Lexer Reviews

The customer success team is amazing; the insights and marketing automations that Lexer power are invaluable to the business.

There is some technical integrations that could move faster but the team work hard on creating the solutions I need.

Lexer gives us great insights on our customers and how best to market to them. It also helps drive marketing efficiency on our various paid and owned channels.

Lexer allows us to have a rich understanding of our customers. But it isn't just nut and bolts knowledge such as contact information and purchase history. The insights go much deeper. We are able to make critical decisions about how to engage customers (or how not to) based on the Lexer data available to us. We can track their purchasing behavior, discount history, product and color preferences, return history, how we contact them and what their readership is of outbound communications. But we are not left to our own devices. The Lexer team and their training hub are essential partners to our business plan. Our business is significantly healthier, and offers better products and services, as direct results of working with Lexer.

Implementation is straightforward. Our database is connected to a number of our other systems allowing us to track data via emails, social media, website etc.

We use Lexer everyday and cannot imagine a work day without making the most of what the platform has to offer.

The biggest downside of Lexer is fully understanding the full capabilities and potential of the database. IT can be daunting at first. The learning curve is real for those of us non data scientists. But, it is worth spending the time to become adept in the platform. And the Lexer team makes it possiible to excel.

Lexer allows me, and my team, to customize how we connect with customers; how we determine the best methods to re-engage dormant customers; and how we prospective new customers. We are able to track, collate, and present valuable data on all aspects of the customer experience allowing others in our organization to target specific issues and market key successes.

Lexer is absolutely the fastest and most accurate method we've ever used to be able to query, analyze, segment and target our customers' activity, value, and shopping behaviors. The Lexer team is also always there to help.

At the very beginning it was a little tough to get all of the connections made to the various channels and the data feed created, but that was just a part of the process.

For us, mostly, it's identifying customers who are likely to drop in future buying and fall off our radar.

Being able to understand more about our current customers by comparing two segments, determining which one is the most active and how we are going to communicate with them

It takes some time to get used to the platform as some features need to be learned in order to optimize the research and analysis. The training document and the success team are very helpful for this.

Insight about our customers and understanding our most active customers in order to adapt our content according to their interests.

Lexer is quick to assist our team in finding solutions for our many data problems. Lexer helps us to better understand our customers and make sure our marketing goes directly to those it best relates to. Through our CDP and links with Experion data sets Lexer has helped our team to better understand our varying trade areas and what those trade areas need to ensure our business succeeds.

Is there such a thing as too much data? There is not enough time in the world to fully explore all the information we hold within the platform, however, the team at Lexer have worked on great solutions to ensure that the most important information is easily at our fingertips.

We found reviewing case studies of other work they do within the industry was amazing and gave us an amazing insight into the different type of work they can do.

Managing assets in a range of trade areas create all kinds of difficulties around marketing. Something that works in one market won't necessarily resonate in another. Lexer is helping our teams to understand the intricacies of their trade areas and helps them to create clear segments that get real results in our marketing. Outside of marketing, this information has been valuable for our leasing and operations team to better understand the areas they work within.

Lexer has the ability to allow our company to tailor how and where we can communicate with our customers via channels that suit them with the content that they care about. The tool is a major part of our digital strategy and we have not even begun to explore it's full capabilities yet it has already made a significant impact to our improved performance.

At the moment there is nothing i dislike.

it is a great platform and the support provided is exceptional.

We are able to segment our customers and send communications regarding areas they a genuine interest. The benefits to this are low unsubsribe rates and higher social ad relevancy thus providing us lower CPCs.

The Lexer team has been extremely helpful and hands-on when it comes to understanding our business goals and needs. Lexer is a game-changer when it comes to customer data insights for marketing channels. The tool is user-friendly and provides a vast amount of information to understand our customers at a deeper level. The Lexer team is friendly, responsive and readily offering valuable insights.

Honestly, I have no negative feedback for the team or platform.

Really take the time to learn and practice the tool for the best experience.

Historical data, integrating customer data to 3rd party marketing channels and informing ongoing & future campaign audience segments. We've been able to identify customer trends. how to target them and deliver the most relevant message.

Our partnership with Lexer has been of great benefit to our company from the standpoint of easily being able to slice and dice customer data. Whether segmenting by specific audiences for email campaigns or paid ads, Lexer gives us the tools to build these segments and then seamlessly export them to the platform where they’ll be activated. The user interface is clean and straightforward, making segment-building a visually streamlined process. We also heavily lean on Lexer as an integrated hub for inbound customer service questions and queries and use the Respond tool as our primary method of connecting with our customers. With multiple users in the picture, the Respond feature keeps messages assigned to designated employees so that questions are answered promptly and have coverage across the team for access and response. Support from Lexer has always been great - with a dedicated account support contact, we’re always able to reach out with questions about segment building or Lexer functionality and receive a timely response.

We've had very few issues with the platform. Sometimes there is a slight delay exporting audience segments, but that's generally due to large segment size and processing time. If we do encounter delays, our point of contact is always quick to help.

Able to segment heavily by audience characteristics - as an apparel company that often means segmenting by size or style previously purchased to target appropriate customers with styles/campaigns that may lead to a repeat purchase.

Team spends time at the start to ensure data is clean when input and creates dashboards to provide insights. Love being able to use the tool myself to dig in but also rely on their team to build a strategy that I can trust backed by data. Key to email strategy.

I do not have any negatives about the platform or partner.

New vs Repeat, CLV, average time between orders, insights on products ordered to name a few. Using that data able to build out customer flow strategy to serve what the customer wants and increase conversion. For acquisition insight on what customers are purchasing for their first order to lean into intro products.

The platform itself is excellent, and integrating many data sources provided us a SCV for the first time. We were subsequently able to offer insights to our business that were not only unique but drove direct engagement with our sales teams and had a measurable impact on sales. For me though, the more important thing about Lexer is its engagement model and how the services are designed and delivered. We spent a lot of time thinking about what our objectives were, categorising and prioritising them, and then Lexer helped us with actionable strategies and execution plans. This has been the most effective engagement model I have ever seen. We have been able to deliver benefits to the business and at the same time take the learning from the insights to develop increasingly innovative solutions.

Nothing at this time. We have worked closely with Lexer to get what we need. We are still learning about what is possible.

Our primary objective was to improve sales productivity. We achieved this by developing a dynamic Vendor Propensity Model to score every prospect in our CRM. We subsequently added many different insights at a territory and sales agent level and built reports to track performance. We are developing new services at a Market, Customer and Sales Agent level.