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The simplicity of use. For a POS system, it's easy to learn. I have staff that have come over from other POS systems, and I have staff that have never used a POS system in general. It's always easy to teach them and people get it fast. Also, discounting is simple and Inventory (is always a pain) but GB has a straight forward way of intaking and auditing products.
There do seem to be some connection issues and hardware issues sometimes. I personally don't do the auditing or metrc side, but more automation for intaking products from metrc would be great. It's a big time suck to type in all the test results by hand.
Keeping things simple and easy to use. There can be a lot of turnover (staff wise) in cannabis. Teaching something that works well and is easy to catch on to is so awesome. Finding products and solving small issues is easy for new / unexperienced staff. For long-time staff memebers, they do audits, turn things on & off and find it user friendly too.