Ometria Reviews

Ometria is a user-friendly tool, regardless of previous experience with CRM platforms. The team takes great care in understanding your company goals, providing you with a data audit and a bespoke marketing action plan to meet them. The ability to segment and filter your audience is very good, templates and automation journeys are easy to build; data insights are in-depth and easy to access.

The platform also includes 'Realtime' where you can see a live view of active visitors, traffic source, orders, popular products being browsed and bought and revenue generated. This access to immediate data empowers our marketing teams to make data-driven decisions.

It's also worth noting that the support team is very prompt in getting back to requests, and there is regular communication from your CSM.

Some features are missing basic elements, for example you're unable to delete or archive unused coupon pools and the website overlay has limited customisable options and no spam filter. In terms of targeting, the automation segmentation isn't the same as the main filter which can cause additional work. Although support is prompt if the issue needs to go to dev to investigate it can take weeks for a solution to be found due to them working in sprints.

As a company we saw exponential growth in 2020 and 2021. This year we are focusing on retention and understanding our audience. Ometria is crucial in helping us understand the customer experience. Not only do we now have excellent customer insights, we are able to efficiently personalise customer journeys based on their behaviours and needs.

This was a great choice of ESP for us to handle our emails (including both broadcast and personalised automation), but also has been great more broadly for lifecycle marketing as we use it to push customer data through to social platforms. It also provides incidental additional benefits in terms of analytics and so on which we have found much more helpful than previous tools we've used.

Generally the tool meets all the requirements we need it for; but they could think about adding a few extra features and integrations maybe e.g. a Segment integration, although I understand there is plenty in the pipeline for 2021.

This is well worth the consideration if you have a lot of ecommerce customers and need to personalise emails at scale, as well as needing more control over segmentation of broadcast emails.

Automated personalised emails at scale, as well as a strong platform for segmenting and sending our broadcast emails. We have seen 100%+ growth in email revenue over the last year thanks to what we have been able to do with Ometria.

Ometria was a huge step up from our previous platform - not only is it incredibly easy to use, it is also intuitive and constantly evolving using client feedback. Both our CSM and the Ometria Support team have been an invaluable resource, and the onboarding process was smooth and very well planned.

The ease of building broadcast and automation programmes is excellent. We've improved on our existing lifecycle programmes and we've been able to set up some more complex targeted triggers to different types of customers with the use of their segment builder.

With the use of the segment builder we're able to create complicated segments for analysis; helping us to provide insights to the wider marketing team.

12-months after onboarding, on our email marketing channel has never performed better and thanks to Ometria, we're consistently finding new ways to make improvements.

Very little. Although the segment explorer has excellent scope there is sometimes slightly more complex criteria I'd like to segment on. For example, one improvement I'd love to see is being able to filter by attributes of invalid orders (in our case for free samples).

As there is a clear process for feeding back challenges in to the product team, Ometria have proven to be open to hearing constructive criticism and building in solutions into their roadmap.

Consider not only what they can do to help your business now, but how they will be able to help in 5 years time. Support regardless of how recent you started using an ESP is crucial. And take a realistic view of how much resource you have to dedicate to your email channel - this platform is excellent but the more resource you can dedicate, the more success you'll see.

In the past our email marketing has been a 'one-size-fits-all' approach and reliant on broadcasting the same message to everyone. Thanks to Ometria we have been able to enhance personalisation and through the use of their automation flow builder we've been able to tailor a customers journey so they receive relevant personalised emails at key points in their journey.

Ometria has helped us understand our customers behaviour, improve segmentation, and build out a really exciting roadmap to help us improve LTV and brand affinity.

With Ometria we are able to send targeted, automated emails to customers based on a plethora of factors and we now understand our customers better than we ever have done before thanks to insights in Ometria. The user interface is simple and easy to understand, but allows for in-depth analysis and customisation. We have regular meetings with our Customer Success Manager who advises us on how best to utilise the platform.

We now have so many campaigns set up, and often these are fairly complex, so it can on occasion be a little overwhelming when wanting to make changes to these campaigns.

Our email marketing was always a little too 'one-size-fits-all' and reliant on broadcasting the same message to everyone. Through enhanced personalisation and particularly the use of more automated emails, we've been able to send emails that are more tailored to the individual.

Ometria has a seamless integration with the Magento ecommerce platform and straight forward to implement and configure. The Ometria professional services team have assisted us with two platform migrations over the years and provide excellent support in terms of more advanced campaign configuration and email templating. We have regular and useful contact with our account manager who is always on hand with new ideas to drive growth using the platform.

The platform works as advertised and meets our needs.

We use Ometria for all of our Lifecycle Marketing. New leads are largely captured through popups and from that we send general broadcast newsletters out as well as personalised emails depending on browsing and purchase history. They also help solve the problem of basket abandonment and provide fully automated campaigns for basket recovery. We make good use of their Realtime Dashboard and reporting as a key analytics tool in the business allowing us to react quickly on marketing decisions.

The term 'easy to use' is obviously quite subjective - particularly when describing a massive, complex, constantly evolving CRM platform. When I started using Ometria a little over 12-months ago, I was brand new to CRM. I was handed the reigns of a successful marketing channel at the start of a global pandemic, and faced with a rushed handover period. It was a total baptism of fire.

The biggest compliment I can pay to Ometria is that while assistance was always available, I barely had to ask a single question.

12-months on our email marketing channel has never been healthier and thanks to Ometria, we're consistently finding new ways to make marginal gains. I can't recommend them enough.

Ometria's annual LifeCycle event is fantastic, but it would be nice to have more opportunities to benchmark against other businesses. Support could be slightly quicker at solving issues.

Ometria is a super intuitive platform with a bunch of great features. It provides a number of key reporting metrics and collects a tonne of beneficial customer data that will allow you to build custom segments, identify valuable behaviors, and ultimately, make smarter business decisions. Arrange a demo. Ometria will be able to provide a complete overview of the platform and its benefits.

We're finding new ways to use segmentation to identify contacts that are likely to be interested in our own brand products/subscription service.

Ometria is a great partner and platform, easy to use and offers strong data insights. The support we receive from our Account Manager and extended team is exceptional, a real partnership in growing our business.

There isn’t anything we dislike, new features are always being released. In the future further segmentation options would be beneficial

• Lifecycle: Has ensured our content is relevant to the consumer.

• Automation emails: Building out our automation emails in Ometria has seen significant increases in revenue.

• Insights & Reporting: efficient and effective reporting capabilities.

Great customer support and easy functionality to use.

it would be good to have the functionality where you can change the design of a block in an email based on whether it is viewed on a phone or on a computer

refunds built in would be handy

integration with a POS system for a full omnichannel experience

Get it, its great for SME.

Customer lifecycle management and insights, automated communications, segmentation

Ometria is a powerful platform offering a wealth of customer insight and communication capabilities while remaining user friendly. Its reliability has been a big positive for our business. We have never experienced any maintenance or deliverability issues, and Ometria's account managers and customer service advisors are very knowledgeable, responsive and friendly. It's great to work with such a reliable tool and people.

There isn't much to dislike, but as with any product, there can be improvements. One of our early challenges was not having API access, but Ometria communicated with us that it was part of the roadmap, and they delivered. There could be more improvements on the reporting side as information is sometimes hard to find or not available. It would also be great to see more customisation options around automation to further streamline our communications.

We've been an Ometria customer for many years. In that time, Ometria has helped us understand our customers, improve our email segmentation, grow our brand awareness and improve our ROI. We have also lowered our volume of emails sent by promoting personalised messaging, relevant for each contact, reducing mass communication.

Our goal is to build long term relationships with our customers, and Ometria helps us on that journey.

I've used the Ometria Platform for 5 years, across 4 different businesses - my favourite thing about Ometria is how they have flexed, adapted and innovated to both the individual needs of a client and the eCommerce landscape over those 5 years. They are constantly innovating and iterating to make their product a better experience for you as a user, but also for your customers and the output of your marketing team efforts.

It is very easy to use and integrate, the customer intelligence and instant customer segmentation allows teams to make an impact quickly once it's on boarded. And the clear USP for me, is the guidance you get from the customer success team who help all stakeholders interpret the customer insights, create an actionable strategy that results in incremental revenue.

Unlike other providers, you receive weekly CSM strategic support to develop your CRM strategy and tactics.

Very little. The only challenge I have had is creating time seriesed historic data customer segments. There is a clear process for feeding challenges back in to the product team.

- Incremental revenue through customer database segmentation at RFM level. Supporting retention and acquisition strategies. This feeds into FB, PPC, Referral, Instagram marketing.

- Retention KPI setting and benchmarking

- Clear overview of best customers and ability to prioritise customer marketing strategies

- Financial planning. A vital part in building out financial models in a number of businesses i've worked in to forecast acquisition and retention needs with easy access to data

- Single tech for CRM and BI. Reducing the need for multiple platforms and tech.