Improvado Reviews

The multi channel marketing tool which allows you to consolidate metrics from multiple platforms in to one combined analysis in realtime.

Very little downsides, each dashboard you create can take a bit of time to configure but not that bad.

Improvado allows us to pull in realtime data and merge it to look at it through a singular funnel which is extremely useful when analysing campaigns.

This platform has taken what was once an extremely time-consuming and frustrating process and completely removed the headache. Their support team is incredible and the platform checks all the boxes that we need it to.

The UX/UI can take some time to fully understand, but once you understand the general flow of information it is very simple to work with and pull the data you need.

We use Improvado to extract advertising data from various digital platforms. It is then combined and utilized in client reporting.

Improvado has a ton of out-of-the-box support for most major marketing platforms. They also offer incredibly helpful professional services to create custom connectors for the platforms that aren't natively supported.

The learning curve of Improvado is a bit steep but their support team is great to work with in implemeting all of the initial data connections to your warehouse.

Improvado is a criticial component in our MarTech stack. We are able to rely on Improvado to extract all of our marketing performance data from all of the platforms we use, normalize it, and then deliver it reliably to our data warehouse for analysis.

It was a super easy, cost effective way to connect and collect our data.

We really have experienced any issues in over 2 years.

Improvado handles the connection to a multitude of datasets, that normally would require onsite developers and IT support.

Their willingness to explore options and to bring forth custom solutions in order to achieve success.

Parts of the internal UI could be improved.

Improvado has helped relieve the pressures of consolidating disparate sets of data together, which has helped to save a lot of time that can be dedicated for other business-related tasks.

Improvado offers a great solution to unify marketing data that otherwise sits in silos. Viewing the metrics holistically allows advertisers to make more informed and data-driven decisions. Additionally, the team at Improvado is fantastic. I've worked with teams across the org and everyone is very competent and positive. Marat is an excellent AM and has done a great job bridging the gap from "vendor" to "partner" and is someone I now consider a friend.

We're about to wrap the first year of our partnership and have no negatives to report yet!

We primarily use Improvado to centralize and normalize our marketing data so we can view all channels together. Additionally, leveraging their instance of GBQ has led to significant speed improvements of our reporting dashboard.

The product helps us with our daily reporting needs and the data refreshes on time!

No big errors so far.

If there are problems or delays, we get a great and fast support!

Fast Support!

Nothing so far.

One time, the Facebook API did not provide data, but it was not Improvado's fault and they gave me fast and reliable updates.

With Improvado we managed to automatize our marketing reportings.

The API Connections are working very stable, which is a benefit compared to other products!

Improvado's customer service makes it easy to use their platform. They answer questions along the way rather than sending you to confusing self-service resource documentation!

The metrics within some dimensions in certain datasets can have labels that are a bit unclear. Here and there you may have to do a little back-and-forth to ensure you're getting the exact metric you want. This is more the exception than the rule.

Get all of our core performance data in one place with minimal upkeep.

They are willing to go the extra mile to attend to your query and help to the best they can.

Currently I am unable to think of anything I dislike

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Automated reporting that allows us to push marketing metrics to a number of different databases while allowing us to aggregate within our BI tool Looker. This gives us the opportunity to analyze marketing data with all other client data being ingested.

Would love to see a HIPAA compliant plan.

Utilize the trial period to ensure this is the right option for your organization. Get familiar with the reporting layout and data source connections.

Aggregating and analyzing all marketing data in a single place while giving us the opportunity to push to Looker in a clean way for additional reporting opportunities.