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Omnisend Reviews

User Rating

4.3/5 (Based on 227 Ratings)

Rating Distribution

  • Excellent

    64.3%
  • Very Good

    22.5%
  • Average

    1.3%
  • Poor

    2.2%
  • Terrible

    9.7%

User Sentiments

Ease of Use, Excellent Customer Support, Effective Email Automations, Seamless Shopify Integration

Limited Design Customization, Confusing Segmentation Features, Limited Third-Party Integrations, Inaccurate Sales Reporting

Do You Use Omnisend?

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Review Summary

Overall, users praise Omnisend's user-friendly interface, effective email marketing automation, and comprehensive reporting capabilities. They appreciate its drag-and-drop email editor, customizable templates, and segmentation options. The platform's ability to integrate with various e-commerce platforms and its strong customer support are also highlighted as strengths. However, some users mention occasional technical glitches and a need for more advanced features.

Pros

  • Easytouse interface and draganddrop editor for creating visually appealing emails and landing pages.
  • Wide range of email templates and prebuilt automations to streamline email marketing campaigns.

Cons

  • Complex pricing structure and limited features in the lowertier plans.
  • Limited customization options for advanced users who prefer more control over the design and functionality of their email campaigns.

AI-Generated from the text of User Reviews

Reviews
KH

Kimmo H

March 20, 2025 Source: G2.com
Moving to Omnisend was the right move
What do you like best about Omnisend?
As another email service provider changed their pricing considerably, I sought an alternative option. Omnisend adjusted their standard pricing to match my needs and made the move to their service easy by bringing existing users and key flows over was instrumental.
What do you dislike about Omnisend?
Not much, but the overall look of the service could do with an upgrade :)
What problems is Omnisend solving and how is that benefiting you?
They fixed the pricing issues I had - otherwise email flows work very well and bring results while I'm asleep.
Read more
BG

Ben G

March 16, 2025 Source: G2.com
its really easy and versatile workflow, ease of use is important to me its lacking inbuilt partnerships to other sites they solv...
.
Read more
VR

Verified User in Retail

March 11, 2025 Source: G2.com
I find it very easy to navigate.
What do you like best about Omnisend?
I have been on many tools ranging from expensive (Hubspot, Pardot) to reasonable for small business (Klaviyo, Mailchimp) for 15+ years and what I have noticed is that it has been hard to find inexpensive tools that have the same ease of use, features and support as the more expensive ones until now. I stumbled on Omnisend this year and so far I love everything about it. I find it easy to understand, easy to set-up, it has advanced functionality that I need and excellent customer support when I can't figure it out on my own. The integration was unbelievably easy, but for me finding a tool that I would want to work in, integrated SMS easily and connected with Shopify was key. I believe Omnisend is what I have been looking for quite a while!
What do you dislike about Omnisend?
Omnisend has all the info I need to set things up between the onboarding info, the webinars and resource area, but I would love an online checklist lists the things you need to do to get started in a checklist format so you can remember what is done and what should still be done. I signed up for Omnisend awhile ago but have been implementing slowly. I am losing track at times where I left off. I have used this kind of checklist with my clients in Hubspot and Pardot. I am new to Omnisend so maybe you have one. If so, let me know. I need it!
What problems is Omnisend solving and how is that benefiting you?
I honestly could not stand working in Klaviyo. I find it very cumbersome. I was looking for a tool that had functionality that was similar to Hubspot, but was cheaper and made for retail. I find Omnisend to be very easy to work in which solves my problem of ignoring outreach which is what I have been doing with my retail store. I only send about 6 emails a year and SMS wasn't working as I expected so nothing was happening. I can already tell it is going to be much easier in Omnisend. I also want to set-up drip campaigns to try to drive repeat business from existing customers. I'm not doing that now. New to Omnisend but I love it. I have used many email systems.
Read more
GS

George S

February 28, 2025 Source: G2.com
Faster, cheaper, better
What do you like best about Omnisend?
I like that it works much faster thank klaviyo (page loading speed basically), I like that updates ship faster, I like the speed of technical support, I like support that agencies receive. Partnership manages (Ruta) is amazing. I like that I can affect future updates and my voice actually matters. I like that omnisend makes me feel valuable as a partner, so I actually want to bring more clients here. I like partnership program payouts.
What do you dislike about Omnisend?
I dislike some feature absence that make using the software longer (I told exactly what am I talking about on our meetings).
What problems is Omnisend solving and how is that benefiting you?
Recurring revenue tool. Used to add sales for ecommerce businesses from new & existing customers.
Read more
ES

Eugene S

February 25, 2025 Source: G2.com
Excellent experience so far!
What do you like best about Omnisend?
No-nonsense features, good pricing, excellent customer support.
What do you dislike about Omnisend?
Some features are hard to find - for instance email personalisation examples could be more thorough. The support though helped me find the answer, but perhaps a better documentation would be a good idea!
Recommendations to others considering Omnisend?
Oh, global styles would be epic! And please, Make Blocks with rounded corners a feature! :)
What problems is Omnisend solving and how is that benefiting you?
Email marketing platform for our clients. We use it for B2B and DTC clients.
Read more
AD

Ashish Deshpande

January 6, 2025 Source: Trustpilot.com
I highly recommend Agnė from Omnisend!
Our CSM, Agnė Januškevičiūtė, has been amazing to work with! They're always super responsive and seem to genuinely care about helping us succeed. They make things easy to understand and are great at finding solutions that actually work for us. It's clear they know their stuff, and they make the whole process feel smooth and stress-free
Read more
CL

Chozen Family Clothing Co LLC

January 4, 2025 Source: Trustpilot.com
Maria clearly gave instructions on what…
Maria clearly gave instructions on what I needed to do to get my business communications up and running!
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M

Michael

January 2, 2025 Source: Trustpilot.com
Good features
Good features, but where Omnisend out performs is they will give you a account rep that understands the platform and they do free quarterly reviews/ recommendations. They have much better service then all other email provides. Pricing is close to the others.
Read more
LG

Lois Goh

December 30, 2024 Source: Trustpilot.com
Will only use Omnisend going forward
i will only use omnisend going forward!! I've used all the platforms - mailchimp, adobe campaigns, constant contact etc etc and omnisend is THE best. I cannot stress this enough. Its super easy drag and drop function - along with smart designs makes sending newsletters out a breeze. Plus, if something doesn't work or a feature is available, customer service is A+. Honestly, they're at the top of their game and I can't wait for them to dominate the whole industry.
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JP

Jamie Peters

December 27, 2024 Source: Trustpilot.com
Out of the box best email marketing tools
This is a great email marketing tool with fantastic customer support. The tools are very intuitive and easy to use.
Read more

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