Meltwater Reviews

Meltwater has a great user experience and caters to all skill levels. It's really easy to get set up and started and they have a massive library of training to answer all of your questions and enhance your use of the tool. As you get settled in you can keep learning and they do a great job of improving the tool with new features as the market fluctuates and new technology is available.

It's an expensive tool, but I will say our team believes that it's a valuable tool to invest in.

I use Meltwater on a regular basis for sending press releases, reaching out to the media, reporting on media coverage, Share of Voice in our markets, and for competitive analysis. Meltwater has closed a lot of gaps for my team and provides a great one-stop solution for several tasks.

That I can post all my social media at one time and that I can schedule everything out for an entire month or more. I also like the analytics.

That you removed the link button option (Paper Clip Icon) and now you have to add the web link in the body of the content. It doesn't always work. In fact, it hardly ever works. :(

It is a better option for other programs I have used in the past.

I am able to review the analytics to see what is working and what we need to improve on.

The ability to track current conversations around the content our customers are consuming - and get real reactions from them to our campaigns.

The monitoring of content in portuguese can be a little challenging, but the Meltwater team is always available to provide timely support when needed.

They are allowing us to remain more relavant because we can really track how our customers are reacting to something in the moment. As opposed to before when we would have to wait for the monthly report.

It's continued improvements, new features and evolving applications stays up to date with the needs of communicators.

Not much, I would say it is my favourite tool for use within my line of work. Where it could improve would be to increase global coverage from markets outside if North America + UK.

It's cutting down time significantly by compiling and analyzing the latest coverage, media outlets and contacts.

How versitile it is allowing to monitor a complete PR campaign

It is not very customisable in terms of uploading your own coverage and downloading spesfic data

Saving time and picking up missing searces

I was introduced to Meltwater when I began my most recent role on a corporate comms team, and it's hard to believe there was a time I didn't use it. Its Newswire tool is incredibly helpful and makes drafting and sending press releases to the media a breeze. I also like that you can search up journalists and contact them directly through the app. Its analytics function is also excellent, and we use it regularly to help track our metrics (the fact that the analytics can be turned into a presentation in a few clicks is also pretty amazing). Definitely an essential platform for professionals in external comms or PR roles.

I do feel that Meltwater can be complicated; it takes quite a bit of learning and the navigation isn't always intuitive. Even after using it for a year I know there's a lot I don't understand and I'm not using it to its full capacity. That's not necessarily a bad thing, though -- it's a powerful tool. The customer support team has been very helpful with setting things up, like the automated newsletters, but they can be slow to respond, even in a crisis.

Probably the most valuable thing to me and my team is its ability to send automated daily newsletters that notify us of all media mentions and industry news. I used to have to monitor channels daily and manually write up a news report for our senior leaders, but since implementing that function, we can each receive the email and look through it ourselves.

The new press release AI tool is also very helpful and works much better than other AI tools at drafting and editing press releases.

The advance search. Is the function I most use for my work, it's very easy to understand and helps me to understand market targets.

The high cost of API access. That must be include with the normal subscription.

Understand the market.

I appreciate the speed and thoroughness of the client servicing team. Product is also user friendly for top level bencmarking

Figures and analytics may not be the most comprehensive at times. I will still require another analytical platform to cross-check and double confirm data.

Onboarding process was too intensive on top of my normal workload

Influencer discovery

The platform is very intuitive and easy to use. It surpassed our expectations because we acquired it for a specific project, and upon discovering all that we could achieve with it, it motivated us to create a new branch of business within our agency to cover everything related to social listening and sentiment analysis in different fields. Additionally, the customer service has always been very attentive and supportive. We highly recommend it and hope to continue using it in the future.

A point to improve is the information/content filtering by territories. For excample, in the Dominican Republic, we sometimes receive information from other countries that shouldn't appear for us. Apart from that, I don't have anything else in mind

We are developing strategies based on consumer feedback.

It's super easy to use it and helpful to create all the reports I need.

Sometimes we have found some mistakes in dating and also we cannot connected an Instagram account las time.

Hearing the different voices on social media, making good reports to our clients, easy to follow the tendencies...