Evergage Reviews

User Rating

4.2/5 (Based on 695 Ratings)

Rating Distribution

Excellent
39.6%
Very Good
43.5%
Average
15.1%
Poor
1.9%
Terrible
0%

User Sentiments

Real-Time Personalization, Excellent Customer Support, Powerful Segmentation Capabilities, Extensive Integrations

Unintuitive User Interface, Steep Learning Curve, Occasional Software Bugs, Complex Campaign Setup

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Review Summary

Evergage is praised for its user-friendly interface, robust segmentation and targeting capabilities, and ability to deliver personalized experiences across multiple channels. Reviewers highlight its ease of use and the ability to create personalized campaigns quickly and efficiently. The platform's real-time data and analytics capabilities are also seen as strengths, enabling users to track customer behavior and optimize campaigns accordingly. Additionally, Evergage's customer support is consistently commended for its responsiveness and helpfulness. However, some reviewers mention the complexity of the platform, requiring a dedicated team to manage and maintain effectively.

Pros

Granular customer segmentation for personalized experiences.
Robust analytics and reporting capabilities for datadriven decisionmaking.
Easytouse interface and draganddrop functionality for seamless campaign creation.

Cons

Steep learning curve for inexperienced users.
Limited support for international languages.
Occasional performance issues during peak traffic hours.

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Reviews

Suyog D

January 15, 2024 Source: G2.com

"Best In the Market!"

What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Salesforce Marketing Cloud Personalization excels in real-time customer engagement and user interface is way too good. Customer support is upto the mark.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Complex setup and integration processes can be challenging.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

Enhances customer engagement, tailors experiences, and optimizes marketing strategies, fostering personalized connections, boosting satisfaction, and driving business growth.

Jyothsna C

January 10, 2024 Source: G2.com

"Salesforce marketing cloud Review"

What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

I like their automation mostly. Beacuse we can save lot of time and many human errors beacuse of it.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

So far there are no disadvantages the only thing is it is bit expensive for small startups to afford.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

It is solving my data management problems and email marketing automation problems

Vrushabh A

January 2, 2024 Source: G2.com

"Salesforce marketing cloud is best for digital and product marketing"

What do you like best about Salesforce Marketing Cloud Suite?

With the help of Salesforce marketing cloud, we can manage campaigns, digital marketing, email marketing, jourey builder, etc.

It's a very good marketing platform for companies with lots of modern features that are useful in various aspects of marketing.

It is also easy to use and implement

What do you dislike about Salesforce Marketing Cloud Suite?

Currently there are no dislikes for Salesforce marketing cloud.

What problems is Salesforce Marketing Cloud Suite solving and how is that benefiting you?

It's helpful to solve the marketing purpose . Campaign management and email marketing is also VARy useful . A/B testing is another and easy way for testing .

Sean H

December 6, 2023 Source: G2.com

"Creating highly dynamic emails with ease"

What do you like best about Salesforce Marketing Cloud Suite?

Salesforce helps us create, deploy and deliver highly personalized emails to all our recipients ensuring the email they receive is highly relevant to that person.

What do you dislike about Salesforce Marketing Cloud Suite?

I can't think of any downside to using Salesforce.

What problems is Salesforce Marketing Cloud Suite solving and how is that benefiting you?

It helps take out days and segments it to tailor our messages to the right audiences.

Anonymous User

May 28, 2023 Source: G2.com

"Great tool for CRM & Lead Management"

What do you like best about Salesforce Marketing Cloud Suite?

Salesforce is a great tool to manage your entire database, track leads, & analyze different data points. It has also allowed me to tailor marketing strategies, and create highly targeted campaigns. This level of personalization has significantly improved my campaign performance and customer satisfaction.

What do you dislike about Salesforce Marketing Cloud Suite?

The pricing is on the high-end as compared to other similar softwares in the market

What problems is Salesforce Marketing Cloud Suite solving and how is that benefiting you?

Salesforce Marketing Cloud Suite has been a game-changer, simplifying my marketing efforts and saving me valuable time. Its data management capabilities have helped me gain valuable insights into customer behavior and preferences to create personalized campaigns further. It's automation tools are also very useful

Tapaswi K

May 28, 2023 Source: G2.com

"I trained in Salesforce Marketing cloud suite, it was my favourite domain to have my life.."

What do you like best about Salesforce Marketing Cloud Suite?

We can get better tools that help us to do more with less.

We can win customers with cost efficient nd real time marketing.

By securing and customising.

Using AI.

What do you dislike about Salesforce Marketing Cloud Suite?

One of the elements I disliked the most in Salesforce Marketing cloud was the lack of customisation options.

It was difficult to create a unique user experience trailored to my specified needs.

What problems is Salesforce Marketing Cloud Suite solving and how is that benefiting you?

Keeping our employees in the dark regarding their performance and ignoring the importance of employee training won’t contribute to building trust with you, nor to increasing sales volume.

Alexis E

September 20, 2019 Source: G2.com

"Great personalization tool!"

What do you like best?

I like how many functions there are that you can utilize personalization on your site (campaigns, recipes, segments, third party integrations, etc.). The segments also allow us to do further deep dives into data about our users.

What do you dislike?

There are a few quirks, like having to log out and log back in once updating a recipe or campaign, but other than that it is pretty straightforward and easy to use!

What problems are you solving with the product? What benefits have you realized?

Personalizing products to our users, showing relevant content, storing user data, and targeting users on other platforms such as email and social with Evergage's segment functionality.

Casey S

September 20, 2019 Source: G2.com

"Awesome data!"

What do you like best?

I love how easy it is to set up and track different campaigns

What do you dislike?

I wish there was a better dashboard to get raw data

What problems are you solving with the product? What benefits have you realized?

Personalization on our website and being able to send triggered emails

User in Marketing and Advertising

September 20, 2019 Source: G2.com

"Evergage for testing website assets"

What do you like best?

I enjoy the flexibility Evergage gives us in altering the main content of our website without having to go through the front end team

What do you dislike?

I do wish the Visual Editor was a little more intuitive and little less buggy, but it looks like those changes are on their way.

What problems are you solving with the product? What benefits have you realized?

We usually use it to promote campaigns and test different assets

Administrator in Computer Software

August 15, 2019 Source: G2.com

"Good Product, Exceptional Customer Service"

What do you like best?

I love Evergage's customer success & support teams. They are available at all hours and help organizations with strategy & everyday needs.

What do you dislike?

Their visual editor UI is lacking. I started off using it (I didn't know HTML/CSS at the beginning) and now I only code things myself and haven't touched the visual editor in months. From my understanding, this is a huge priority for Evergage and I imagine after a few months this part of my review will be irrelevant. It would be great to see this improved

Recommendations to others considering the product:

Ensure you have a team that knows, if nothing else, the basics of HTML & CSS. It will come in handy through implementation & campaign building.

What problems are you solving with the product? What benefits have you realized?

We are solving the problem of "instinct". Our organization has relied on instinct for years when deciding what to publish to our site. Now, we test things and let the users decide. We're slowly diving deeper into their personalization tools; however, this hasn't been our number one priority.

Evergage Reviews

User Rating

Rating Distribution

User Sentiments

Do You Use Evergage?

Review Summary

Pros

Cons

Suyog D

Jyothsna C

Vrushabh A

Sean H

Anonymous User

Tapaswi K

Alexis E

What do you like best?

What do you dislike?

What problems are you solving with the product? What benefits have you realized?

Casey S

What do you like best?

What do you dislike?

What problems are you solving with the product? What benefits have you realized?

User in Marketing and Advertising

What do you like best?

What do you dislike?

What problems are you solving with the product? What benefits have you realized?

Administrator in Computer Software

What do you like best?

What do you dislike?

Recommendations to others considering the product:

What problems are you solving with the product? What benefits have you realized?

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