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Emfluence Reviews

User Rating

4.5/5 (Based on 137 Ratings)

Rating Distribution

  • Excellent

    62%
  • Very Good

    29.2%
  • Average

    8%
  • Poor

    0%
  • Terrible

    0.7%

User Sentiments

Ease of use, Helpful Customer Support, Email Marketing Capabilities, Reporting and Analytics

Limited Third-Party Integrations, Basic Email Templates, Occasional Software Glitches/Bugs, Lack of Advanced Customization Options

Do You Use Emfluence?

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Review Summary

User reviews of Influence Marketing Platform highlight its ease of use and intuitive navigation, particularly for email marketing campaigns. Users value the pre-flighting feature for testing emails and appreciate the platform's integration with Litmus for rendering tests. While the platform is lauded for its accessibility and helpful customer support, some users express concerns regarding limited customization options for templates and a lack of robust reporting features. Some also note a need for more detailed help content and a wider range of integrations. Overall, Influence Marketing Platform is considered a solid solution for email marketing, particularly for smaller businesses and those seeking a more user-friendly approach.

Pros

  • Easy to navigate and use, intuitive platform.
  • Preflighting feature for email testing is valuable.
  • Great for smaller clients needing a simple solution.
  • Combines email campaign and social media management.

Cons

  • Some help videos are no longer available, causing confusion.
  • Reporting features are basic, lacks visual data export.
  • Not as robust as larger platforms like Salesforce, Marketo.
  • Constant freezing and crashes, impacting user experience.

AI-Generated from the text of User Reviews

Reviews
JL

Jessica L

April 21, 2023 Source: G2.com
"Its range of tools and support options make it an excellent choice for businesses of all sizes"
What do you like best about emfluence Marketing Platform?

I like the emfluence marketing platform because, with it, I saw a return on investment in just 6 months, which is faster than the industry average of 10 months. Also, its support team consists of marketers, providing not only IT technology but also personalized and strategic support. It also provides agency services for businesses that need additional assistance in areas such as SEO and website design.

What do you dislike about emfluence Marketing Platform?

Some of its features are not updated, but I have never had any problems while working with it, and I am satisfied with my overall experience with using it.

What problems is emfluence Marketing Platform solving and how is that benefiting you?

As a SVP of Enterprise Marketing, I was struggling to keep up with my marketing needs. I spent hours each week creating and sending marketing emails, scheduling social media posts, and tracking campaign performance. The Emfluence Marketing Platform has solved all these problems for me.

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SL

Scott L

March 14, 2023 Source: G2.com
"A great tool for email marketing"
What do you like best about emfluence Marketing Platform?

It's easy to use and comprehensive. We can even set up automated workflows to create customer onboarding experiences.

What do you dislike about emfluence Marketing Platform?

I really don't have any complaints. It's a great service with a fantastic support team.

What problems is emfluence Marketing Platform solving and how is that benefiting you?

Helps us automate our onboarding process and stay on top of our email list maintenance.

Read more
SS

Saleem S

January 12, 2023 Source: G2.com
"Overall, EMFluence Marketing Platform is a very comprehensive."
What do you like best about emfluence Marketing Platform?

Overall, EMFluence Marketing Platform is a very comprehensive and flexible software that can help businesses streamline their marketing efforts and increase the effectiveness of their campaigns.

What do you dislike about emfluence Marketing Platform?

It's worth noting that these are just a few potential limitations, and the suitability of the platform will depend on the specific needs and requirements of your organization.

What problems is emfluence Marketing Platform solving and how is that benefiting you?

In summary, EMFluence Marketing Platform is a solution that helps businesses to automate, streamline and improve their marketing efforts, and increase efficiency and effectiveness.

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AU

Anonymous User

January 19, 2022 Source: G2.com
"I use Emfluence every day!"
What do you like best about emfluence Marketing Platform?

I like the ability to manage email campaigns and social media all in one place. I also like that emfluence is constantly adding new features and improving.

What do you dislike about emfluence Marketing Platform?

The emfluence reporting features are very basic (you can expert a csv, but that's about it). We would love the ability to export the data as graphs and visuals and compare email campaigns year to year.

Recommendations to others considering emfluence Marketing Platform:

Emfluence is great for beginners in the email campaign/ Marketing Automation world but works best with a little knowledge of HTML

What problems is emfluence Marketing Platform solving and how is that benefiting you?

We are working on solving deliverability issues that we weren't aware of until we started using Emfluence. Emfluence has been quick to offer support along the way as well. The benefits of using this platform are having a support team at our disposal as well as the ability to run a preflight test on each and every individual email campaign.

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HR

Hallie R

August 10, 2021 Source: G2.com
"Emfluence Platform"
What do you like best about emfluence Marketing Platform?

I love how easy it is to navigate and use. We use the survey tool frequently and love its functionality. Emails look so much more polished and professional when you send them via emfluence. The use of journeys and workflows can be extremely beneficial to help us improve the client experience through specific and strategic touchpoints.

What do you dislike about emfluence Marketing Platform?

Sometimes i'm unaware of the newest features, and templates can be difficult to build. Also, there are times when the formatting gets wonky and you have to just take all the copy out and reformat it. That can get annoying.

Recommendations to others considering emfluence Marketing Platform:

If you are looking for an easy to learn platform that you can tailor to your needs, this is it. They also provide detailed assistance and training. They are easy to reach when you need help or have questions.

What problems is emfluence Marketing Platform solving and how is that benefiting you?

We are able to efficiently communicate both internally and externally, while making it aesthetically pleasing. Love the ability to tailor each email sent to our brand and to the messaging.

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SK

Sean K

May 14, 2020 Source: G2.com
"Great email platform"
What do you like best about emfluence Marketing Platform?

I love how easy it is to manage all of my different accounts. Any time I have problems the support team is quick to help fix them.

What do you dislike about emfluence Marketing Platform?

I wish it were easier to delete contacts

Recommendations to others considering emfluence Marketing Platform:

Emfluence is a robust email marketing platform. The capabilities go way beyond just email. Creating groups and running reports is crucial for what we do. The ability to post to social and create automated workflows makes everyone's life easier.

What problems is emfluence Marketing Platform solving and how is that benefiting you?

Increasing online sales for our members.

Read more
SB

Sharon B

September 30, 2019 Source: G2.com
"Great for small businesses"
What do you like best about emfluence Marketing Platform?

With the drag and drop email platform, it is easy to design emails, surveys and landing pages.

What do you dislike about emfluence Marketing Platform?

When searching for an email or post from the previous year, you have to review the whole year, you can't just select a quarter.

What problems is emfluence Marketing Platform solving and how is that benefiting you?

Enjoy that it will track social posts regardless of where the post originated--either in emfluence or in Facebook, LinkedIn or Twitter. Or platforms don't always have that functionality.

Read more
AU

Anonymous User

March 12, 2019 Source: G2.com
"Responsive Email Platform"
What do you like best about emfluence Marketing Platform?

The support team is great. They help with anything our team needs, and they are always willing to add features for us based on our needs.

What do you dislike about emfluence Marketing Platform?

There are so many optional features, it can get confusing.

What problems is emfluence Marketing Platform solving and how is that benefiting you?

Sending mass emails, ease of reviewing responsiveness of email receivers

Read more
AU

Anonymous User

December 11, 2018 Source: G2.com
"Great Experience"
What do you like best about emfluence Marketing Platform?

Working with Emfluence was a breeze. The Emfluence representative that I worked with was very informative and always made sure that they had everything they needed to run our email campaigns.

What do you dislike about emfluence Marketing Platform?

Sometimes it was hard to get in touch with someone at Emfluence, but overall this didn’t effect my experience.

What problems is emfluence Marketing Platform solving and how is that benefiting you?

We had a client in which we needed to advertise the rebranding of their company. This included many email marketing campaigns that we couldn’t have pulled off without Emfluence. With Emfluence’s reporting, we were able to measure the effectiveness of the email campaigns.

Read more
KF

Katie F

December 8, 2018 Source: G2.com
"Great platform, easy to use! "
What do you like best about emfluence Marketing Platform?

I really like how easy the marketing platform is to use. I expected it to be challenging to navigate and edit but in actuality, it's really easy to use. I was intimidated at first, but once I logged in, I realized how simple it was to add, edit, and place content within your platform.

Since using the platform, we've cut down over an hour of time spent on our marketing deliverables!

What do you dislike about emfluence Marketing Platform?

The only thing that I haven't found to be as easy is the dividers within our template, but I've reached out to our contact on this and am sure it's user error :).. I'll find out soon!

What problems is emfluence Marketing Platform solving and how is that benefiting you?

The biggest problem we faced before emfluence was the amount of time we spent putting the deliverable together and compiling analytics each month. Now with emfluence I have everything I need all in one place and it's changed everything.. Most important, it's saved us a lot of time and headaches.

Read more

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