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A user of our website can see what the sources of content are in search results: whether it's from web content, an online discussion forum, a magazine or journal article, a podcast, etc. This is all based on taxonomy. We have content residing on a number of different systems, and FUSE has given us a tremendous opportunity to pull them all together and be easily viewed from one place. As soon as new content is put in our online library, FUSE recognizes and starts to use it. I just set it up initially, and I don't have to think about it. I don't have to do anything manually; it's automatic. With FUSE, we're able to control the relevance and timeliness of content and as such are able to set parameters for when certain content is no longer pulled. It's brilliant.
The only negative thing I can say is that when we first set up FUSE, it was so good at doing what it's designed to do that it found hidden files- for example, information that lived on the other side of a paywall. These hidden pages would show up in search results but as dead links. FUSE had to work on this challenge to address it and to make sure these results were not showing up.
I don't know why every association wouldn't want this for their members.
One of our goals was to be able to allow our website visitors to be able to fully utilize our content from different places where it's being housed. For example, we want them to be able to find and interact with educational content from our online library. The point is that much of this content is not on our primary website. It was important to us to be able to elevate that content. Whether it's through keyword or topical searches, it's outstanding that all of our content and products can be identified and viewed easily.