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Emplifi Social Marketing Cloud Reviews

User Rating

4.5/5 (Based on 203 Ratings)

Rating Distribution

  • Excellent

    63.5%
  • Very Good

    29.1%
  • Average

    4.9%
  • Poor

    2%
  • Terrible

    0.5%

Do You Use Emplifi Social Marketing Cloud?

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Review Summary

User reviews of Emplifi Social Marketing Cloud highlight its intuitive interface, robust analytics, and comprehensive social media management capabilities. Users particularly appreciate the platform's ease of use, the ability to schedule posts across multiple platforms, and the insightful dashboards for tracking performance. However, some users express concerns about data delays, limited Instagram analytics, and a desire for more advanced automation features. Overall, Emplifi is seen as a valuable tool for social media professionals, though ongoing development is expected to address some user-identified weaknesses.

Pros

  • Provides a centralized platform for managing social media across multiple channels.
  • Offers advanced analytics and reporting tools to gain insights into social media performance.
  • Userfriendly interface and easy to use, with a short learning curve.

Cons

  • Some data points may be limited or delayed due to API restrictions from social media platforms.
  • The pricing can be higher than some competing social media management tools.
  • Not all social media platforms or features are supported, with limitations on certain functionalities like scheduling Instagram stories.

AI-Generated from the text of User Reviews

Reviews
CI

Carolina I

June 18, 2024 Source: G2.com
"I love Emplifi"
What do you like best about Emplifi Social Marketing Cloud?

It's a complete plataform and thats makes de difference. I really appreciate how easy is responding social interacions, create and organize tags and take insighsts. Emplifi is always improving tools to turns it into a complete plataform

The plataform is stable, never has fail conections, it's fast and fluid.

What do you dislike about Emplifi Social Marketing Cloud?

IA texts could help in other languages. Publish tool could suport HEIC images as thumbails, and sometimes the thumbnail flip when get published.

What problems is Emplifi Social Marketing Cloud solving and how is that benefiting you?

all-in-one solution. I use to responding the followers at Brazil Lindt Account on DMs and coments. I use it too to take a look at posts that people tag/mencioned the brand. This year I started to use publish tool and I'm enjoing

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AU

Anonymous User

October 26, 2023 Source: G2.com
"Simple product & accurate data. Labeling is a must."
What do you like best about Emplifi Social Marketing Cloud?

The labeling functionality is key for anyone's strategy to understand performance of their posts more.

We have tested multiple social media management platforms and the key functionality of labels and the fact that data is not inflated and taken directly from each social media platform was key to our decision. As well as it being easy to use and onboard anyone at the company.

The team behind Emplifi is an absolute gem and does everything to make sure anything that your experience and needs are looked after.

Roadmaps are constantly developed and adapted depending on customer feedback as well.

If you have basic social listening needs, Emplifi also offers this. We aren't using it as our searches are more complicated.

An absolute must-have for anyone working with accounts that you need insights on, but aren't or shouldn't publish content in. Emplifi separates the API between Publishing and Insights, allowing us to abide by data protection

What do you dislike about Emplifi Social Marketing Cloud?

Unfortunately, the data has a midnight delay, which is not on Emplifi's side but rather the platforms they receive data from.

In the future I would love to see more in regards to automation on making rules on how something needs to be labeled and further development into logo recognition on posts for automatic labeling as well.

What problems is Emplifi Social Marketing Cloud solving and how is that benefiting you?

There is a consistent way of gathering and using data across the organisation and knowing what anyone across the teams are posting is essential in understanding post performance.

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PB

Patrick B

October 20, 2023 Source: G2.com
"Parfait pour administrer les réseaux sociaux"
What do you like best about Emplifi Social Marketing Cloud?

Publishing, Cominity Management and KPI on thé same plateform

What do you dislike about Emplifi Social Marketing Cloud?

Avoir la plateforme en français, pour faciliter la compréhension de tous les utilisateurs.

What problems is Emplifi Social Marketing Cloud solving and how is that benefiting you?

Avoir tous les outils de gestion des réseaux sociaux au même endroit.

Read more
LL

Laura L

October 19, 2023 Source: G2.com
"My partners for over 5 years"
What do you like best about Emplifi Social Marketing Cloud?

Emplifi has helped me to professionalize Social Media for three big companies. The publisher tool helps maintain and maintain and secure accounts and allows a lot, especially when managing different profiles. It is fantastic, primarily when other teams work on different accounts. It centralizes it and gives you a better overview.

Dashboards are the most fantastic feature for a data geek like me. Every morning, I review them, allowing me to quickly pick up on what is happening if we have an opportunity or a crisis.

Talking about crisis, the listening feature is also a must for me because of the nature of the company I work for.

With all my expertise, Emplifi is a must-have for a big company that wants to take Social Media seriously, and there is no other brand I believe has this many features working well. It is top of the market, so I have been changing jobs and taking Emplifi with me.

What do you dislike about Emplifi Social Marketing Cloud?

Your analytics feature is so so so bad. It works for FB, but it has never worked for me on Instagram because we post all reels. I love the data that it gives me on FB, but I don't use it at all. But, if I could have the same for Instagram, it would be a total game changer.

You must step it up with what it can recollect and do with Instagram and TikTok.

What problems is Emplifi Social Marketing Cloud solving and how is that benefiting you?

It allows me to take Social Media to the next level, being something useful (beneficial) for my company. Worrying about somebody accessing or posting the accounts without permission is over with the publisher. Having all my main metrics with easy access and visually apparent is a total game changer. Discovering a crisis via listening before it gets big: lifesaver.

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AU

Anonymous User

October 18, 2023 Source: G2.com
"We use it in the agency every day since 5 years"
What do you like best about Emplifi Social Marketing Cloud?

Analytics and community are the best for me

What do you dislike about Emplifi Social Marketing Cloud?

Customer care: when you have an issue they took hours to get back to you

What problems is Emplifi Social Marketing Cloud solving and how is that benefiting you?

Approval of content and messages by clients, we don't use email anymore and we don't produce ppt anymore

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AU

Anonymous User

October 17, 2023 Source: G2.com
"Cross-Social Posting Made Easy!"
What do you like best about Emplifi Social Marketing Cloud?

We have 80+ business pages in our franchise and Emplifi has made cross-posting incredibly easy. Not only is it a time-saver, I can also create and send reports to all our managers with specific segments to help learn the breakdown and how to do better going forward. Easy to navigate, user-friendly, and support has always been quick and efficient!

What do you dislike about Emplifi Social Marketing Cloud?

There are so many feautures available and we don't use them all - so at times, it seems 'busy'. That's more on us, though.

What problems is Emplifi Social Marketing Cloud solving and how is that benefiting you?

Emplifi is a time-saver. Without it, we'd have to navigate 80+ pages and no one has time for that...

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LS

Lizbeth S

August 15, 2023 Source: G2.com
"Emplifi is a wonderful plataform to offers a customer service"
What do you like best about Emplifi Social Marketing Cloud?

I love Emplifi because you can offer an integral customer service. You can have Facebook, Instagram, LinkedIn, TikTok, Twitter, YouTube, etc., in just one place and thats means you can cover everything and offer a better service to your customers.

What do you dislike about Emplifi Social Marketing Cloud?

The one thing I don't like about Emplifi is we can't select and hide multiple comments at once.

What problems is Emplifi Social Marketing Cloud solving and how is that benefiting you?

My job now is more efficient because I can cover every social media just from one place.

Read more
AU

Anonymous User

August 14, 2023 Source: G2.com
"I love how Emplifi simplifies anayltics and reports and lets me focus on strategy"
What do you like best about Emplifi Social Marketing Cloud?

Does all the math for me, as well as condolidates all the data from the several platforms we use. The publishing access is awesome, and the approvals provess is helpful for managing a team.

What do you dislike about Emplifi Social Marketing Cloud?

The only downside I have is the inability to reschedule posts using drag and drop. this would speed up my workflow. Also, removing information/functionality I do not need.

What problems is Emplifi Social Marketing Cloud solving and how is that benefiting you?

Helps to keep all the publishing and analytics in one spot, and schedule in advance. Also help with inspiration, benchmarking and competitor reports.

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AU

Anonymous User

August 9, 2023 Source: G2.com
"Very usefull a very useful tool with a lot of perks to analyze the accounts"
What do you like best about Emplifi Social Marketing Cloud?

Is very simple to use, easy to admin the accounts, and to manage all the clients of the agency, easy to link new profiles.

What do you dislike about Emplifi Social Marketing Cloud?

we would love to have the chance to view the paid results of Instagram

What problems is Emplifi Social Marketing Cloud solving and how is that benefiting you?

All the clients in one platform, fast reports generating, simple way to create dashboards

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AU

Anonymous User

August 9, 2023 Source: G2.com
"Comprehensive social coverage"
What do you like best about Emplifi Social Marketing Cloud?

Emplifi allows my team to publish, analyse, moderate and report on our social media presence across all key platforms. The custom dashboards and ability to personalise key metrics within live campaigns is particularly useful.

What do you dislike about Emplifi Social Marketing Cloud?

It would be great to be able to do more simple period vs period reporting withib dashboards. It's possible right now but it can take a little bit longer than a GA for example.

What problems is Emplifi Social Marketing Cloud solving and how is that benefiting you?

The ability to track performance across many different social platforms in one place. Previously this required diving into each platform individually which was time consuming.

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