Google Tag Manager Reviews

We can manage all over websites tags and script data at a single place.

There is nothing to be dislike about this tool

I can manage all my script data at a single place which save lot of my time in changing tags or script data.

My experience with GTM has always been so learnful and amazing since i started working on this tool. At start, its a bit difficult to understand the definations of tags, triggers, variables and datalayer but got my hands on it after 3 to 4 months of working on GTM. Currently it is one of my favourite tools i have ever known. Without any cost, it provides amazing functionality with ease of working , integration and management.

Implementing GTM is also pretty easy.

I almost use it daily as we are a startup ecommerce website many changes happens and we configure the new events via GTM

One thing i dislike is that there is no support service for the tool if somenone is stuck at some issues or problems.

Our organization has purchased a lot of third party tools. GTM helps us integrate all the tools via itself. It helps to optimize the load time of our website mostly. We are sending events of website to GA4, Google Ads, RTB House, Webengage and other tools as well for further marketing purpose.

The versios and debug view are great options

Its slow and its not UI/UX optimized, this make you click in every corner of the window, take more time

Find the sources of the traffic

It has universal and small code for integration of other tools with the site which helps in improving the page load time of the same.

Event tags can be created easily and quiclky which can help us start tracking the site within no time.

Sometimes it becomes difficult for a person to create tags who dosen't know Java Script

The business problem in our organisation was to track various customer events which in turn would help in understanding the customer journey and improving it.

Easy to deploy custom tags without the need to edit code.

Sometimes it can be hard to organize certain elements.

Remarketing and creating audiences based on visitors interactions with a website.

Google Tag Manager has helped me to trigger accurately sales and every action my users do on the websites I work with. It's easy to integrate and the implementation can be done within a day

It takes time to understand and make it work correctly

Triggering sales and data from user actions on the website I manage

No need to wait for developer to make changes in website code as a marketer we can install, manage and store marketing tag in GTM.

It is totally free and there is nothing to deslike

To mark our conversion tag we have use google tag manager with a conversion linker tag as at the time we were not in a place to make changes on website code.

GTM is best for tracking thank you pages, email and phone clicks, I mostly used GTM for checking conversion on my website. Easy user interface and easily integrate with one code. we can also integrate other google products with GTM like - Google analytics 4 and Google search console.

There is no downside of GTM, Working flawless without any flaws.

We used Google tag manager for tracking user behaviour, thereby it increases the conversion.

Easy Implementation.

Easy to check the implemented tag with tag assistant.

Need native intergration with more ad network. Should have a detailed tutorial/documents.

Helping in easily implementing tag and trigger without any need of hardcode.

Google Tag Manager is best because simply from Google Analytics measurement ID will connect to Google Tag Manager and a small script that will gather so much information for tracking events is a big thing.

Sometimes previewing the tags will take a little while to reflect the changes this is the one thing that I dislike.

Google Tag Manager solved a big problem of code-level implementation. Simply implementing Google Analytics ID to GTM will make implementation so easy and creating and changing tags and triggers are also simple the best part is preview mode I love it.