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Factoreal has really helped our team consolidate our customer profiles. Before Factoreal, we had all of our customer information scattered across different platforms. Now, we're able to see a clearer view of the entire customer journey, from where they found us to what marketing materials they've viewed to what they've purchased. Factoreal's email marketing system is very easy to use, coming from someone who is not very experienced with graphic design. Factoreal's website tracking has also been a huge addition to our marketing efforts.
Overall, Factoreal has been very helpful. Switching our contacts over from our previous contact management platform was a bit of a process, but the Factoreal team was very hands-on in helping us clean our data & uploading all of the necessary information.
We're now able to see a more complete customer journey, which is something we haven't been able to do in the past. Now we can see where customers are finding us (i.e. social media, our website, etc.), and what marketing materials they are interacting with. It's really helped us hone in on what's working, and what marketing assets we should focus on.