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Kameleoon Reviews

User Rating

4.5/5 (Based on 535 Ratings)

Rating Distribution

  • Excellent

    56.6%
  • Very Good

    40.9%
  • Average

    2.4%
  • Poor

    0%
  • Terrible

    0%

User Sentiments

Excellent Customer Support, Easy-to-use Graphic Editor, Powerful AI-powered Personalization, Extensive Integrations

Occasional Technical Issues, Requirement for Coding Knowledge for Advanced Features, Mobile Platform Limitations, Complex Segmentation Setup

Do You Use Kameleoon?

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Review Summary

Kameleoon's personalization and A/B testing capabilities receive praise for their effectiveness in boosting conversion rates and optimizing user experiences. Reviewers also applaud the intuitive interface, which simplifies the creation and implementation of tests. However, some users express concerns regarding the pricing, citing it as a potential barrier for entry for smaller businesses or those with limited budgets. Additionally, a few reviewers mention occasional technical difficulties or glitches that require customer support intervention.

Pros

  • Flexibility and customization options for personalized customer experiences.
  • Advanced targeting and segmentation capabilities for precise campaign delivery.
  • Robust analytics and reporting for datadriven decisionmaking.
  • Ease of use and intuitive interface for seamless campaign management.

Cons

  • Cost may be prohibitive for some businesses, especially small and mediumsized enterprises.
  • Set up and implementation can be complex and timeconsuming, requiring technical expertise.
  • Integrations with thirdparty systems may require additional effort or compatibility issues.
  • Limited support for A/B testing, impacting the ability to compare different variations.

AI-Generated from the text of User Reviews

Reviews
JD

Jeanne D

December 22, 2023 Source: G2.com
"An enterprise-ready experimentation solution"
What do you like best about Kameleoon?

Overall Kameleoon is a powerful tool that allows us to easily deploy our ab test campaigns, both globally and locally. Some key features that we like are firstly the guided installation process that allowed us to quickly deploy the solution within dozens of websites and without trouble. We could also set up third-party integrations easily as bridges with other solutions are already created and ready to use. As a global company with a lot of users on Kameleoon, one of the most useful features for us also is the way we can deeply customize access rights.

What do you dislike about Kameleoon?

It would be helpful to have a personalized view in the web experiments interface part.

What problems is Kameleoon solving and how is that benefiting you?

We use Kameleoon as our main AB testing tool across all brand/countries. It allowed us to clarify the AB testing processes and unify into one tool the campaigns. Kameleoon is used across the company both globally and locally. Some key features like the easy integration with third-party tools are very much appreciated as well as the constant evolution of the product.

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AU

Anonymous User

September 15, 2023 Source: G2.com
"Nice optimization and personalization of UX and data stack integration."
What do you like best about Kameleoon?

From easy A/B testing with the graphical editor to complex personalization, Kameleoon is an excellent tool for our teams. The simulation panel makes it easy to collaborate. Kameleoon is always here to help us with our complex technical environment.

What do you dislike about Kameleoon?

In my point of view, i do not have any dislike features

What problems is Kameleoon solving and how is that benefiting you?

Kameleoon allowed us to perform A/B tests outside of the development cycle. We also were able to personalize the visitor experience according to our CRM.

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CR

Clément R

September 15, 2023 Source: G2.com
"An A/B testing and personalization platform must-try"
What do you like best about Kameleoon?

The graphical editor is a real asset for designing AB tests without code. Modifying, adding or deleting any site element in a few seconds is possible.

I like the reactivity of the consulting and technical teams. They help me build the test roadmap and give accurate recommendations.

What do you dislike about Kameleoon?

Complex segmentation scenarios are not always easy to set up autonomously. Also the platform is cookies-dependant, so we may not target every visitor.

What problems is Kameleoon solving and how is that benefiting you?

I use the Kameleoon tool to constantly improve the customer's journey on our website. If I identify some pain points, I can run an action quickly and efficiently by diverting the A/B tests/personalizations to 100% of the traffic until my developement team fix it.

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AU

Anonymous User

June 14, 2023 Source: G2.com
"Intuitive and trustful experimentation tool"
What do you like best about Kameleoon?

Being supported during all our projects, allows us to have in-depth analysis. We can test our ideas at the slightest doubt by having reliable results that help us making decisions as a team. AB tests allow us to know the preferences of our customers, since we want to put them at the center of the projects. In addition, the tool is linked to other analysis platforms such as Adobe or CS which allow us to have complementary analysis

What do you dislike about Kameleoon?

We really appreciate the tool, the support and the reactivity from Kameleoon's teams.

What problems is Kameleoon solving and how is that benefiting you?

We mainly use Kameleoon to personalize the customer journey of our visitors to display them the right message at the right time.

We also use the tool to improve continuously the website UX.

Those experiments allow us to generate additional revenue and obtain insights on our visitors behavior.

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LC

Lahouter C

May 23, 2023 Source: G2.com
"A great optimization tool!"
What do you like best about Kameleoon?

The proactivity and reactivity of their consulting team (technical & consultant) are really appreciated.

The platform allows us to launch quick A/B tests in autonomy with the graphic editor and more complex one with the code editor.

What do you dislike about Kameleoon?

The tool matches our needs in terms of ab test and customization

What problems is Kameleoon solving and how is that benefiting you?

Kameleoon helps us to improve user experience on our website and take decisions based on reliable data. The dashboard results is powerful in terms of significativity which is really great.

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AU

Anonymous User

April 4, 2023 Source: G2.com
"Increasing lead-gen thanks to Kameleoon"
What do you like best about Kameleoon?

I like the fact that thanks to Kameleoon we can test and learn how address the right visitor at the right moment. This is done thanks to game-changing features like IA. I also appreciate that Kameleoon knows how to guide you into projects that meet your expectations and have experienced devs teams to rely on.

What do you dislike about Kameleoon?

As a small team sometimes we don't have time to log into the BO to look at the results of long-term activations and I think it would be a nice feature to have an automatic email with the main KPIs data every week or so.

What problems is Kameleoon solving and how is that benefiting you?

The team knows how to guide you into activating use-cases that meet your expectations. One of our best quick wins is a test we conducted last year thanks to them on a lead generation module and it had a really good business impact driving hundreds of leads.

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CC

Cindy C

March 30, 2023 Source: G2.com
"A great tool to optimize your website and increase your conversions"
What do you like best about Kameleoon?

- The quality of the support from our dedicated Kameleoon team

- Their expertise and recommendations

What do you dislike about Kameleoon?

Nothing so far, the tool meets our expectations.

What problems is Kameleoon solving and how is that benefiting you?

Thanks to Kameleoon we are able to test different versions of our website and improve our user experience and thus increase our conversions.

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JB

Julien B

March 17, 2023 Source: G2.com
"All-in-one platform: AB Testing, AI Personnalisation, and Feature management."
What do you like best about Kameleoon?

The great thing about Kameleoon is the scalability of the solution.

It is a true all-in-one platform that allows us to manage all our CRO optimizations from Full stack to Personalization and Feature experimentation in addition to the classic AB test.

Kameleoon connects to the tools in our digital ecosystem that we use daily, such as Google Analytics, Adobe, and Contentsquare.

We also value the support that our dedicated Kameleoon team brings.

What do you dislike about Kameleoon?

Right now the user restrictions do not match our organization.

I would appreciate having the ability to restrict the authorizations of the user on the platform between the different modules: client-side / feature experimentation / server side.

What problems is Kameleoon solving and how is that benefiting you?

Kameleoon does an impressive job at reporting to us the performance and revenue generated out of our A/B tests and personalizations. Some of the personalization projects that we have launched have been running for over a year and allow us to significantly improve our conversion rate and generate impressive value (in millions of euros).

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MT

Melissa T

December 21, 2022 Source: G2.com
"A long-term relationship with Kameleoon"
What do you like best about Kameleoon?

We rely on our dedicated team to take care of the development and integration of the projects, so we can focus on our side on the roadmap. The team provides guidance on the projects already active on our sites that might require updating and optimisation, so this relationship is truly consultative.

What do you dislike about Kameleoon?

Some experiences take a longer development time than others, and it would be helpful to get more clarity as to why that is and how it will affect priorities.

What problems is Kameleoon solving and how is that benefiting you?

Working together for several years now, we have developed a strong relation with the team and rely on them to execute our optimisation strategy. Communication is made on a daily basis, allowing the launch of several projects each month : personalizations as well as classic testings to optimise the performance of our sites and increase our overall conversion rates. This constant conversion improvement is a key part of the strategy.

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OK

Oria K

June 10, 2022 Source: G2.com
"An infinite playground for experimentation."
What do you like best about Kameleoon?

The benefits are mainly on lead generation. We need to address our prospects with personalized paths to offer them an experience that corresponds to them and that is not intrusive when they visit our site. Kameleoon allows us to meet this need and we are constantly looking for more relevant experiences for our visitors.

What do you dislike about Kameleoon?

We have implemented complex customizations on our site and therefore needed time to properly analyze the results. We therefore delegated the analysis of results to Kameleoon with the creation of a customized monthly report. This allows us to quickly understand the trend and easily share the data within our company.

What problems is Kameleoon solving and how is that benefiting you?

The automotive market is in the midst of a revolution, prospects are changing and so are the products offered. In this moment, it is important for us to know how to address our visitors and present them with a personalized experience on our site in order to continue generating qualified leads. To do this, we use Kameleoon for its personalization possibilites but also mainly for its AI algorithms that allow us to segment traffic according to objectives that we define beforehand. The team also provides us with expertise in this market which ensures that we are always consistent for our visitors.

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