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Mindswarms allows you the functionality and scale of a Survey Monkey only with more qualitative and informative information gleaned from video snippets. It also provides a gamification element to add additional benefit to the surveyed and makes it easy to do a large number of qual based questions in a relatively short amount of time.
Not much. I really enjoyed the clean, efficient system through which Mindswarms collects their information and clients really enjoy a quote directly from a consumer - because it makes it real for them. Like most things I wish it was a tad less expensive - but in my mind it's worth the money.
Great for fast Qualitative insights - especially when you're in a time crunch. It can provide you with anything from simple interviews to full-fledged shop-alongs. Particularly useful for collecting video of consumers.
Perfect for insight gathering, high quality video answers, quotes and insights from consumers.