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Localytics Reviews

User Rating

3.6/5 (Based on 62 Ratings)

Rating Distribution

  • Excellent

    12.9%
  • Very Good

    30.6%
  • Average

    54.8%
  • Poor

    1.6%
  • Terrible

    0%

Do You Use Localytics?

Write a Review
Reviews
UR

User in Market Research

October 29, 2016 Source: G2.com
"push notifications tool"
What do you like best?

its quite simple to send out messages to clients in app on phone

the preview and testing features are great

What do you dislike?

sometimes you need to refresh page for changes to take effect. save button is akwardly placed on page.

What problems are you solving with the product? What benefits have you realized?

sending out timely and short communications to particular cohorts.

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UM

User in Broadcast Media

January 14, 2016 Source: G2.com
"Analytics tracking targeted for mobile platform"
What do you like best?

- Localytics makes few network calls. This is because localytics piles up all the data and makes calls based on the life cycle of the app.

- We can send push notifications and in-app messages to users and can limit this to certain percentage of the users.

- Provides powerful metrics to understand and analyze the user behavior which helps us predict the impact of any future features we would like to introduce.

- Affordable price.

- Immediate technical assistance in-case we need help.

What do you dislike?

- It takes some effort to integrate this into the app and to make it work

- Unpredictable time taken to make some calls making it harder to test.

- Used to take lot of time to see network calls, but this got better in recent updates.

Recommendations to others considering the product:

- Integration is a little pain

- Be ready to spend some time as this may take some getting used to.

- Data not organized properly in the network call makes it hard to test.

What problems are you solving with the product? What benefits have you realized?

- Tracking user metrics to analyze user behavior. This helps us to predict the impact of new features in-case we decide to introduce.

- Price issues with previous analytics platform.

- Too many network calls which causes the app to consume more data.

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UE

User in Entertainment

August 31, 2019 Source: G2.com
"Reliable analytics and app marketing tool"
What do you like best?

The ease of defining, sending and looking up events and event attributes

What do you dislike?

Lacks sophisticated query capabilties. For example the number of times user A performed event X in a certain time frame

Recommendations to others considering the product:

Plan your analytics strategy well before implementing it

What problems are you solving with the product? What benefits have you realized?

Getting a thorough understanding of our users’ behavior to improve the app user experience and improve our business metrics

Read more
UI

User in Internet

April 28, 2017 Source: G2.com
"Great and easy to use tool to monitor app user activity and measure performance"
What do you like best?

Localytics has many functionalities that can be easily used once everything is set up. It is very fast for the tasks it accomplishes. Filters and ability to split data for certain attributes is great for reaching the information you need quickly. Events and funnels are great tools to analyze user behaviour. We are just starting to use engagement tools but they seem really good so far, especially Places feature.

What do you dislike?

Can't view Android and IOS apps combined. So, for a cumulative measurement of your app, you need to manually combine. Some collective data can be acquired via "query builder" but it is not nearly as effective as other tools of Localytics.

What problems are you solving with the product? What benefits have you realized?

Performance Tracking for community management and user acquisiton campaigns. Localytics allows us to view and utilize the data easily and quickly.

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AP

Administrator in Publishing

September 24, 2019 Source: G2.com
"Great platform for mobile marketers"
What do you like best?

The automated workflows feature is pretty good after the most recent upgrade. Looking forward to next version which will include in-app too on top of push.

What do you dislike?

Due to the fact that we have over 1000 apps the dashboard is extremely slow to load.

What problems are you solving with the product? What benefits have you realized?

We are effectively managing to engage and retain app users.

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AP

Administrator in Publishing

September 2, 2019 Source: G2.com
"Excellent for marketing teams, needs improvement on Data side"
What do you like best?

Behavioral audience segmentation and marketing tools, user-friendliness of the dashboard.

What do you dislike?

Missing data features: raw data export flexibility, API export higher caps, more audience export options.

What problems are you solving with the product? What benefits have you realized?

Push notfications, behavioral marketing, user-friendly data dashboards, audience export.

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JD

Jacquelyn D

August 30, 2019 Source: G2.com
"Customer Service is quick and reliable "
What do you like best?

The set up process is smooth and quick.

What do you dislike?

A webinar about reporting would be helpful!

What problems are you solving with the product? What benefits have you realized?

It's great to be able to serve in app messages to customers at various times throughout their journey. If they are in the search function of our app or if they aren't even within the app with a push notification.

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UC

User in Hospital & Health Care

January 11, 2018 Source: G2.com
"Good analytics platform "
What do you like best?

I like that you can incorporate your funnel process into the platform with your analytics. You don't need a separate platform to integrate with because it's all in one place! I also love the attribution function. I feel sometimes it's hard to find out where a lead/visitor comes from but with Localytics it's easy to figure out.

What do you dislike?

I think it's a bit pricey. If you're a big company I think it's a great solution. But if you're a smaller company trying to grow by increasing your sales and streamlining the process, this may not be the best solution.

Recommendations to others considering the product:

If you're a big company I think it's a great solution. But if you're a smaller company trying to grow by increasing your sales and streamlining the process, this may not be the best solution.

What problems are you solving with the product? What benefits have you realized?

We wanted to get a better view of where our traffic was coming from and start a sales cycle and funnel process to make sure we were going after the best, ready to buy people.

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BM

Brianne M

January 11, 2018 Source: G2.com
"Personalized pushing"
What do you like best?

Combined system for assessment of measuring, great section development and campaign implementation. It's convenient having one platform rather than multiple that you have to switch between

What do you dislike?

Nothing, everything is as It should be.

What problems are you solving with the product? What benefits have you realized?

Creating a better app experience which leads to passionate users that ultimately drive engagement, loyalty and revenue.

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UI

User in Religious Institutions

December 29, 2017 Source: G2.com
"Mobile Messaging and App Analytics"
What do you like best?

I have been using Localytics for several years and we really like it. The interface is simple and built for marketers. Implementing it on a mobile app is pretty straightforward. I also feel that Localytics has a lot of room for potential, as they do a good job listening to their customers and are continually adding new features.

What do you dislike?

I wish the product had more integrations with other tools we are using, like our tag manager for our websites. Also, the reporting tool is not as robust as Adobe analytics other industry tool you might be used to.

What problems are you solving with the product? What benefits have you realized?

In-app messaging and usage stats for our mobile apps

Read more

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