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Adobe Marketo Engage Reviews

User Rating

4.2/5 (Based on 3,618 Ratings)

Rating Distribution

  • Excellent

    43.5%
  • Very Good

    42.6%
  • Average

    9.4%
  • Poor

    2.8%
  • Terrible

    1.7%

User Sentiments

Marketing Automation, Lead Management, Extensive Integrations, Ease of Use

Steep Learning Curve, Outdated User Interface, Limited Reporting Capabilities, Occasional System Errors

Do You Use Adobe Marketo Engage?

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Review Summary

Overall, users praise Marketo for its robust marketing automation capabilities, user-friendly interface, and excellent customer support. Many reviewers highlight its effectiveness in streamlining marketing campaigns, generating leads, and nurturing customer relationships. However, some users mention occasional technical glitches and a steep learning curve for new users. The platform's reporting and analytics features also receive mixed feedback, with some users finding them comprehensive and others requesting more customization options. Additionally, pricing concerns arise, as some users find the cost to be high compared to competitors.

Pros

  • Advanced email marketing automation capabilities for personalized campaigns.
  • Comprehensive lead management and scoring system for effective lead qualification.
  • Robust analytics and reporting for datadriven marketing decisions.

Cons

  • Complex and extensive implementation process that may require significant time and resources.
  • Limited integration options with certain business systems, leading to potential compatibility issues.

AI-Generated from the text of User Reviews

Reviews
LS

Lionel S

December 10, 2023 Source: G2.com
"Automatically markets all products through marketing campaings"
What do you like best about Adobe Marketo Engage?

It is a tool is based enterely on the orchestation of marketing through email campaings where it seeks to attract customers and at the same time increase the customer base as it has features of customization in camopaings which is what currently seeks user when you want to market any product, Adobe Marketo Engage is very particular because it is mainly a very intuitive platform that also offers each of its users to track each product that launches to see if it is profitable or not marketing or if the product is truly competitive and at the same time identifies and contact the most potential customers who are interested.

What do you dislike about Adobe Marketo Engage?

Your programming with templates is a little unstable since in some cases they tend to leave unprocessed templates that have alreade been successfully completed. this is an error that Ihave has a few times but it is important to modify this variable.

What problems is Adobe Marketo Engage solving and how is that benefiting you?

With this platform we are able to maintain a constant marketing without the need to be in every moment marketing the products to each client manually, it has also helped us to attract new customers and in turn we have increased our reliability with potential customers because Adobe Marketo Engage does not classify them in an orderly manner from the least potential to the most potential thus achieving meet the needs of each of the services they decide.

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AU

Anonymous User

November 27, 2023 Source: G2.com
"Boost your Marketing Journey with Adobe Marketo Engage"
What do you like best about Adobe Marketo Engage?

Marketing Automation Rules & Configurations

Targeting Options

Landing Page Creations

What do you dislike about Adobe Marketo Engage?

Interface needs improvement

Learning Curve is a bit more compared to traditional automation platforms

What problems is Adobe Marketo Engage solving and how is that benefiting you?

Helping me to automate the various marketing journeys of my target market and giving me precise options to fulfill my marketing funnel.

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AU

Anonymous User

November 23, 2023 Source: G2.com
"A seamless blend of Marketing excellence"
What do you like best about Adobe Marketo Engage?

It's user-friendly interface, ensuring ease of use and quick implementation. The robust support services and seamless integration capabilities contribute to its effectiveness in driving marketing strategies consistently

What do you dislike about Adobe Marketo Engage?

Initial learning curve might be a challenge for new users and complexity of advanced features required deep understanding.

What problems is Adobe Marketo Engage solving and how is that benefiting you?

Provide customisation option to meet the specific needs of the industry and seamless integration creating a cohesive marketing technology ecosystem which allows more streamlined workflow

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NS

Nand gopal S

November 13, 2023 Source: G2.com
"good for maximize marketing results"
What do you like best about Adobe Marketo Engage?

allows tracking of current data and analyze customer insights, allow cross channel marketing, very easy to use.

What do you dislike about Adobe Marketo Engage?

License cost and additional cost is the major drawback of this software, not preferable by small scale industry.

What problems is Adobe Marketo Engage solving and how is that benefiting you?

tracking of data

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RK

Roushan K

November 10, 2023 Source: G2.com
"Versatile tool for Improving the design of marketing campaigns."
What do you like best about Adobe Marketo Engage?

It gives me the information I need to grow in my company makes it a useful marketing tool. It is very versatile tool data due to its in built features,

The Adobe Marketo community is also very helping that guides me when I need any help.The community is very helpful and supportive and I love it.

What do you dislike about Adobe Marketo Engage?

The only issue I have with Adobe Marketo Engage is that sometimes newer templates and designs are not available,so that needs to updated otherwise everything is good.

What problems is Adobe Marketo Engage solving and how is that benefiting you?

By using the Adobe marketo engage I have been able to manage my interaction with my customers and clients more effectively.

It has also helped our marketing team to gather data very easily.

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SM

Shivpujan M

November 10, 2023 Source: G2.com
"Amazing Adobe Marketo"
What do you like best about Adobe Marketo Engage?

It is very easy to implement, easy to use. And good customer support.

What do you dislike about Adobe Marketo Engage?

There is nothing to dislike in Adobe Marketo. I really like it.

What problems is Adobe Marketo Engage solving and how is that benefiting you?

It engage in almost every problem.it helps me to find the specific area to use for Marketing.

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US

Udit S

November 9, 2023 Source: G2.com
"good product"
What do you like best about Adobe Marketo Engage?

i like how effective and easy to use it is, another good thing is combination with other softwares.

What do you dislike about Adobe Marketo Engage?

i find nothing specific to dislike about the product.

What problems is Adobe Marketo Engage solving and how is that benefiting you?

increase in operational speed and reduction in bottlenecks

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MR

MUKESH R

November 8, 2023 Source: G2.com
"Good experience"
What do you like best about Adobe Marketo Engage?

Easy to use, time saving process for writing thesis,ease of implementation. Good customer support.

What do you dislike about Adobe Marketo Engage?

Somtime it is having grammetical mistake

What problems is Adobe Marketo Engage solving and how is that benefiting you?

It provide me better result for Mt graduation level exam.

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DS

Dhinesh Kumar S

November 8, 2023 Source: G2.com
"Good Experience"
What do you like best about Adobe Marketo Engage?

helping day to day life and saving the time. Good customer support.

What do you dislike about Adobe Marketo Engage?

Voice Traning. should be more

some times words can be mistaken . ease of implementation should more improve

What problems is Adobe Marketo Engage solving and how is that benefiting you?

it improve my progress over my project.

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SP

Sameer P

November 6, 2023 Source: G2.com
"Best Experience Ever"
What do you like best about Adobe Marketo Engage?

It helped me throughout my studies as well as in my professional career. Good customer support, ease of implementation.

What do you dislike about Adobe Marketo Engage?

Sometimes it takes a particular keywords for searching any content.

What problems is Adobe Marketo Engage solving and how is that benefiting you?

It helped me to ideate about my research articles.

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