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Optimizely Reviews

User Rating

4.2/5 (Based on 2,179 Ratings)

Rating Distribution

  • Excellent

    38.7%
  • Very Good

    46.3%
  • Average

    12.2%
  • Poor

    2%
  • Terrible

    0.8%

User Sentiments

Ease of Use, A/B Testing Capabilities, Excellent Customer Support, Extensive Integrations

High Pricing, Occasional Bugs, Slow Loading Times, Complex UI Navigation

Do You Use Optimizely?

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Review Summary

Optimizely Web Experimentation is a popular tool for A/B testing and website optimization. Users praise its ease of use, intuitive interface, and robust features for creating and running experiments. The drag-and-drop editor simplifies the process for non-coders, while advanced users can leverage its JavaScript SDK for complex tests. Customer support is generally responsive and helpful, though some users report occasional delays or issues with the UI. The platform is powerful and effective for increasing conversion rates and revenue, though its pricing can be a barrier for smaller businesses.

Pros

  • Improved website conversions with personalized experimentation and targeted content.
  • Easy implementation and seamless integration with existing tech stack.

Cons

  • Complex initial setup and configuration might require technical expertise.
  • Limited A/B testing features compared to some competitors.

AI-Generated from the text of User Reviews

Reviews
PE

Pierre E

January 11, 2024 Source: G2.com
"Simple tool for multiple experiments easy to use and with excellent support"
What do you like best about Optimizely Web Experimentation?

It is our main tool for A/B testing with functions to create pages and it can vary, I like that without help from the developer it can be used for reports, experiments, adding code and all that in one place.

What do you dislike about Optimizely Web Experimentation?

The tests are related to the design but can be somewhat complex but it is nothing serious.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

If the truth is that it solves tests currently, especially in the execution of tests, experiments, content changes on web pages, it is also used for marketing and is benefiting much more than we wanted.

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CT

Christophe T

January 10, 2024 Source: G2.com
"Optimizely the best testing tool with amazing technical support"
What do you like best about Optimizely Web Experimentation?

Its really easy to use because its intuitive and landing page A/B testing is great with this solution overall. On the other hand, the technical support is good and solves the problem correctly. I also liked the ease in creating web experiments.

What do you dislike about Optimizely Web Experimentation?

The control panel should be much better and simpler with detailed descriptions.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Product management, performing optimizations, testing experiments, also allowing us to simply enter the URL of our pages to modify and test them. Yes it is beneficial and if it continues to solve problems daily.

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AP

Aurelien P

January 9, 2024 Source: G2.com
"Optimizely does a great job of making it easy to code to run content tests"
What do you like best about Optimizely Web Experimentation?

It is easy to use and has a good visual interface and I like changing the content and improving the performance of the pages. I also liked that the tests can be targeted towards advertising campaigns.

What do you dislike about Optimizely Web Experimentation?

The price models have gone up during the time of use which I dont like.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Its being put to great use for all of our websites as well as A/B, and on our main website for any campaigns, it was able to optimize everything and the personalization engines.

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EO

Emmanuel O

January 9, 2024 Source: G2.com
"Simple tool to quickly implement and configure front-end A/B tests"
What do you like best about Optimizely Web Experimentation?

I liked the clean interface and the integration that makes it easy to organize. In addition, the immediate access is incredible given the good test results and the customer service team responds with kindness.

What do you dislike about Optimizely Web Experimentation?

We make the best possible use of it and we benefit and everything is fine so that there are no problems.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Optimizely has been one of the best tool to facilitate optimization on our main websites because it solved many problems in processes, A/B testing and is used daily to implement personality tests and camapaigns. It has been very useful to me.

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YK

Younes K

January 8, 2024 Source: G2.com
"Optimizely is excellent to optimize our web pages and is beneficial"
What do you like best about Optimizely Web Experimentation?

What I like most about Optimize is the correction of visuals quickly the AB tests with code insertion. I also liked to observe the minor changes on the website and collect useful and beneficial information.

What do you dislike about Optimizely Web Experimentation?

When tests are running they sometimes affect the administration interface so it is somewhat annoying.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

It allowed us to determine the changes for customers that can navigate on our site and feel good. Therefore, it is very useful for tests and also that they are easy and beneficial, the hypothesis evaluation and helped us find an optimal plan.

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JM

Javaid M

January 7, 2024 Source: G2.com
"Good tool when testing and always gives the best"
What do you like best about Optimizely Web Experimentation?

Optimizely is excellently easy to use and so far I have liked the A/B testing and the easy setup that when you run tests it always works better. I also like that just by adding codes the websites will be ready.

What do you dislike about Optimizely Web Experimentation?

Nothing special, just a little slow in addtional functions like analysis.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We were able to solve many problems by optimizing test execution more frequently, improving UX to make customers feel comfortable as well as experimenting and improving decision making and increasing engagement rate.

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BM

Bayoudh M

January 4, 2024 Source: G2.com
"Optimal product with different capabilities easy to use and good interface"
What do you like best about Optimizely Web Experimentation?

This tool is perfect because of the ease of use for A/B testing and because anyone can use it and run multiple experiments. I like the documentation, the learning curve, and that the implementation went smoothly.

What do you dislike about Optimizely Web Experimentation?

A small improvement in folders and organization would be excellent.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

After it was implemented to test landing pages and its capabilities allowed us to solve problems in development and anlyze A/B tests, it gave better results in performance and being able to make decisions to change the design and content.

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CA

Chafang A

January 4, 2024 Source: G2.com
"Easy-to-use tool that offers good results with great futuristic technology"
What do you like best about Optimizely Web Experimentation?

I like to create experiments with this technology which is friendly and dynamic and allows me to run tests, experiments on the website, eliminating slowdown and we can compare the effectiveness and track and perform analysis.

What do you dislike about Optimizely Web Experimentation?

I dont know what to say because everything is good and I like everything thats why I give it a ten.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

It is a unique to solve problems in different web processes. We carry out experiments, tests and we can see that our objectives are achieved in our proposal and decision in changing web content.

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TE

Tandri E

January 4, 2024 Source: G2.com
"Powerful overall tool with excellent customer support and testing and mapping features"
What do you like best about Optimizely Web Experimentation?

I like it because it is valuable and powerful, it allows us to use it for experiments, and the ease of use is excellent. I also like their features like testing, web experiments, real-time statistics and their editor version is amazing.

What do you dislike about Optimizely Web Experimentation?

It seems like the UX can sometimes be clunky, which needs to be fixed overall.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

This tool is important to observe user behavior, perform many tests, web experiments, impose development and be able to prepare versions of web pages solving most of the problems.

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GB

Gawtam B

January 3, 2024 Source: G2.com
"A great A/B testing solution that is useful for eCommerce"
What do you like best about Optimizely Web Experimentation?

I like when experiments are carried out and being able to take a look to understand the results, I also like the techniques it offers for experiments and that the data can be filtered easily and on the other hand I loved monitoring specific experiments.

What do you dislike about Optimizely Web Experimentation?

Once you see this tool it doesnt cause any problems and thats why I like everything about it.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We are very happy to use this tool that solves problems with experiments and AB tests and we can decide what to do besides completely changing the content.

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