Konnecto Reviews

I am the CMO of a major DTC Life Insurance brand. One of our largest channels (30%+ of annual sales) was through our affiliate channel. We engaged Konnecto to do two things. The first was to help us find new partners. By using Konnecto's Affiliate Discovery tool, we were able to look beyond the click as to what publishers were actually driving conversions to competition. We were able to find a multitude of partners we never worked with before and drove scale. The second was their Affiliate Monitoring tool. This alerted us daily when our rank changed on a particular publishers site so we could use their data to determine if we wanted to adjust our partner payout to regain share. We were alerted to new articles we would be a fit for and new competitors to keep an eye on. Overall the platform is very easy to use, requires no work to implement, has amazing customer support through a dedicated account manager and uses alerts to drive frequent use. 10 out of 10 would recommend to everyone.

I have yet to find anything I don't like. They integrate with our Impact instance so I can get a full view of our program and find Impact contact info for those I want to recruit. The implementation takes just a few days to spin up and then you are off to the races. Nothing negative to say.

Konnecto is helping us with affilate discovery, i.e. finding new publisher, of which Konnecto has uncovered a myriad of new partners. Secondly they are helping with program optimization, i.e. where do we deploy our dollars to maximize market share and ROI and our CAC has decreased 13% in the time we've used Konnecto.

Their ability to predict consumer and market behaviour is pretty good. By this a product can standout against its competitor.

Their in ability to handle compliance on their on. You need to be careful while providing data to them other than that if you have tight budget then you might reconsider as it is bit expensive.

At start we thought to build our own system that will provide affiliate marketing services but it was costing us millions so went with konnecto to save resources like time and money.