Movable Ink Reviews

The Movable platform is incredibly versatile and continues to grow and expand at a rapid pace. Where the platform does not have out of the box capabilities, its open-ended custom development capabilities provide endless options.

There isn’t a single thing I’ve been dissatisfied with, after working with them and the platform for almost 7 years.

There isn’t a better technology to drive personalization in email and integration real-time content and personalization. Implementation in a large organization often follows a true crawl, walk, run approach as marketing teams assimilate to new the new functionality.

Movable Ink largely solves personalization challenges, providing the opportunity to create millions of customized messages and enabling 1:1 communication. They also solve production challenges, reducing time to market by automating content creation.

The Movable platform is incredibly versatile and continues to grow and expand at a rapid pace. Where the platform does not have out of the box capabilities, its open-ended custom development capabilities provide endless options.

There isn’t a single thing I’ve been dissatisfied with, after working with them and the platform for almost 7 years.

Recommendations to others considering the product:

What problems are you solving with the product? What benefits have you realized?

It is so reassuring to know that my content is editable after a send goes out. I can't imagine why more companies don't use this.

I wish there were even more tools - they have already created modules that I didn't even know I needed!

We also aren't able to get around Google's ridiculous image caching which is a bummer.

Get a demo - you'll love it. You will be able to do so much more with your emails than you ever thought possible.

We are able to use a variety of different dynamic email tools that we otherwise would have to pay for individually. We are also able to make changes to a live email after it has deployed.

It is so reassuring to know that my content is editable after a send goes out. I can't imagine why more companies don't use this.

I wish there were even more tools - they have already created modules that I didn't even know I needed!

We also aren't able to get around Google's ridiculous image caching which is a bummer.

Recommendations to others considering the product:

What problems are you solving with the product? What benefits have you realized?

Content marketing and innovative ideas for helping brands

Demo's could be better at informing users about their product

Helps in increasing user base and getting timely feedback from users and creating marketing campaigns

I loved how real-time mapping was done by MI. For eg depending on weather and geolocation, the email advertisement would change. Such real-time personalization were amazing

When strategy changes, it takes a few days for MI content to edit. Every small change had to be done weeks before the real deployment.

We were marketing customers via emails using MI. It was deploying a tool in between that maps data with real-time execution.

Movable Ink has excellent support and will set up your campaigns for you. They have videos to show you how to set it up yourself.

Trying out new campaigns can be interesting. Have to have a plan B if it does not work out.

We can reuse campaigns with Movable Ink, which requires less work from our creative team.

Platform is very user friendly makes coding a breeze

Sometimes emails will have random lines in the creative

Even tho it is a bit pricey I definitely would recommend Movable Ink

Saves time it takes to code and create emails. Also offers many other options

Platform is very user friendly makes coding a breeze

Sometimes emails will have random lines in the creative

Recommendations to others considering the product:

What problems are you solving with the product? What benefits have you realized?