Morphio Reviews

I love it. Just that.

Good UX, works fast, and most importantly: it really gives you an birdseye view of your accounts, and its status. If you handle multiple accounts, you know how important it is to:

1) know when something BAD happens.

2) be proactive regarding your accounts and let the client know this

Morphio facilitates both, in a splendid way. Do buy.

Maybe some tools are a little bit farfetched.

If they stick to the core and overperform here, it will be perfect, also in the future. Specialize on what u do best, dont do everything you can :)

Account overview, tracking, proactive monitoring.

The KPI calculator! Easy to set useful goals. The tool walks you through calculating reasonable goals for relevant KPIs, based on your focus and if available past performance data. Helps you set targets and figure out what type of movement you need to attain on your KPIs to hit your goals. It's what's missing from many analytics tools: a interactive process for helping you establish the sort of things you should track and the targets you should set.

The notifications including Slack integration are awesome but could be dialed in a tiny bit and/or include a walkthrough to set the right notification level without trial and error. The tool lets you set thresholds for receiving alerts based on performance changes, with High/Medium/Low sensitivity, plus has settings for weekly email reports. It would be helpful to at least have a walkthrough that helps you prevent getting so many alerts that they just become noise, while letting enough through that you are getting regular, insightful prompts about possible issues and areas of focus.

As a freelancer transitioning into more of an agency, the main benefit has been the Slack notifications of out-of-range performance dips. Helps manage multiple clients and keep them on target. Also helps me assign out work including analytics setups while trusting that good targets will be set, without contributors having to really know all the ins and outs of tracking, analytics, and goal-setting.

I like the anomalies and the notifications that Morphio provides us with. It helps streamline our SEO efforts.

We would like to be able to pull selective data into our clients' marketing dashboards.

Morphio helps us provide more value in our marketing services.

The setup is easy and the interface is generally intuitive

Would love to see more integrations with more marketing channels (e.g. Snapchat, Pinterest, etc.) and possibly with CRMs (for B2B) because while estimated revenue metrics are great as proxies, it would be best to have the real numbers in here as well.

Pulling out audience insights; ensuring all landing pages are live and don't have issues; ensuring we stay on budget and don't overspend.

The segments uncovered by the audience anomalies are huge. What used to take hours now happens automatically. The forecasting tool has been very insightful.

It's a new tool so there are some things that are being worked out. But, any issues are resolved super fast by their team. So really, nothing to dislike.

If you need to get actional insight from you Analytics and Ads accounts, this tool will cut your time to action down substantally.

I am able to get actionable insights quickly. I can see if we are on target and what segments are outperforming others. This tool give us an edge over other agencies and client competitors. The SEO tools are a great addition to the tools we already use. They fill the gaps and allow us to be more competitive and stay ahead.

I like that it is always monitoring KPIs 24/7. Then alerts us through slack when there is an anomaly. We receive key data insights faster with Morphio than we do with many of our in-house scripts.

Very happy overall with the product but I feel like there could be more flexibility with the number of views we can set up at one time for per account / web property / client.

Morphio gives us peace of mind, by sending us alerts in Slack when there is an anomaly good and bad. It helps eliminate analysis paralysis by focusing on key data points that we set or recheck every quarter. It also solves client-side reporting and dashboards for many of our clients.

I really love everything that Morphio has to give. From creating goals through the KPI settings, connecting all of your ads profile - google, facebook, and bing - it has helped me streamline everything from marketing to SEO strategy building and reporting for my clients. It removes the time of analyzing client websites and their marketing efforts - so I can focus more on nurturing my clients and providing growth strategies to help their business evolve.

So far - I have not seen anything that I don't like. I know that this platform will continue to evolve and I am looking forward to new features.

Always ask questions! Check out resources that they offer to educate yourself on how to understand and manage your projects using the platform. Join their Slack community - there will be people there to help you navigate and understand the platform at its potential.

I am figuring out all of my competitors - what keywords are working for me and it also helps me keep track of my Google Ads effort - reporting,budgeting and more.

The most useful thing about Morphio, is that it's Dashboard provides all necessary info that you need at a first glance in order to make decisions for your marketing efforts. It answers questions such as "Are we doing better than last period?", "Is our latest campaign working?", and "What are our competitors doing?".

Another cool thing as you can set your own KPIs. So you can track one or more KPIs such as leads generated, checkouts initiated, adds to cart, or purchases.

Their system also features an Easy to setup competitive analysis part. You can use that to track your competitors from the first 5 pages of Google.

Ultimately, Morphio Saves time when you have too many clients/businesses you're doing analytics for.

Finally it's Way quicker and easier to understand than Google analytics.

All in all 5/5 stars

Looking forward to when they implement more data about traffic acquisition, such as what channels are working best. What I would also like to see is have them grow the capabilities of Anomalies. Advanced AI learning, or whatever you call it, is becoming more and more valuable. This means having the system give more and more feedback on opportunities in optimization for your site.

Saving time when reviewing multiple client analytics, and as a result, saving $$$.

I log into Morphio about once a day, and it takes me less than 20 minutes to do work that would take me an hour plus.

I can see more features in Morphio compared to the other market platforms.

Life cycle platform is the best thing in Morphio. Most recommended platform in all.

I live everything in this platform. I don't see any difficulties here. Compared to other platforms it better issue resolutions.

I feel this is the best tool in the market compared to the other Analytics tools. More over its user friendly. Mostly recommended.

I can see the problems while extracting some reports. But we can resolve the issue.

Using user Guide section, we can resolve all those issues.