Digital Analytics by Dreamdata Reviews

Dreamdata had a lot of easy to use visualizations that came right of of the box. They're great in helping non-marketers understand the complexity of a user journey.

The platform is powerful and to get to some of the insights you need to dig down pretty deep. That said, the customer service was great and they're willing to walk you through the steps to get there.

Dreamdata made it possible to cut through the noise in our attribution and bring clear, concise answers on how new users were coming to the product.

With that, we could better allocate our budget across demand creation and demand capture strategies.

- easy to use

- easy-to-connect integrations

- great overview of campaign performance

Dreamdata is always looking to improve its platform, creating new reports to gain more insights into business performance attribution and be able to make more informed data-driven decisions.

The support team is always available and great!

None :) really happy to use Dreamdata on a daily basis

It helps to better understand the performance and impact of our paid campaigns, and even more so now with their new reports (Reveal and Linkedin engagement).

Knowing if my marketing activities engages the right companies. Being able to see which companies view website content or engage with LinkedIn content.

The UI feels a bit outdated and overwhelming at times. This feels very much built for data people by data people.

It tells me whether our marketing efforts engage our ideal customer and company profile. E.g., this lets us know if your targeting on LinkedIn works when we want to bring people to our website.

For Factbird, Dreamdata stands out as a robust analytics and insights platform tailored for any B2B business with a simple or complex buying journey. Its integration into our marketing operations has been transformative, offering deep insights into the buying journey, prospect and customer behavior, and business impact of marketing efforts.

The ability to merge data from various sources (paid, organic, review sites, and more) provides a unified view of marketing performance. Dreamdata then consolidates your data to map out the buying journey, revealing critical touchpoints and interactions.

The platform is user-friendly, with a clean interface that makes navigation intuitive - and makes GA4 and Looker Studio seem even more unnecessary. It's a plug-and-play implementation when setting up your integrations, so you'll be up and running in no time, which is an added benefit.

Also, the customer success team is brilliant in onboarding to ensure optimal usage should there be any questions. Kudos to Johanne from Dreamdata.

The first thing we check in the morning is Dreamdata. It's really that good.

I have no dislikes. It's a super good tool that any B2B marketeer would benefit from having.

As with any system, sometimes there are little bugs. The only bug I've experienced is minor. In 1 out of 10 instances when you want to analyze companies through the reveal functionality and you click on a specific company, it'll pull up a list of the company overview rather than the specific company you clicked on.

Dreamdata helps shine a light on the black box that B2B marketing often is. Customer journeys are rarely linear and prospects will have many touchpoints throughout the funnel. When you use Dreamdata, you can actually connect activities to pipeline, which results in an additional layer of certainty when making decisions on which marketing programs to improve or scrap. Using Dreamdata with self-reported attribution takes you far in evaluating your growth engine.

There will never be a single source of truth, but Dreamdata will get you close.

In B2B you'll never get a full picture of the journey people take to become customers, so much happens offline, at a barbeque with friends or a secret slack group.

With Dreamdata you get the best possible picture of the path a prospect takes, enabling you to make more informed data-driven decisions on the effectiveness of your activities.

All the integrations are super easy to setup and involve no coding. Their deep partnership with LinkedIn provides greater insights into your ad spend's impact that you can't get anywhere else.

Honestly just try the free version and see for yourself.

I just wish they had a team in Australia ;)

Provides much deeper insights into our prospect journeys and the impact of our marketing spend across paid media, events & conferences.

Helps show the impact LinkedIn is having across the entire prospect Journey from first conversion to revenue.

Very clear overview of analytics, performance of marketing channels and revenue attribution.The content analytics is also very helpful. Great customer support!

Not much to dislike about the platform. Setting up the account is fairly easy!

All analytics under one simple dashboard. Save a lot of time.

Dear child... let me tell you a tale of the olden days.

It was during the Great B2B Paid Social Depression, before The Great Renaissance of Dreamdata.

A dark time period where B2B marketers worked in blindness.

Are these "LinkedIn and Meta campaigns doing anything?" the B2B marketer was asked again by his clients.

"I... I think so... have you seen your incredible click rate?" answered the B2B marketer for the 100th time. But the B2B marketer could tell the clients were unimpressed.

They wanted proof that their advertising investments yielded results.

source=tears

medium=despair

campaign=bad

"did we hit target?" they asked the B2B marketer.

It was like like nails on a chalkboard.

"I´m gonna use you as a target later" the B2B marketer whispered under their breath.

Frustration.

You see... B2B attribution is hard due to long buyers´ journeys.

It has always taken months and often years from the first touch to a closed deal.

Then on top of that you had ad blockers that blocked your third party data which most people relied on... And later all hope hath near fadeth when a certain fruit company decided to get involved.

Stripped down the B2B marketer kept running paid social ads - praying for the return of the golden days.

But as always most of the attribution credit went to paid and organic search... those last-touch stealing schmucks always get the spotlight.

Or even worse. Direct/None that untrustworthy slob of a wildcard.

And so finally it came... the client breakups and the pleading...

"It´s not us it´s you kid."

"No wait, please - I promise I can change."

"lol cya later nerd"

It was too late. Thus ends the tale of the olden days

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And The Great Renaissance of Dreamdata arrives.

Because Dreamdata is a data attribution platform that provides multi-touch attribution - thereby measuring and providing credit to multiple channels if they were involved in a conversion.

Did LinkedIn, Meta or Google cause the conversion?

No. LinkedIn, Meta AND Google caused the conversion.

Now I know which channels to maximise performance and get the most out of my budget.

Or which channels that are bringing in nothing.

Thank you Dreamdata.

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While Dreamdata has a free and paid plan - I can guarantee you that the free version is still a massive upgrade for B2B companies compared to common tools like Google Analytics.

Once you've connected your LinkedIn ad account, it will also provide extended data from LinkedIn's campaign manager (you can see a lot more than the Top 25 data in Campaign Manager's demographics)

Dreamdata has picked up many conversions for me, that none of my other tracking/analytics tools managed to attribute to my marketing activities.

Recently I've received credit for two massively important conversions from two of the largest enterprises in the world.

No other tool caught this.

Use Dreamdata.

I´ve had no issues with the tool so far.

Getting the most of our marketing budget

Attribution

Improved tracking

Dreamdata solves a problem for us, that we would usually need 3-4 different products to solve. Understanding attribution is just super important for us.

It's quite easy to get started, even without being a marketing person, but we haven't fully dived into all the functionality - but that's more on us than the product.

Dreamdata gives us a full view of our analytics (and attribution). On the analytics side it was the right choice for us, as we moved away from Google Analytics due to GDPR concerns.

Their free plan allows us for data that we would otherwise have a hard time compiling and cleaning and gives us great options if we ever want to upgrade.

That the full product is too expensive for us to ever even consider pursuing it, and most likely also too complex for a small, inexperienced team to ever make adequate use of.

Dreamdata replaced our basic website analytics after we stopped using GA

It gives us a great view of performance across the funnel and integrates with our other marketing systems. The support we've received has been first class.

As with all new martech systems it takes a bit of time to figure out the UI and get the best out of it. Not really a criticism as such.

Helps us calculate ROAS and ROI from other non-paid channels. Maps multiple contacts to deals without any headaches.