Lofty Reviews

The way it has a lot of integrations so I can handle everything in one platform. Its easy to setup, use, and is something I use daily

the pricing for advertising is quite steep. And the customer support can be hit or mis s sometimes.

It organizes all my leads, ranks them, and then allows me to put them on drip campaigns so that I can nurture them hands off.

I really like that I can connect multiple MLS memberships in one place so I can easily setup auto searches for my clients interested in different areas.

It is very comprehensive and therefore, setting it up takes time.

It is automating tasks that will ultimately save time and make it easier to grow my business.

I love the lead generation and the SEO tools built in. The ability to create a solid Hot, Warm, and Cold list, as well as contact multiple buyers/sellers at a time is great

I would improve the text size and make it a bit more clean and modern. A strong listings side of it to create custom searched would be helpful

I love that I can have all of my leads in a clean format, edit my website and build in all sorts of customized smart plans.

I love the ability to customize Lofty to meet our needs. Ease of use is pretty good to. Lots of learning/training resources which are super helpful; the Support is quick to respond.

It can be overwhelming at first because you really need to think about and plan out how you're going to use it first. Then build out based on that.

Lofty allows us to track leads (adding tags is awesome), market to our database with ease, and input transactions in order to give us a full picture of what's going on at any given time.

The website is easy to configure and personalize, and the CRM is generally good. Lofty has done a good job of adding "out of the box" features that were once paid add-ons. There are still a ton of paid add-ons for features that not every agent needs to take advantage of, but the agents that do still have the option to pay for them as needed. Once you understand the logic behind the system, everything makes sense and is easy to use. Support is quite good as well, and they are generally available live during US business hours.

There is a steep learning curve for many things. Things that I would think would be straightforward take several clicks and multiple screens to access, or you have to get lost to find them. Once you find them though, they are easy to use.

Managing tasks that were once scattered across multiple tools and post-it notes in a single place has saved me time and headache. It took a fair bit of time to retool my processes to take advantage of Lofty's core offerings, but once I had the new and improved process down, I have saved HOURS per week using Lofty's integrated systems and tools.

Lofty is hands down one of the best tools I’ve used for my business. It’s a legit one-stop-shop that makes everything so much easier. I can set up nurture campaigns for past clients, automate things like mailing out cards based on the campaign, and keep all my social media accounts connected in one place. The social studio, ad tools, and lead farming options? Total game-changers. Plus, their customer support is absolutely amazing—they’re always quick to help and genuinely care about making sure you’re set up for success. And what really takes Lofty to the next level is how well it integrates with other platforms. It’s seamless—everything just works together. If you’re looking for a CRM that can do it all, Lofty’s the real deal.

Honestly, the only thing that I currently don't like about Lofty is that the Home Report feature doesn't allow for editing property details. If my clients were to do any updates, renovations, etc. I want to be able to make adjustments so that the value would accurately reflect the condition of their home.

In real estate, we wear a ton of different hats, and it can be a challenge to keep everything running smoothly. That’s where Lofty comes in—it helps me juggle all those roles without anything slipping through the cracks. The seamless integration with other platforms is a game-changer, syncing client info across the board so I’m always in the loop. With Lofty keeping me organized, I have more time to focus on what really matters—building great connections with my clients.

The way it can be organized easily. It's very amazing

AI needs to be improved more. Sometimes it can create mistakes in labeling leads

Support, they send updates immediately but sometimes it takes too long

I absolutely love the AI Assistant in addition to the robust automations available.

Support can stumble with complex problems.

Centralized place for all real estate leads. Standardization of lead qualification process.

If you love to push the limits of technology. Want to connect multiple IDX feeds and have control over the look and feel of your website - while not losing functionality needed to run all aspects of your real estate business - for a very reasonable price. You need to check out Lofty

Still working through advanced reporting tools.

The ability to maxmize multiple

It easy to navigate and very friendly user that it can easily be learn. I use it everyday.

AI has it's downside, it doesn't label DNC correctly. Support takes a long time to reach out as well.

It is very easy to create a landing page