Emarsys Reviews

User Rating

4.5/5 (Based on 438 Ratings)

Rating Distribution

Excellent
61%
Very Good
32%
Average
4.1%
Poor
2.1%
Terrible
0.9%

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Review Summary

Emarsys user reviews highlight a platform packed with features, particularly for email marketing and customer segmentation. Users appreciate its robust automation capabilities, detailed analytics, and intuitive interface, which simplifies campaign management. However, some find the learning curve steep, with issues regarding data accessibility, reporting flexibility, and occasional functionality errors. The platform's dedication to innovation and its commitment to customer support, offering training and personalized guidance, are consistently praised. While Emarsys boasts impressive features, its complexity and potential for user confusion, alongside its pricing structure, remain areas for improvement.

Pros

Emarsys offers a wide range of features for targeted and personalized marketing.
Emarsys boasts intuitive userfriendliness, making it easy to set up email campaigns and automation flows.
Emarsys empowers businesses to deliver highly targeted and personalized campaigns through its intricate automation and segmentation capabilities.

Cons

Emarsys' setup and configurations can be confusing due to the naming and organization of features.
Emarsys lacks the ability to pinpoint a customer's journey progression, limiting insights into customer activity.
Emarsys' web channel campaigns are limited in their functionality and options.

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Reviews

Luis J. A

December 14, 2023 Source: G2.com

"Ease of onboarding"

What do you like best about Emarsys?

Emarsys is easy to implement and the guides are thorough and easy to follow.

What do you dislike about Emarsys?

Although it's not difficult, Emarsys does require some time to set up.

What problems is Emarsys solving and how is that benefiting you?

Lack of tracking of user interactions

Mayank A

October 9, 2023 Source: G2.com

"Amazing training"

What do you like best about Emarsys?

Training material and presenting. Session was planned

What do you dislike about Emarsys?

No capability of b2b which is a criteria for marketing

What problems is Emarsys solving and how is that benefiting you?

Automation and digitization

John Arem Mark B

August 21, 2023 Source: G2.com

"Emarsys"

What do you like best about Emarsys?

Easy to use and understand how the system works.

What do you dislike about Emarsys?

Not a really big one but it would be great if we can creat an automated report that will be sent out to specific email address.

What problems is Emarsys solving and how is that benefiting you?

Automating Email Contents. It helps us to create email assets quickly.

Alexander H

August 17, 2023 Source: G2.com

"So much more than just sending "EMails""

What do you like best about Emarsys?

It is fascinating to see, how you can use intelligent data input to creat amazing user-experiences, increase your sales and click rates and get happy customers.

What do you dislike about Emarsys?

for me somewhat steep learning curve since there are so many tools and options. its more like learning a programing language but if u master it - it really helps

What problems is Emarsys solving and how is that benefiting you?

its for us the go to solution for everything concerning data, analytics, customer behavior, personalisation and email campaign for increasing revenues and turnover

Dan M

August 11, 2023 Source: G2.com

"Emarsys has helped build a connection with our customers"

What do you like best about Emarsys?

The adaptibilty of the product, the flexibilty it allows and the overall team and support system

What do you dislike about Emarsys?

The use of Mavenlink is a very clunky comms system

What problems is Emarsys solving and how is that benefiting you?

Allowing us to connect with our golfers in a more precise manner using triggers and automations based on segmentation. This allows us to target our loyal golfers

Hemant K

August 10, 2023 Source: G2.com

"Emarsys A Personal Kind of Experience for All Your Customer Marketing Engagement"

What do you like best about Emarsys?

Friendly Application, Easy to use for the Marketers, Advertising Companies and Global E-mail blast, Product Promotional Campaigns. It's not just a mind-blowing marketing application rather, it suggest the way you must utlize the best out of box feature e.g. Smart Edit, AI Featured Segmentation, High Rich 4D Template designer and lots more.

What do you dislike about Emarsys?

Nothing to dislike it's just begining to achive more our way. To smoothen the Marketing Fund and Budget Management together with Loyalty Management to retain our customers.

What problems is Emarsys solving and how is that benefiting you?

Pre-sales people always struggle to get contact engagement to generate Leads and easy transition to replicate those Leads as a result of an Email or Promotion Campaign to Sales Cloud. Here Emarsys ends your search to google anymore. Emarsys links your Commerce Website or Sales Cloud all together in real time and enrich your customer engagement with it's mind-blowing features.

Leyla A

August 7, 2023 Source: G2.com

"Email Marketing Manager"

What do you like best about Emarsys?

I love the complexity Emarsys has to offer, all while being extremely easy to use. The platform in it's entirity has really helped us segment to the appropriate customers and use automations to win back customers. 10/10 would recommend!

What do you dislike about Emarsys?

Honestly, not much here... the only thing I think could use some improvement are the support tickets we submit.

What problems is Emarsys solving and how is that benefiting you?

Emarsys is helping us dive into the customer journey. It's benefiting Bowlero as a company since we now more about the customer and what the purchasing behavior looks like, opening emails, etc.

Brittany H

August 3, 2023 Source: G2.com

"Personalization Powerhouse Designed FOR Marketers"

What do you like best about Emarsys?

Emarsys makes it easy for the marketing team to integrate personalization at every touch. From building triggered automations, integrating dynamic content to smart insights within the reporting - you can tell Emarsys has a great product team who has listened to the needs of marketing teams.

What do you dislike about Emarsys?

Difficult to apply template changes across all campaigns. Some limitations within segment builder & reporting.

What problems is Emarsys solving and how is that benefiting you?

Making personalization & lauching new automation triggers easy. They take what used to be complex & code-heavy campaigns and automations in our old platform to very simple to stand up programs.

Marianne C

August 1, 2023 Source: G2.com

"I used Emarsys for 3 years at Hobbii"

What do you like best about Emarsys?

I believe the flow builder is very easy to use. And to do the segmentation

What do you dislike about Emarsys?

The stats / analytic part. We work in several markets and send emails out everyday for the markets. We do not have the overiew for the different markets.

What problems is Emarsys solving and how is that benefiting you?

That we can send automated emails with perzonalisation. And send emails in general to our subscribers. In the future we are gonna use the mobile section also.

Nimesh S

July 31, 2023 Source: G2.com

"Great company, Great support and driving success together"

What do you like best about Emarsys?

The drive to always grow and implement new strategies. The fact that emarsys are approaching us to ensure we utilise all functions ti the best of our ability

What do you dislike about Emarsys?

The fact that we cant have the team sit in our offices on a daily basis

What problems is Emarsys solving and how is that benefiting you?

Automation, personalisation and new journey flows are the main aspects where emarsys is helping us champion results

Emarsys Reviews

User Rating

Rating Distribution

Do You Use Emarsys?

Review Summary

Pros

Cons

Luis J. A

Mayank A

John Arem Mark B

Alexander H

Dan M

Hemant K

Leyla A

Brittany H

Marianne C

Nimesh S

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