools and its extensive coverage of private companies. However, some users have expressed concerns about the accuracy of some data and the lack of customization options in reports. Additionally, a few users have reported occasional technical glitches and slow loading times.

Pros

  • Prolific database of company information for research and lead generation.
  • Easytouse platform with intuitive navigation and search options.
  • Alerts and notifications help users stay uptodate on relevant company changes.

Cons

  • The platform's clustering of companies can be inaccurate or misleading at times.
  • Search results can be overwhelming, requiring users to filter carefully for relevant results.
  • Some users have reported issues with the accuracy of the data provided.

AI-Generated from the text of User Reviews

Reviews
LS

Larry A. S

February 3, 2024 Source: G2.com
"Keeping up with tax industry trends"
What do you like best about Owler?

Keeps me informed about my company's (H&R Block) initiatives and financials as well as the competition.

What do you dislike about Owler?

Having to click on the full article is just another unnecessary step.

What problems is Owler solving and how is that benefiting you?

Better understanding the tax preparation industry competition (like TurboTax) so as to better serve my clients.

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TM

Thaiane M

November 23, 2023 Source: G2.com
"One source solution for prospecting & market research for business development."
What do you like best about Owler?

I will begin by saying that what I like most from Owler is, that it gathers huge amounts of information about companies. Such information would be crucial in the market research aimed at analyzing the company revenues and the number of employees in different divisions. It has a strong database, and it’s user friendly to access what you require. In particular, I love the fact that Owler provides to decision-makers updated and comprehensive details regarding company profiles. My strategy meeting and presentation have changed the games.

What do you dislike about Owler?

However, I have discovered that the level of ads exposure on the platform seems to increase with the number of users which could be slightly disturbing.

What problems is Owler solving and how is that benefiting you?

Owler addressing the dilemma of centralizing crucial business information. This has been of great help to me because it saves time and at the same time boosts the effectiveness of my research.

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AU

Anonymous User

November 17, 2023 Source: G2.com
"Director of Customer Success"
What do you like best about Owler?

It's a great tool for prospecting and for tracking sales.

What do you dislike about Owler?

I don't think there's anything we dislike about Owler.

What problems is Owler solving and how is that benefiting you?

Owler is helping us with tracking data and transitioning that into sales.

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AU

Anonymous User

November 14, 2023 Source: G2.com
"Keep Informed on Not Only Your Company News But Also Your Competition"
What do you like best about Owler?

I like that you can keep up with all the news of the industry for your company as well as your competitors. I also like that you can help provide who the proper competitors are for your company.

What do you dislike about Owler?

I don't like how there is an opportunity for someone to negatively impact the outcome of how your CEO is viewed.

What problems is Owler solving and how is that benefiting you?

Keeping up with the news our competition is placing in the marketplace.

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CS

Carlos S

November 14, 2023 Source: G2.com
"Integral part of my intelligence gathering"
What do you like best about Owler?

It's a concise and easy to consume relevant industry and competitor news

What do you dislike about Owler?

After the switch to the more professional enterprise models, adding of product lines made it hard to discern what I needed

What problems is Owler solving and how is that benefiting you?

It helps me gather concise snippets to include in my cold outreach and remain relevant in conversations

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AU

Anonymous User

November 14, 2023 Source: G2.com
"Owler Gives Insights you Can't Find Anywhere Else... It's a good Crowd Source but not 100% accurate."
What do you like best about Owler?

I love how you can see personal insights from people all over our industry from other professionals. It's helpful when comparing companies and referencing competition.

What do you dislike about Owler?

When a business owner wants to update the basic info of a company (ie. How many employees, income, etc.) the random guesses by users still offsets the actual information making the platform not a reliable source for that kind of data. If a company can confirm the numbers I think that should be locked in for a timeframe and require updates periodically to keep it up to date.

What problems is Owler solving and how is that benefiting you?

I can locate copetition specific to a company and get a good overall outline of the company. Comparing company profiles is where I spend most of my time.

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AU

Anonymous User

November 14, 2023 Source: G2.com
"Great tool for company information"
What do you like best about Owler?

I love that it rates the companies CEO's, provides the top 3 competitors and provides annual estimated revenue. The fact that I can follow a few companies and get news updates is fantastic. Google tends to send me name matches, not company ones. The interface is super easy to use and I get daily updates.

What do you dislike about Owler?

It is not always 100% accurate and I think based on feedback you provide, it should unlock more in the freemium version.

What problems is Owler solving and how is that benefiting you?

It helps me get a general idea about the company and who else is in that space.

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CM

Cory M

November 14, 2023 Source: G2.com
"Owler is phenomenal to keep tabs on accounts I work"
What do you like best about Owler?

Really helpful information about companies I work, acquistions, growth opportunities, discovering new contacts and more

What do you dislike about Owler?

No downsides of using Owler. Perhaps having to upgrade to Owler Max since my company has not done that.

What problems is Owler solving and how is that benefiting you?

Giving me the right amount of information that I need to be knowledgeable about the accounts that I work. Daily emails that share updates on companies is extremely relevant and helps my day to day.

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MA

Marcus A

November 14, 2023 Source: G2.com
"Owler's Curated Notification Emails Keep Us Ahead of the Curve"
What do you like best about Owler?

We use Owler daily. Owler has been a game-changer for our team, and what I appreciate most is the incredible value provided by their curated notification update emails. It's like having a personalized newsfeed tailored specifically to our business needs delivered right to my inbox. The level of customization is impressive, allowing us to focus on what truly matters for our business. It was easy to implement for our business and allows for changes as needed.

The curated notifications cover a spectrum of crucial updates, ensuring we stay current on industry trends, changes, mergers and acquisitions, and more.

What do you dislike about Owler?

None, we're very pleased with Owler. I would recommend offering a premium plan in between the free and pro offering; i.e. Pro-Lite

What problems is Owler solving and how is that benefiting you?

Owler helps us reduce the time spent researching news / press releases for our existing and prospective clients.

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DL

David L

November 14, 2023 Source: G2.com
"Owler makes me look good and helps me to prepare for client calls..."
What do you like best about Owler?

Owler is a great tool for researching clients/prospects and coming to calls prepared.

What do you dislike about Owler?

Nothing to dislike really its super helpful.

What problems is Owler solving and how is that benefiting you?

Quick call prep for B2B sales.

Read more

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