MarcomCentral Reviews

The customization features that the site offers are by far the best. The capabilities are truly endless for building out templates that meet employee and client needs.

The character limit for descriptions as it prevents from using some neat but lengthy HTML. Being unable to prioritize search terms and check search history to help improve keywords.

Ask about best practices when setting up different aspects of your portal.

MarcomCentral has been a great help when it comes to customizing our marketing content and just recently, we set up print integration and it's helped offices order materials easily through one spot.

We have saved a tonne of time by having all our marketing materials in one location. The platform is user-friendly and adaptable to our demands. The possibilities for creating templates that satisfy the requirements of clients and employees are genuinely limitless.

Occasionally our users have trouble logging in or accessing the site, but the MarcomCentral team is always quick to respond and resolve any customer's might have.

We no longer waste hours manually distributing materials or looking for specific collateral, thanks to MarcomCentral. The customization function has allowed us to tailor our marketing materials for various target markets, resulting in more successful campaigns. MarcomCentral has been a fantastic tool for our team and improved our marketing procedures.

I've loved working with everyone at MarcomCentral and was able to visit for an in-person training back in 2019. The team is very helpful and quick to provide support. I love what we've turned the platform into and consistently receive positive feedback from our field users.

Nothing so far! Any issues have been minor and resolved quickly.

Easy-to-use platform that allows our field teams to access and order marketing collateral. This is a much cleaner system than some of our other catalog-based vendors. The ability to customize items is great!

Everyone there at Marcom is very helpful and responsive. The platform is very user-friendly and is easy to use and navigate for our users.

Our users seem to have trouble logging on frequently or accessing the site. We always seem to have a ticket in for that.

We had no central location for our images and we were using dropbox which did the job but not efficiently. Now all of our images are located on one platform and easily accessed and organized.

Generally speaking, the ease of creating templates to meet the company's needs.

Working with Bulk Ops. I would like to understand more clearly how to do this as I find I'm making updates manually when I think it could be much faster in bulk ops.

Make sure to build out a realistic timeline in getting your new portal together. MarCom

Our reps are able to access more items than in the past and the new portal design is more intuitive for them with the Amazon-like, simplified check out

They offer a variety of product solutions to meet the needs of personalized, customized and static marketing materials.

Their system is very flexible and has a lot of options but it is sometimes hard to find help in creating a specific situation that has a lot of requirements. Their resources are helpful but sometimes lacking in the fine details.

We're able to offer our end-users a one-stop-shop experience for all of their marketing and business needs. Our industry requires a lot of regulation, but this system allows us to put in the appropriate stops when needed to ensure our users have an appropriate product.

The design tools are very flexible, giving an enhanced user experience.

The ability to create customizable templates using either Fusion Pro along with Adobe Acrobat or the new online tool were one of the major reasons we chose this product.

Security is extremely flexible, enabling the targeting of assets to specific internal and external users.

Jira system for logging support requests.

We needed a flexible online system that wouldn't require a lot of internal IT resources to maintain.

Our target audience is both our internal sales and marketing teams as well as our external trade customers. All of our sales and marketing materials are housed within Marcom Central, allowing easy distribution to the chosen audience.

I like the availability of our customer relations manager and tech support.

Reporting and print capabilities need to be enhanced. Basics are available, but detailed drill-downs to monitor ROI still require excel pivots and vlookups.

I would highly recommend someone looking to centralize and organize business collateral to review MarcomCentral's ability to streamline the process. They have a great product, are consistently moving forward with technology, and they work diligently to accomplish customer's needs.

Prior to Marcom Central, our sales organization did not have all sales and marketing collateral - continually updated - readily available.

I find Marcom to be very efficient when supplying assets for them to upload to ad builder. There teams are always very helpful with any questions we may have on our end. Even when a turnaround is tight and we are getting pushed by the client to have assets up they always seem to be able to deliver. As of now, I haven't had much of a problem with there current process and i think its working well on there end. Clients have never complained about any assets getting delayed on uploading to ad builder.

One thing I would change is when supplying assets for ad builder we don't receive a response until a day or two later. This sometimes is an issue as clients usually want confirmation on when these assets have been delivered/received. I also wouldn't mind receiving a confirmation when assets are live on ad builder. There has been times where I don't receive any word if the assets are live. It would be great to be able to share these types of updates with the client.

We don't primarily use the MarcomCentral Enterprise Edition but we do work with there teams on delivering assets to ad builder for our client. It is beneficial that we work with them since on our end we sometimes don't quite understand how ad builder works and what is needed to get assets up there and running. Marcom team members always supply useful and clear direction on what is needed for this to be accomplished.

The ability to distribute a wide variety of marketing assets to a large audience of both internal sales people and external customers, quickly and easily, while maintaining brand control. The reporting allows us to get a sense of our effectiveness and productivity, enabling smarter decisions going forward. We get a clear picture of what people are using and how often, and can message to that in our promotional emails for the site. We are serving our internal and our external stakeholders with our platform, and they appreciate how their feedback is addressed (what marketing assets they want/when) and how we make their job easier and in most cases, save them time and money.

The platform is a bit challenging for the admins to use to upload content - especially if they're not doing bulk operations. The time it takes to click through all the screens, and wait for everything to refresh/save, and then to change all defaults to the appropriate fields, is a bit of a drag. I don't personally load/edit content on the admin side, but watching my team do it is a bit painful.

From a customer-facing perspective, we wish that the "next page" feature (that more assets can be found on pages 2-X of the site) was a bit more obvious, as we have users that say "I only see 8/10/12 items on the page" when we know we have 40 or more items loaded.

We also find the labels on "digital delivery," "view file," "generate file" and others like that are confusing - that step/screen is the most frustrating for our internal and external users as it's not clear which they should be choosing and why. We've been working with our reps to make this better, but it's still not easy (especially since some of the changes have to be made across the board, and that doesn't always make sense).

Ultimately, the things we dislike are pretty minimal - and most are on the backend for our admins. Our users, when they finally listen to us and go visit the site, are pretty happy.

Having a dedicated team that can focus on this will greatly increase your success rate and your ability to manage the platform. It's not necessary but ideal.

Saving our creative teams time and money - less one-off requests for customized materials. Providing great customer service to our end users - making their job easier and allowing them to be our brand ambassador without having to recreate/generate their own marketing materials. Saving our sales team time and money when it comes to custom shipping with the print services turned on - we'll see an ROI at year-end as it relates to flyer printing for sure, and we have a clearer picture of the spend, too. Our brand consistency is stronger in market since we are providing tools to enable our materials to be customized by customers across the country. Reporting allows us to provide senior leadership a sense of the marketing activities of our sales team and customers, which supports a broader story of engagement and support.