Genesis SSP Reviews

Better Ad experience for the user and on the top of that the reporting is really powerful and effective, Mutiscreen format support is a brilliant feature.

Seems to be a quite effective tool..still have not got any negative inputs

Integration with 3rd party data, Fraud filtration so that the advertiser interest and trust level is maintained.the way it handles multiscreen format is really top of the ice.

The combination of bringing together publisher content analytics and a Supply Side Platform into a single system is almost just brilliant! The ease of access and easy to us platform makes this company a must for video advertising!

So far I haven't found something I haven't liked.

Our video advertsing has been taken up quite a few notches!

All advertisers, including direct and programmatic, now have access to the company's fraud-free and viewability guarantees. The ability for advertisers to set up controlled marketplaces and only pay for confirmed ad impressions based on particular campaign parameters

Companies have been forcefully purged from their supply chains as a result of the findings of internal research and information obtained from four known fraud vendors. Genesis Media's COO, Josh Feuer, adding, "We are doubling down on investments to assist the businesses of direct publishers."

When a user selects one of a variety of formats, the platform evaluates them all to see which one works best for them. The ad format is served on the page that obtains the most positive user feedback. As a result, users have a better ad experience, and performance goes up.

The Genesis SSP examines how consumers consume specific web content, using this information to produce viewable video ad experiences that are best suited for each page and each device. Furthermore it is fast and user-friendly once you get used to it.

Since it's a new software there are some difficulty getting used to it and issues like some contents are automatically censored based on cue phrases like 18+, alcohol, illegal, etc., which might occasionally feel superfluous and undesired.

It helps as in identifying fraud advertisement there by ensuring the authenticity of advertisement can be guaranteed. Also the video advertisement can be taken into next stage based on web content.

Genesis SSP is equivalent to a smart video advertisement. It is the SSP that allows the programmatic advertisement to sell videos at large. There is also content analysis which provides great insight to the publishers.

All content is auto filtered based on cue words like offensive language, adult, 18+, alcohol, illegal, etc. which sometimes feels unwanted and unnecessary. These minor things can be improved but overall no complains from the platform.

Genesis SSP provides a page intelligence system that improves the outcome of videos. The multiscreen support provides ads on both desktops and mobile. The best part is the insights on user data for each page and not just main URL which provides us on which page to be improved on.

Good and fast performance once you learn all the features

It took me some time to learn everything because it was a new format for me and we really didn't have a trainer at the time.

The need for fast serves for data and action of individuals served in a crisis setting.

Carrying our basic activities with the software. I like the UI design and the and the entire user experience.

Difficult to connect more people and teach them to use the software

When publishing adds and also it is very helpful I.

Genesis SSP provides a limited array of customizable options, for ad placement but fails advertisers to target their desired audiences. The platforms dedication to incorporating user feedback does not ensure that ads remain non intrusive.

It is creating the worst experience for both users and advertisers. There is some learning curve with the software Genesis SSPs ongoing investments in supporting publishers does not guarantee that businesses thrive within their supply chains.

Genesis SSP leaves room for improvement. Increasing ad performance requires a budget. The platforms communication and marketing features lack user friendliness, posing problems for publishers in promoting their ads. The page intelligence system provided by SSP falls short by offering insights on user data for the URL rather, than individual pages.

Genesis SSP provides a limited range of impressive features. The company is not actively working towards increasing user experience and creating an environment, for both users and advertisers. Its poor for their dedication to eliminating vendors and supporting publishers is not good.

There is a learning curve initially once you become familiar with Genesis SSP it proves to be an obstructive tool. There are instances where the auto filtering feature seems strict. The platforms quality needs to be better.

It requires some investment to improve ad performance. The page intelligence system only provides insights into user data for pages other than the main URL. The platform needs to provide solutions when it comes to rapid responses, in crises.

Genesis SSP is evolving in improvements to benefit publishers. The learning curve is difficult to use. User interface is over whelming.

There is lack of customization options. Relying on user feedback for ad placement result in intrusive ads, which is frustrating for both users and advertisers.

Genesis SSP resolved the issues of ad placements and low fill rates. But its quality is poor and more budget is required to improve ad performance.