Dreamdata Reviews

- easy to use

- easy-to-connect integrations

- great overview of campaign performance

Dreamdata is always looking to improve its platform, adding new features to gain more insights into business performance attribution and be able to make more informed data-driven decisions.

I really like using their LinkedIn engagement report, to better analyze the performance and attribution of my LinkedIn campaigns.

Also, the support team is always available and great!

None :) really happy to use Dreamdata on a daily basis

It helps to better understand the performance and impact of our paid campaigns, during the entire customer journey, and even more so now with their new reports (Reveal and LinkedIn engagement).

One of the things I love most about Dreamdata is its ability to provide deep insights into how marketing and sales efforts are performing. When so many potential touchpoints along the customer journey are never visible to the CRM, it highlights what led up to closing a sale so you can optimize the funnel in ways you'd only be guessing otherwise.

It is not very good at making coffee. Maybe that's in the roadmap, but I would hope just just keep focusing on making pretty awesome reports. But seriously, I think the biggest threat to this tool is just how honest it is. Some people really need data silos and don't want the customer journey fully explained in great detail.

Helps us correctly attribute marketing channels, content, and campaigns to revenue where it would be mostly invisible otherwise. For instance, do you have 80% of your leads show up as "Direct Traffic"? If so, then maybe you should investigate pushing all your data into one place, having Dreamdata normalize and help you pull reports on it to see the truth behind that mystery door.

Its easy to use, connects with multiple platforms like GA4, HubSpot,Marketo, Dreamdata, etc.

Finding support docs at times may be a tad hard, but the slack community they created is helpful

We needed a tool which we could use for attribution and revenue analysis quickly and something which did not have a steep learning curve for the team. Dreamdata helped us achieve it and the support team is also excellent and always helpful

The B2B approach to marketing analytics - meaning connecting pipeline and revenue instead of vanity metrics to marketing activities. I find that the most commonly used web analytics tools are very b2c focused.

Theres a bunch of value from the free tool for every organization but there gap between free and team pricing wise is a bit hefty for smaller organizations.

Revenue , ad report and web event reporting primarily.

Dreamdata had a lot of easy to use visualizations that came right of of the box. They're great in helping non-marketers understand the complexity of a user journey.

The platform is powerful and to get to some of the insights you need to dig down pretty deep. That said, the customer service was great and they're willing to walk you through the steps to get there.

Dreamdata made it possible to cut through the noise in our attribution and bring clear, concise answers on how new users were coming to the product.

With that, we could better allocate our budget across demand creation and demand capture strategies.

- easy to use

- easy-to-connect integrations

- great overview of campaign performance

Dreamdata is always looking to improve its platform, creating new reports to gain more insights into business performance attribution and be able to make more informed data-driven decisions.

The support team is always available and great!

None :) really happy to use Dreamdata on a daily basis

It helps to better understand the performance and impact of our paid campaigns, and even more so now with their new reports (Reveal and Linkedin engagement).

For Factbird, Dreamdata stands out as a robust analytics and insights platform tailored for any B2B business with a simple or complex buying journey. Its integration into our marketing operations has been transformative, offering deep insights into the buying journey, prospect and customer behavior, and business impact of marketing efforts.

The ability to merge data from various sources (paid, organic, review sites, and more) provides a unified view of marketing performance. Dreamdata then consolidates your data to map out the buying journey, revealing critical touchpoints and interactions.

The platform is user-friendly, with a clean interface that makes navigation intuitive - and makes GA4 and Looker Studio seem even more unnecessary. It's a plug-and-play implementation when setting up your integrations, so you'll be up and running in no time, which is an added benefit.

Also, the customer success team is brilliant in onboarding to ensure optimal usage should there be any questions. Kudos to Johanne from Dreamdata.

The first thing we check in the morning is Dreamdata. It's really that good.

I have no dislikes. It's a super good tool that any B2B marketeer would benefit from having.

As with any system, sometimes there are little bugs. The only bug I've experienced is minor. In 1 out of 10 instances when you want to analyze companies through the reveal functionality and you click on a specific company, it'll pull up a list of the company overview rather than the specific company you clicked on.

Dreamdata helps shine a light on the black box that B2B marketing often is. Customer journeys are rarely linear and prospects will have many touchpoints throughout the funnel. When you use Dreamdata, you can actually connect activities to pipeline, which results in an additional layer of certainty when making decisions on which marketing programs to improve or scrap. Using Dreamdata with self-reported attribution takes you far in evaluating your growth engine.

There will never be a single source of truth, but Dreamdata will get you close.

Knowing if my marketing activities engages the right companies. Being able to see which companies view website content or engage with LinkedIn content.

The UI feels a bit outdated and overwhelming at times. This feels very much built for data people by data people.

It tells me whether our marketing efforts engage our ideal customer and company profile. E.g., this lets us know if your targeting on LinkedIn works when we want to bring people to our website.

In B2B you'll never get a full picture of the journey people take to become customers, so much happens offline, at a barbeque with friends or a secret slack group.

With Dreamdata you get the best possible picture of the path a prospect takes, enabling you to make more informed data-driven decisions on the effectiveness of your activities.

All the integrations are super easy to setup and involve no coding. Their deep partnership with LinkedIn provides greater insights into your ad spend's impact that you can't get anywhere else.

Honestly just try the free version and see for yourself.

I just wish they had a team in Australia ;)

Provides much deeper insights into our prospect journeys and the impact of our marketing spend across paid media, events & conferences.

Helps show the impact LinkedIn is having across the entire prospect Journey from first conversion to revenue.