Invoca Reviews

It's easy to use in every aspect and provides data & controls we wouldn't have otherwise.

The reporting view. When I'm in the Calls report - I want to filter/select a product line, then a channel and then only see campaigns relevant to those. Not the whole world of Invoca campaigns we have.

Issues at the call center - we're able to compare data from external call centers and hold them accountable. Issues with campaign attribution setup - we're able to see if something is broken in market and provide feedback to lead marketer to correct their attribution. We benefit from the back-up QA it offers.

I like that setting up new campaigns is quite simple, and makes it easy to make the necessary changes and updates in a very quick and easy way.

It has a somewhat high price compared to other similar tools. Learning about this tool can be challenging, as many elements are hidden in various views.

This tool tracks phone calls down to the keyword level at the source and medium. It also allows you to see which campaigns are generating phone calls, which helps address how calls are managed throughout the day.

The flexability of what's reportable! We have a very unique business model and oftentimes we have to make hefty modifications to tools to accomdate our business needs. Invoca has been designed knowing not all business models are the same and made capturing what matters to us we needed beyond easy. Admittedly, I was a bit overhwhelmed in the beginning at the idea of having to learn a new tool but that almost immediately went away as I began to see how useful this was. Now I ask myself, "how I did I do my job without it?"

This isn't really a downside or a dislike but because the tool is so different, learning the UI just takes time. My background is in ads and basically every ad platform (google, bing, facebook, etc) looks similair to the next so you can quickly get going on a new platform. Like I stated in that first box, I was just overwhelmed by the idea of adding another platform but our customer success team has been amazing and I was able to get useful on the platform very quickly.

At this stage, I can't think of anything else. I'm constantly learning new things with my customer success team and have yet to be told "Invoca can't do that"

Invoca's main benefits to our company right now is that it serves as a customer breadcrumb trail for us. We have a much better view of where our customers are coming from and where they went on the site prior to calling. It bridges a lot of information gaps that we've had for a long time and really allows us to start seeing what we're doing that works (and what we're doing that maybe doesn't.) Admittedly, I know there's so much more we could be utilizing too so our future with Invoca is bright.

I like that we are able to track certain segments and signals and then to be able to use said signals in a way to help us retarget and pursue new clientele and customers.

We actually rely heavily on certain aspects of Invoca and from my time working with them has mostly been useful and not many problems, there are times however that switches or connections seem to have been flipped without our knowledge and that has proven hurtful as we haven't tracked our conversions properly.

Being able to track inbound calls is always a great way to show how we can best serve our customers. The marketing conversion intelligence has proven to be key in tracking and managing those relationships.

Invoca gives us visibility into our actual cost and returns on investment in our digital campaigns. Previously, anyone who called from an ad was not attributed to a campaign as a lead. It is excellent for capturing rich call intelligence, transcripts and call recordings, and now we have insight into the caller's customer journey. We use the insights to improve the overall experience and align messaging.

Customizable AI recognition of conversation keywords can automatically classify a call and gives a view of various call outcomes and patterns at scale.

A variety of dashboards are available, and you can build the views you want to see.

We can run detailed reports with the needed metrics and easily export them to excel.

The UI is well-designed and intuitive. After supported onboarding, I found it easy to use the software independently immediately.

Setting up integrations with CRM and GA is easy.

The dedicated account manager and customer success support are excellent. You are always fully supported by people knowledgeable in the product and capable of addressing questions.

They are interested in product feedback and actually use it to make improvements to the product.

The dashboards do not allow as sophisticated filtering and analysis as I would like. I download to excel for deeper analysis and visualizations.

Some of the vocabulary used for features/actions was challenging at first.

We can now close the loop and get customer journey data when our online marketing prompts offline conversions. We also can use keywords directly from the customer’s conversation to improve the accuracy of conversion signals, improve the experience, refine messaging and fine-tune ad spend.

Invoca offers robust call tracking capabilities, allowing us to monitor and analyze phone call interactions in marketing campaigns. It also seamlessly integrates with various marketing platforms, such as Google Ads making it easier for our businesses to incorporate call data into existing workflows and marketing systems.

The best aspects of Invoca can vary depending on the specific needs and goals of each business. What one user values most might differ from another, but overall, Invoca is a great tool and so far I like everything about it.

Invoca's call tracking and analytics capabilities address the challenge of accurately attributing conversions in my Google Ads campaigns, leading to data-driven decision-making, improved ROI, and an enhanced customer experience. This tool has become an invaluable asset in my marketing toolkit, helping me extract maximum value from my advertising efforts.

I love how easy the platform is to use, how much data we can pull from it and how easy it is to get in touch with our Customer Success Manager.

Navigating the platform takes some getting usedto, but once you get the hang of it it's smooth sailing.

Invoca gives us the tools we need to track data important to our direct mailings.

Invoca delivers actionable, objective insight that assists us with understanding the customer journey, and experience. Invoca provides us with the tools and data to make smarter decisions regarding functional processes, and digital strategies including paid search. The Invoca data helps drive decisions to meet measurable results. Our account representatives really listen and help us implement the signals that meet our strategy.

Implementation of the tools can be confusing. Thankfully our account representatives help us leverage the many tools and any difficulties with the setup process.

Improving franchise performance, KPM's and lead revenue attribution.

I like that we have total control of our data, can change our routing at any time, etc

There is not much I dislike, I would like to learn more about how we can better use Invoca

Invoca lets us listen to calls and reattribute sourcing based on what phone number a customer has called

Invoca is flexible and will implement custom solutions to achieve your business use cases.

Invoca is not cheap, but quality is rarely cheap.

Invoca passes call revenue into multiple platforms, so many departments and business leaders across the company can view performance metrics.