NetBase Reviews

Hard to say what one thing is best, as it's become an integral piece of the way our agency operates. From business pitches to show the level of insights and research we can bring, to the use for campaign and content strategy, and the level of support we receive when needed - it's all great.

I think some of the visualizations could stand an upgrade, but it sounds like that is already in the works!

Super helpful tool, that I recommend highly. I've scheduled demos for a lot of their competitors, and even tried one for a brief period of time, but NetBase has been the best in my experience.

At a high level, we're able to tap into real conversations happening among real people - about the brands or industries that we work with. Obtaining those insights is key to our strategies.

The detail of analytics are amazing for us!

Outdated graphics and how long it takes to learn the system

It is helping us solve social listening and competitive audits

Netbase makes it very easy to setup high frequency of queries due to GUI boolean setup and the topic tuner helps in setting up clean queries without noise in the data set.

Setting competitor keywords works best with separate topics and i wish that was easier to do in single topic query. The integration with quid could be optimized better to pair with social listening data. The channel analytics could also be better integrated for pulling social media page metrics.

Helps a lot for crisis monitoring, automated reporting and topic research and data visualisation. We use it for monitoring brand campaigns, measure social buzz, follow and identify trends for insights teams as well as keep an eye on competitors for any brand category.

Very easy to create a topic

The cross-tab widget helps to get quicker and more insightful competitor analysis

Dashboards provide an easy-to-understand snapshot and generate periodic reports

Rather than entering "include terms" every time to find a verbatim, a search bar within the tool would be beneficial.

To understand the pulse of social media trends, the overall landscape and perceptions of different stakeholders.

I should say the technology (which is stellar) and their continuous effort to bring more value BUT in terms of what I like best, it's the fabulous people at Netbase Quid

Small thing, but it feels like almost every time I enter Netbase there is an alert on system maintenance

The recent ability to efficiently capture top forums comes to mind

The tool enabled me to understand trends and identify brand sentiment which allowed me to analyze keywords and topics at a rapid rate.

I wish there was a way to view historically posted data as it's impossible to go back in time to look at historical data that has been deleted.

I am looking at analyzing market trends with selector words to identify the sentiment of live events occurring throughout the world. The analytics within the tool allow the user a friendly and interactive dashboard to easily identify trends and break down a variety of analytical outputs.

I attended an in-person conference hosted by NetBase Quid a few months ago. It was clear other customers loved the exceptional data available and how it could be vastly applied to different departments beyond marketing teams'.

Nothing comes to mind at the moment. Keep up the good work over there.

Currently, we're digging into consumer trends related to retail preferences, home buying intentions, and general mental health. All areas change rapidly into today's world so NetBase Quid's platform helps us understand not only the data but how it evolves.

Ability to gather insights from any structured dataset or unstructured data sets. We use a combination of Netbase Quid visuals and PowerPoint to generate relevant insights.

There are gaps in company data information that can be rectified. New data sources should be added. Sentiment scoring method can be more robust. Scientific article analysis offering should be explored.

It's a great tool that delivers immediate value to your or to your Client's need by combining AI + insights.

Major use cases: Competitive intelligence, Market landscape, Media narrative, consumer sentiment, ESG data analysis, etc.

Benefits: Quick and easy visuals, better insights, easy data interpretation.

We did a thorough evaluation of platforms for measuring and monitoring earned media across social and traditional media channels. Netbase checked all the boxes and provided all the core metrics along with a key area which entailed comparison of brands/products against features and buying criteria. The matrix reports are great, and we can swap different metrics in and out of the matrix along with how we'd like them to be compared across the two dimensions. Sentiment and emotional metrics are really great and were spot on when we checked the actual social and news content (something I encourage everyone to do). Sentiment was granular enough to show where the brand was rated versus other topics mentioned in a post or article. Again, sentiment and emotion need to be linked back to the target topic and not just the overall post.

We're still building out our dashboards and these appear flexible and thorough, i.e. nothing really missing. I really like that I can clone a dashboard and them modify the primary diver, i.e. a a competing brand, geo region, time period, etc. and all my dashboard work just carries through with the new topic lens. For example, I can create a super dialed-in view for our core product, and then create another one for a totally different product or sub-brand (if it's been defined as a topic).

We create some broad topics so we could expand our tracking of other sub-topics within it without having to expand our subscription (to additional topics). Netbase has been quite flexible versus other platforms which worry excessively about topics which are too broad and allow the user to circumvent media volumes thresholds.

There's extensive drill-down capabilities on almost every metric/dashboard element, so if you want to view the specific post/article and identity of the author, it's all there. We're expanding our dashboards to create some cool influencer tracking views.

With all that power comes some setup challenges. Fortunately, Netbase provided enough onboarding sessions where we could define our topics, themes and influencers. They did most of the topic definition work which was amazing given the vagueness of some of our competing brand naming conventions. We opted to handle all the theme definitions and save our Netbase service ours for more in-depth metric/dashboard advisory services.

The only thing missing is the ability to create aggregate "scores" that roll-up and weight different metrics. I guess you could do this through the API, but we're happy staying on the platform at this time.

No issues with content cadence, and historical views provide some nice flexibility so we can define our own time periods, i.e. we're on a strange mid-calendar fiscal year, so quarterly naming can accommodate our company's fiscal year end.

We don't license premium news content, but it's available at an extra cost. Ideallly, I'd like it in the base platform since we miss coverage across large circulation paid-media providers today.

Really know what you want to monitor and track before hitting go. You want to optimize your use of the platform versus cycling through topic ideation. Otherwise, segment your stakeholders so you can leverage dashboard development and deployment across as many staff as possible with very little resource deployment.

Decide whether premium news content is a must have, or a nice to have. It can be expensive, but might make/break your cred with users if/when you miss content they're already seeing through paid subscriptions. It really comes down to whether your end-customers are seeing the content, but just internal staff.

Competitive media monitoring and measurement. The PR team uses another platform for social (sprinklr) and news monitoring (Cision). The later is way to under-powered for our needs and Sprinklr is pivoting all over the place and can't decide what market they want to address.

We're likely to push Netbase to replace both of them after we have the dashboards dialed-in. Cost is about equivalent to the combined tools vs. Netbase.