Lotame Reviews

Lotame allows our marketing team to utilize the strength of our customer's data and enhance it to drive a higher ROI for our marketing campaigns. They make activating your data as easy as possible for all of our channels.

Like many data platforms, Lotame is trying to shift with data privacy and 1st party data gaining in criticality. The best part of this challenge is that Lotame has aggressively enhanced its offering to address these concerns.

Finding a cookieless data solution that will allow us to continue developing cutting-edge products for customers.

Lotame nos acompaña a diario para tener mapeadas nuestras audiencias, estas mismas audiencias nos permiten llegar mejor a nuestros clientes, segmentar de mejor manera y conocer los comportamientos de esas audiencias.

La unión con las agencias de medios con lotame es muchas veces debíl, la agencias no logran integrarse al proceso, muchas veces porque cuentan con sus propias formas de crear audiencias.

Primero que hagan todas las capacitaciones. Segundo que elijan un externo a sus agencias para manejar sus audiencias. Tercero que conecten bien las agencias de publicidad con lotame para poder hacer mejores estrategías. Cuatro que usen lotame para sacar buyer personas digitales que les permitan tomar decisiones de productos o servicios. Es vital para su negocio tener una estrategía de 1rst party data que les permita conocer mejor a sus usuarixs y sobretodo a implementar campañas basadas en data e impatar a esos usuarios con mejor comunicación.

Nos permite tener grupos objetivos más acotados y claros, además de conocer los comportamientos de nuestras audiencias y podemos hacer un seguimiento óptimo a través del dashboard a las mismas

I appreciate personalised service offered from day one on our journey to level up our digital offering across our websites. Significant thanks to Alfonso and David.

Nothing. I highly recommend using Lotame

You will not regret using this for your business if you are a publisher to monetise your website.

Helping our advertisers reach their intended audiences translates into better performance.

Lotame's audience management solution really helps you drill down into analytics enriched with 3rd party data so the data is truly actionable.

The only thing lacking is an ability to perform for advanced Boolean queries on the data in the Analytics report as well as being accessible via API.

Lotame's Audience Management helps to solve both the initial pre-marketing as well as the post-marketing conversation. Knowing what to do based off the data.

The ability to capture advanced insights with easy integration (kudos to their fantastic support team!). Their user-friendly UI makes for a very smooth start-to-finish experience.

It would be helpful to disclose when segments were last updated.

We are working towards a more unison approach for the overlapping data points/segments. Understanding and reviewing the latest Overlap tool will provide additional fluidity when seeking specific content that may not be as common.

It's very intuitive, the navigation and options are easy to understand.

Maybe the color palette, it's not that appealing (at least for me).

Read the documentation, it's very helpful.

Creating audiences for specific clients.

Gives media proposals a support based on data analysis.

The time that´s needed to have a significant amount of data, also that for El Salvador the audience is created with scale criteria but the summary displays info from LDX.

Lotame is a very useful platform for pitches and media proposals, especially when it´s requested a section for consumer insights.

Trabajando con Lotame como aliado en mi gestion de Consumer Intelligence para LATAM, encontré una excelente solución apuntando a varias vertientes como; análisis del comportamiento de mis audiencias, perfilar consumidores para marcas y/o productos, optimizar el presupuesto publicitario de modo que cumplir con los KPIs es mucho más sencillo, generar leads de muy buena calidad, etc.

Quizás como complemento una interfaz un poco más dinámica para el análisis de data sin tener que salir de la plataforma.

Ofrecer objetivos más agresivos a los clientes ya que el margen de error por incumplimiento disminuye considerablemente.

Customers are always at the front, we always receive prompt positive answers. Regarding technology, Lotame is a company that has been always leading the market. The managers that have worked with our company have constantly motivated us to learn and to show our work together, which has been showcased in multiple industry events.

There is nothing in particular, and that is why we continue choosing Lotame as a Partner. Sometimes the jargon might be confusing, especially at a moment when the technology is changing. Some conversation/training should be more down-to-earth.

It's been several years since marketers discovered that data is as or more relevant than media, Lotame is in constant innovation to provide a better Martech solution, regarding current changes in privacy politics, Lotame has pioneered a way to overcome this obstacle, and makes us confident that relying on this partner will always provide us the best outcome.

Lotame is the most complete, friendly and intuitive platform to capture, identify/ understand and apply data to drive companies in any decision to reach the cliente and also the market in an intelligent way. It is easy! The way the platform shows the audience is simply the best, a dashboard showing the percentage between male and female (gender), degree and some others data.

In fact, after platform updates, it became easier, clean and also less complex to use compared to the beginning. However, sometimes I have some difficulty understanding the graphic that shows others' interest and penetration about the audience.

It makes all difference to moving on to the next step! it's hard to keep going alone on the path.

The main issue for some clients is to identify and also understand the audience behavior and then how to apply all data to drive a media campaign or even to create and develop a new product or content to keep the client lealty to the trade.

With SIDESC, they increase the sales by 300% after applying Lotame over its website to identify the customer behavior and needs. So they were able to create new segments and products to reach each category of client. And they also apply the knowledge over the website to increase the pageview numbers and become relevant to the market offering a qualified audience.

They also understand the interests of their customers to deliver the most expressive experience of audience awareness of the brand. They run a digital media campaign to reach the audience and users using Lotame and during that, Lotame identified a new segment of interest: pet lovers. With this knowledge, Sidesc created a banner including pets like dogs and cats and the results were amazing! Not only with the campaign but considering the ROI and also the strategy and its performance.