ObservePoint Reviews

easy to learn.

consistent results.

improved UI.

solid education and support resources.

ObservePoint has been a game-changer for our digital analytics and data governance. Its automated audits ensure our clients tagging is accurate and functioning properly, saving us hours of manual validation. The platform is intuitive, and the insights it provides help us confidently make data-driven decisions. Our Customer Success Manager is responsive and knowledgeable, always ready to assist.

Pros:

Automated audits that streamline data validation

Easy-to-use interface with actionable insights

.THey are super commited on the result, very willing to provide customization

Since it's a very complete platform sometimes it's not clear if using Observepoint or other solutions that make part of its job as well

Automating test and improving general data collection quality

Easy to implement, easy to integrate, easy to update. Simple dashboards built in that can be up and running in a manner of minutes. Low Admin management necessary to maintain the solution-set. Very nice holistic view of our complex web-ecosystem. Company is continually innovating. Good communication between ObservePoint PServices Team and clients. Really enjoy working with thier crew!

Have not hit any walls with the organization or platform.

ObservePoint enables us to easily see, track and monitor our tags, cookies, and javascript files. Excellent product and people.

The way how the product works and the value of the findings

Time for the scan and I hope the report is short.

Validation and compliance report

ObservePoint makes it easy to better understand what marketing & analytics tags we have implemented across our various websites and applications. The Journeys feature allows us to quickly identify all of the cookies that we are leveraging throughout the customer experience so we can accurately label and implement them into our consent management process.

Setting up Journey steps can be a bit tedious. Luckily, ObservePoint has a great support team that can assist!

We use our tag management system to honor cookie consent preferences, but

Excellent for both QA and compliance. Data returned in audit reports is exhaustive. Makes it very easy to identify what cookies are being dropped and technologies are running on the site. Journeys are very easy to create. Once the upfront work is complete, you can have a number of audits and journeys running as part of BAU that will cover off nearly all compliance and QA concerns related to tags.

There's nothing I dislike specifically, the only thing I would say that the web side of things is so good, I would really like to be able to run ObservePoint on apps too as this would be a great addition to our QA capability.

Gives us a platform to check that our cookie consent management platform (CMP) is working correctly, and that the right tags are being deployed. Also, allows us to see the fourth-party requests made by tags we add to the site to understand more holistically what is being deployed. The reporting capabilities are excellent. We get an excellent understanding of what is deployed and when. Also, the flexibility to add rules and alerts means that we don't have to do the analysis after an audit has run to see if everything has been deployed as expected, we can rely on the alerts to let us know if something unexpected has been flagged.

Once learned, ObservePoint is highly extensible. Users are able to automate a wide array of tasks that has literally saved organizations I have worked for hundreds of hours. Additionally, the dedicated staff at ObsevePoint is very helpful. They take the time to understand their clients needs and propose solutions very quickly.

The only thing about ObservePoint is the learning curve. That being said, the onboarding sessions are critical and the staff makes learning the platform fun and much easier.

Our team deployed ObservePoint to set a formalized digital governance practice. This practice bridged the marketing, compliance, and privacy teams to get a better understanding of cookies and tags used on our digital marketing platforms.

I enjoy how the team at ObservePoint always keeps the platform updated with new features that make it easier to pinpoint pain points, especially with websites that contain a lot of content.

I wish that it offered more of a video playback solution to see where users get caught up in the journey.

ObservePoint is helping us keep an inventory of which of our analytics tags are firing on specific pages. This has allowed us to keep a proactive approach with fixing the problems in an efficient manner.

The most helpful about ObservePoint is I can automate my test scripts and get the actual result in the tracking of Adobe Analytics.

The least helpful in ObservePoint is I can't create another folder inside the folder.

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