Mapp Cloud Reviews

The one-to-one meetings with our account manager, which allow us to bring up anything we need help with.

Nothing that I dislike about mapp at this moment in time.

We are able to make our e-mail's more data driven, this enables us to be more targeted with our customers.

Mapp is an easy-to-use tool that offers many functionalities to automate processes and track the success of your campaigns.

It takes some time to set everything up.

Automation of the e-mail marketing processes, coordination of different types of customer data, tracking of campaigns

The System is easy to use and understand

Changing the layout is sometimes complicated

Sending newsletters with written information and links to internet documents to several thousands of customers is very comfortable and easy to handle with the MAPP applications.

Automatic deletion of no longer existing e-mail-addresses is a great feature.

I like the customized design of our newsletters.

The web analytics tool provided by Mapp (formerly Webtrekk) is very useful in our daily work understanding the user behaviour on our website and optimizing our marketing measures accordingly. It's great to have direct support available. They really care about clients and give their best to solve problems.

I have no negative experience with Mapp (formerly Webtrekk). It's more the internal technical restrictions that are challenging us in our daily work.

We better understand the user journey of our clients. Which products are bought in which channels? Where do clients leave our funnel?

Provides a comprehensive set of features at a reasonable price. Mapp's Customer Success Team provides first class service. They are continuously adding new features and improving site usability. Mapp is very flexible and is always finding ways to better our relationship. They are more than a service provider - they are a true partner.

Mapp at times lacks effective error monitoring.

Utilize everything Mapp Cloud has to offer to realize the maximum benefits from the platform.

We are providing an ESP solution for our customers. We have noticed improvement in automated deployments.

Customer support - technical and analytical

Development velocity for some parts of the solution

Web-Tracking & DMP

Data store to store millions of contacts with hundreds of attributes and their mailing history. Has great inbox deliverability features to land mails to inbox.

Need better APIs for sending high volume transactional mails.

High Volume promotional mails with better inbox.

Solution-oriented, easy to use, cost and performance are in a very good ratio.

More exchange with other customers to learn even more

A great application with a lot of possibilities

Various individual newsletters of different brands are worked out with one tool.

The tracking allows good knowledge about the visitors of the WEbsite and how they move.

In addition, individual consultant newsletters are created with the respective consultant name. The data exchange takes place bilaterally with different interfaces. Subject line testing at different times and layout testing has resulted in a higher open rate.

Mapp Cloud is a cloud-based marketing platform that provides a range of marketing automation tools to help businesses optimize their marketing strategies. Some of the most helpful features of Mapp Cloud include:

Cross-channel marketing: Mapp Cloud allows businesses to create and manage marketing campaigns across multiple channels, including email, social media, mobile, and web.

Customer insights: Mapp Cloud provides detailed analytics and insights into customer behavior and preferences, helping businesses to create more targeted and personalized marketing campaigns.

Data integration: Mapp Cloud integrates with a wide range of data sources, allowing businesses to easily collect and manage customer data from multiple channels and sources.

Automation: Mapp Cloud automates many of the repetitive tasks involved in marketing, allowing businesses to save time and focus on more strategic initiatives.

Personalization: Mapp Cloud provides tools for creating personalized experiences for customers, including personalized emails, landing pages, and recommendations.

Overall, the upsides of using Mapp Cloud include increased efficiency, better targeting and personalization, and improved marketing effectiveness, leading to increased revenue and customer engagement.

Some potential downsides of using Mapp Cloud might include:

Complexity: Mapp Cloud is a comprehensive marketing automation platform with many features and capabilities, which may require some time and effort to fully understand and utilize effectively.

Cost: Mapp Cloud is a premium product, and its pricing may be higher than some other marketing automation tools, which may make it less accessible for smaller businesses or those with limited budgets.

Integration challenges: While Mapp Cloud integrates with many data sources and platforms, integrating with certain systems may require custom development or additional resources.

Customer support: Some users have reported challenges with Mapp Cloud's customer support, including difficulty getting prompt and effective assistance with technical issues.

Mapp Cloud is a marketing automation platform that helps businesses solve a range of marketing-related problems, including:

Improving customer engagement: Mapp Cloud enables businesses to create personalized and targeted marketing campaigns that can help increase customer engagement and loyalty.

Increasing marketing efficiency: Mapp Cloud automates many repetitive marketing tasks, freeing up time for marketers to focus on more strategic initiatives and improving overall marketing efficiency.

Improving data management and analysis: Mapp Cloud provides tools for collecting, organizing, and analyzing customer data from multiple sources, allowing businesses to gain valuable insights into customer behavior and preferences.

Improving cross-channel marketing: Mapp Cloud enables businesses to manage and track marketing campaigns across multiple channels, including email, social media, mobile, and web, helping to improve overall marketing effectiveness.

Improving ROI: By providing more targeted and personalized marketing campaigns, Mapp Cloud can help businesses improve their marketing ROI, driving increased revenue and profitability.

Overall, the benefits of using Mapp Cloud include improved marketing effectiveness, increased efficiency, better targeting and personalization, and improved customer engagement, leading to increased revenue and long-term success.

I can do a lot of things in self service

sometimes I have to wait for the doings i cannot do in self service

they solve bugs in the mailing sending system immediately, they are helping us to serve thousands of customers with information