LeadCrunch AI Reviews

First, the data they compile is somewhat unique compared to their competitors. They bring together all of the obvious and normal data, but then they layer on seemingly random that end up making sense when viewed in concert by their AI. For instance, the age ranges of BOD and C-Suite members... turns out to be one of many factors in determining how early of an adopter a company is of new technology. And that's a level of insight I'm simply able to get from my other data vendors.

The other thing I love is their customer success investment. Most of my team is technically self-sufficient, but the Rev team is constantly providing suggestions to improve specific aiCPs (what Rev call's AI-generated account criteria and resulting lists), add custom Lenses (complex custom-built criteria that evaluate various data points unique to our use cases), and more. And when we have a user who is not so willing to jump into the deep end of a new platform, the Rev team will do ALL the work necessary to build and evaluate an aiCP.

The two things that I'd like to see enhanced are:

1) The UX, which can be a bit glitchy at times and also hasn't yet been built to allow advanced users to leverage the most advanced functions (i.e. the Rev team needs to build custom Lenses, the UX doesn't show all 500+ Exegraphics, etc).

2) I would like to see 3rd party intent signals integrated. Both in the AI logic (looking for intent patterns that preceded purchase decisions of ideal accounts) and in the ongoing monitoring of account targets. In fairness, though, Rev focuses on finding high-fit PRE-intent accounts. And it is incredibly valuable to allow us to build relationships with likely buyers before competitors who only use intent targeting even have the account on their radars.

Rev has started to level the playing field between B2B marketers and the B2C marketers we are all jealous of. Our B2C counterparts have been targeting audiences based on psychographics for several years, because they knew that somebody who was "more conservative-leaning" and "more impulsive" would be more likely to buy certain products than somebody who was "more progressive-leaning" and "slow to purchase."

It's certainly not perfect yet, but now B2B marketers can use similar "personality" targeting for accounts by using Rev. Rev calls these company personality traits "exegraphics," and they are tracking 500+ out-of-the-box traits, and they give us the ability to build our own custom exegraphic "Lenses."

So we use this technology to do two things for our clients:

1) Gain a deeper understanding of the hidden exegraphic ("personality") traits of our clients' best customers. Do they tend to be early adopters of new technology? Do they tend to invest more heavily in customer care? Are they hiring software developers faster than their competitors? This allows us to dial in our GTM messaging in ways that we hadn't considered before. Not to mention it allows us to build a REAL ideal client profile, instead of doing so with finger wavey guessing.

2) Find more companies that look like our ideal accounts. Rev gives us a list of companies that are MOST like the ideal current clients that we fed into the AI algorithm (or uses that criteria to rank a list we provide, when we have a tightly defined TAM).

To be clear, neither of the above comes out perfect as-is with the push of a button. But Rev gives us clear data and early insights that our strategists are able to quickly form into high-quality insights and recommendations. So we can focus on making decisions, not collecting and munging data.

What I like best about Rev is the ease of use and the ability to quickly gain actionable insights. By easily uploading a seed list and a comparison list I can quickly gain insights into my target account lists or past customers AND find those that look similar (going beyond just demographics and firmographics.)

One downside of using Rev is that there is sometimes too much data to decipher. I wish it was more obviously clear what firmographics are most important to my ideal customer profile - when narrowing down a list of 10,000+ accounts I wish rev helped rank and prioritize firmographics in a way that was a bit more clear. The plus side to this is analysis can be customized.

Rev is solving the problem of truly identifying our Ideal Customer Profile, and prioritizing larger account lists. What if you could determine what other companies are most like your best current customers’ invisible traits? Rev is helping us do this. Instead of building ICPs and prioritizing accounts the OLD WAY - with firmographics, demographics, ego and aspiration, and frankly, guessing...we now have a new way to determine best fit and prioritize our accounts for outreach with these and exegraphics - the "personality traits" of B2B organizations. We are uncovering what links our best customers together and finding other companies that look most like them.

I would say the most helpful thing about Rev is how great our rep is at getting our content up and running fast! We were able to get a new campaign turned around in just a couple days!

The challenge at first with Rev was we were receiving leads that were out of our scope. However, once that surfaced, Rev was able to make the changes and our leads were high-quality leads for us.

Rev was able to suppress companies we wanted to avoid sending our content to as well as make changes to our targeted audience.

Working with LeadCrunch AI has been a great experience overall. I am very pleased with the level of customer service as well as our campaign performance. The team goes above and beyond to make sure we are hitting our goals with each campaign. Our bi-weekly status calls help to ensure every campaign is optimized as much as possible and the end of campaign reporting has provided great insight.

I have not found a downside to working with LeadCrunch AI.

Based on our experience, I would highly recommend LeadCrunch AI.

With LeadCrunch AI, we are surpassing our lead generation goals. They have delivered top quality leads based on our targeting parameters and have outperformed similar campaigns with other vendors.

Working with LeadCrunch AI has been a great experience overall. I am very pleased with the level of customer service as well as our campaign performance. The team goes above and beyond to make sure we are hitting our goals with each campaign. Our bi-weekly status calls help to ensure every campaign is optimized as much as possible and the end of campaign reporting has provided great insight.

I have not found a downside to working with LeadCrunch AI.

Recommendations to others considering the product:

What problems are you solving with the product? What benefits have you realized?

- Great customer service (shout out to Matt & Amanda)

- Flexible campaign criteria - offers both lookalikes and ABM audience matching

- Provides additional data through their "ai" tool -- gives insights into market segments, job titles, etc. most likely to convert for your business

- Affordable CPL based on scope of program

For the most part no complaints! Our initial targeting needed a bit of tweaking, but the Leadcrunch team was responsive and optimized immediately.

We use Leadcrunch for both ABM campaigns and lookalike campaigns based on our Named Account lists. Has been great for content syndication to engage with contacts at our target accounts and open up potential new targets for us.

Revsure empowers our business by seamlessly integrating data from various sources, enabling us to derive valuable insights. With its analytics capabilities, it offers our marketing and sales teams a clear understanding of our sales funnel, shedding light on what strategies are truly effective. It takes out the manual work of piecing together data from all our different sales and marketing programs.

A lot of metrics and complex chart naming conventions can lead to confusion among individuals.

Revsure plays a crucial role in facilitating connectivity between our team and various data sources such as Hubspot, Salesforce, Outreach, and LinkedIn Ads. By integrating these sources, we gain a comprehensive understanding of the impact generated by our diverse programs. Moreover, Revsure aids us in consolidating and visualizing our reports, allowing different business functions to access centralized and visually appealing insights. This unified approach empowers each function to comprehend its respective performance and its influence on the overall lead to opportunity conversions.

Rev fills a gap in our tech stack, allowing us to define the criteria used in our ICP scoring model. The data they pull from LinkedIn profiles and job postings is helpful in determining a potential fit for our company's solution.

The Salesforce integration is a bit nascent, and does not exact fit our use case. Due to this, we use their data services to load the data into our system in the proper way.

Rev scores our accounts based on their likelihood to buy. They take different factors into account than our other vendors, including "early adopter" and "cloud readiness". These signals are very useful in finding our true ICP.

Good lead quality that match our ICP and great cooperation from the customer success team.

Sometimes, although rarely the fields aren't formatted properly

Getting better quality/warmer leads into our system. Almost every lead we have an open opportunity with has had a CPL vendor success throughout their journey.

We partner with LeadCrunch to generate a lot of net new leads so we can fill our top funnel. Once we get these leads, we focus on nurturing them and have seen some high quality leads so far. The team is so amazing to work with! Anytime I have questions or would like to better understand how my content is performing for our content syndication programs, the team is there to help every step of the way.

Nothing to dislike so far! Everything is going well so far.

We focus on generating as many high quality leads as possible so we can continue to grow our pipeline and achieve success overall as a company and working with LeadCrunch helps us do this.