Marketing Evolution Reviews

The ME software integrates easily into our planning process. We are able to allocate our spending across channel/touchpoint/tier based on our marketing objective. It is highly intuitive and the reporting is easy to understand and implement.

Most other solutions use antiquated Bayesian algorithms that are particularly poor at picking up lower spending levels. They are typically backward looking. ME utilizes consumer-based attribution models that can examine recent spending and inform future results at required granular levels.

We are incredibly pleased with our partnership with Marketing Evolution. Their technology is state-of-the-art and continuously evolving and improving. Highly recommended!

There are no real cons. We just look forward to continuing to improve upon media data onboarding & model build times. (which are incredibly fast today)

We are determining how to most efficiently place media dollars for our clients leveraging our client's KPIs, such as sales and web actions. We can do this at the brand or campaign levels.

Marketing Evolution and the ROI Brain help answer questions such as the optimal reach and frequency within and between channels, and which messages are best for which audiences. They deliver more granular insights in terms of message sequencing, and next-best message decisions based on different audiences and different stages of the consumer journey. The platform includes external and environmental factors such as weather, traffic patterns and more. What’s more, the insights are delivered while campaigns are still live to drive massive performance improvements, rather than waiting for weeks or months to see results.

There's always a fair amount of work getting up on a platform, but we were getting insights from the ROI Brain within the first 60 days - Far better than others were able to promise.

It's important to get executive buy-in and agency cooperation if you're going to have a successful attribution solution. I suggest doing a thorough analysis of potential upsides and clearly identify the business outcomes you seek to achieve.

Marketing Evolution and the ROI Brain deliver right-time decisions to optimize the entire marketing mix. The platform gives insight into what's working, what's not working, and what might be hindering marketing efforts. There's a measurable upside to using the platform in our case a 42% improvement in marketing ROI in the first six months.

The Scenario Planner capability is one of the best features as it helps us plan our media efficiently.

A little more work is required in the 'middle touch' are in the customer journey piece. Currently its too broad !

Efficient marketing ROI. A holistic view and efficiency of our online and offline media activities.

Offline has been an industry challenge for a while now so its good to see that there finally is a solution